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今日科技:Netflix更改定價方案

今日科技:Netflix更改定價方案

JP Mangalindan 2011-07-15
網飛(Netflix)宣布將更改其低端價格方案。原9.9美元包月的DVD租賃和流媒體下載服務現在被拆分成兩個單獨的方案。

????·網飛(Netflix)宣布將更改其低端價格方案。原9.9美元包月的DVD租賃和流媒體下載服務現在被拆分成兩個單獨的方案:其中無限流媒體下載方案(不含DVD租賃)的包月價為7.99美元;無限DVD租賃方案的包月價也是7.99美元,但每次只限租一張光盤(不含流媒體下載)。這意味著如果你既想看流媒體下載,又想租DVD,你就要比現在多花60%的錢,也就是每月要花15.98美元。我的同事丹?普利馬克認為,網飛的提價將對美國郵政(the Postal Service)造成打擊,因為去年網飛的DVD郵寄業務大約占了美國郵政一類“平郵”業務的20%。【網飛和《財富》(Netflix and Fortune)】

????·電子藝界公司(Electronic Arts)同意以超過13億美元的價格收購寶開游戲公司(PopCap Games)。寶開游戲公司就是小游戲《植物人大戰僵尸》(Plants vs. Zombies)和《寶石迷陣》(Bejeweled)的開發商。【《財富》(Fortune)】

????·面向消費者的文件同步服務Dropbox深受用戶喜愛。據報道,Dropbox目前擬融資2億到3億美元,其估值可能達50億到100億美元。【科技博客TechCrunch (TechCrunch)】

????·藍牙耳機制造商Jawbone最近剛剛結束了一輪融資,它從摩根大通資產管理公司(J.P. Morgan Asset Management)那里獲得了7,000萬美元的資金,使其總資產達到1.7億美元。【科技資訊網站All Things D (All Things D)】

????·本周晚些時候,在線音樂網站潘朵拉(Pandora)將推出一版基于HTML5的新設計。從該網站的截屏看來,新設計的用戶體驗還是很不錯的。【科技博客TechCrunch(TechCrunch)】

????·癮科技博客(Engadget)采訪了惠普 (HP)WebOS全球業務的新負責人史蒂芬?德威特,但他拒絕對針對TouchPad平板電腦的負面評價做出回應。【癮科技(Engadget)】

????·圖片共享服務供應商Color公司的核心高管近期頻頻離職,它對Color的“精益創業”哲學有著怎樣的教訓?【讀寫網 (ReadWriteWeb)】

????譯者:樸成奎

????·Netflix announced changes to the low end of its pricing scheme. The "all-you-can-eat" DVD and streaming plan for $9.99 was split into two separate plans: $7.99 for unlimited streaming (no DVDs) and $7.99 for unlimited DVDs, one disc at a time (no streaming). That means if you want to keep streaming and renting DVDs, you'll need to pony up 60% more moving forward, or $15.98 a month. Colleague Dan Primack argues the changes will hurt the Postal Service, since Netflix's expenditures on DVD postage made up roughly 20% of the Postal Service's first-class "flats" last year. (Netflix and Fortune)

????·Electronic Arts agreed to acquire PopCap Games, maker of Plants vs. Zombies and Bejeweled, for a deal worth upwards of $1.3 billion. (Fortune)

????·Everyone's favorite consumer-facing file-syncing service, Dropbox, is reportedly raising between $200 million and $300 million at a valuation of between $5 billion and $10 billion. (TechCrunch)

????·Bluetooth headset maker Jawbone just closed a $70 million round of funding from J.P. Morgan Asset Management, bringing the company's funding total to $170 million. (All Things D)

????·Pandora will start rolling out a new HTML5-based redesign later this week, and based on these screengrabs, users are in for a treat. (TechCrunch)

????·Engadget nabbed a sitdown with Stephen DeWitt, HP's new head of WebOS global business, who among other things, brushed off those negative TouchPad tablet reviews. (Engadget)

????·Why Color's recent executive departures are a lesson in lean startup philosophy. (ReadWriteWeb)

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