????谷歌新任首席執行官履任第一周的重要舉措。

????谷歌（Google）聯合創始人拉里?佩奇重新掌舵這家公司已有一周，這一周他采取了一些大刀闊斧的舉措。讓我們來看看已經采取的以及未來可能采取的舉措吧。

????佩奇重新掌舵公司24小時之內，谷歌即宣布希望收購北電（Nortel）所有專利，這將使谷歌在無線領域擁有更平等的競爭地位。谷歌的Android操作系統已超出了公司的專利組合，其他行業巨頭正在將谷歌告上法庭。谷歌的公開出價是9億美元（而且通過這樣的公開出價，即便其他公司有更好出價，谷歌也能獲益）。

????此舉不錯。專利問題仍是Android生態系統中最大的不確定因素之一：擁有一個專利組合，填補那些可能招人攻擊的專利空白領域，將有助于從事Android相關工作的人們夜間睡個安穩覺。

????上任第二天：在谷歌任職近10年的產品管理高級副總裁喬納森?羅森博格被趕出門。他的離開同佩奇希望提高公司效率和精簡管理團隊不無關系。羅森博格是艾瑞克?施密特首批招募的英才之一，被視為谷歌當前管理層的早期管理導師。羅森博格計劃幫助前首席執行官施密特撰寫一本關于谷歌管理的書，說明他與這位前首席執行官站在同一陣營里。

????上任第三天：谷歌宣布將召開業績電話會議，這將是佩奇時代的第一次（佩奇首次擔任谷歌首席執行官時，谷歌還未上市）。誰將和首席財務官帕特里克?皮切特一同出席呢？隨著施密特和羅森博格離開，這是拉里?佩奇亮相并設定公司方向的絕佳時機，至少在投資者眼中是這樣。

????上任第四天：佩奇將員工獎金與社交業務掛鉤。這可能是迄今最不討巧的舉措，此舉的輿論反響較差。長期而言，這或許并不是一個那么糟的點子。近年來一些谷歌雇員出于對真正財富和紙面財富的追求，開始轉而投入Facebook和其他新興社交公司的懷抱。雖然此舉相比新興社交公司能提供的財富仍微不足道，但谷歌終于在發展社交產品方面有了一些金錢激勵。

????再退一步，這也讓谷歌2萬多名聰明的員工開始思考社交產品。

????上任第五天：谷歌與ITA的交易獲批，雙方都將此宣揚為一大成功。谷歌須允許Fairsearch.org成員繼續使用ITA 軟件，而且更有意思的是，谷歌還必須邀請政府監管部門每年對谷歌的競爭力進行評估。

????這是一大不確定因素，因為在美國和歐洲都已出現了政府干預和有礙競爭的指控。

????上任第六天：YouTube宣布推出YouTube Live直播功能。這對于報道新聞、事件和體育賽事意義重大。Ustream和其他網站擁有此類受歡迎的服務已有時日，但YouTube進入這一領域對于新形式內容意義非凡。加上谷歌計劃投資1億美元于原創內容，理論上現在你已可以將YouTube視為其自己的網絡。

????

????而且就在本周末之前，肖納?布朗被降職，接管Google.org業務。上周她在谷歌高管名單中還名列第五，這是一個重大打擊。首席財務官帕特里克?皮切特將接管人力資源和商業運營。谷歌人事副總裁拉茲洛?波克的命運仍未知——他可能將向皮切特匯報工作。

????因此，現在谷歌有了新的組織架構，但在本文撰寫時，老的組織架構圖還掛在谷歌網站上。有意思的是，佩奇目前有7個人直接向他匯報，這是科學統計顯示的人類可同時兼顧事務的數值。

????據一位了解情況的人士稱，升職為高級副總裁的管理人士包括：領導YouTube的薩拉?卡曼加，主管Android的安迪?魯賓，主管Chrome網頁瀏覽器和操作系統的桑達爾?皮查伊以及負責社交網絡發展計劃的維克?岡多特拉。

????這位人士還表示，現任的三位高級副總裁——領導廣告產品發展計劃的蘇珊?沃西基，工程高管杰夫?胡伯以及主管工程和研究的阿蘭?尤斯塔斯將分別主管廣告、商務和本地業務以及網絡搜索。

????到目前為止，我得說佩奇打理得不錯，但長期效果仍未知。就在日前，有報道稱，谷歌的競爭對手Facebook 將同谷歌在中國的搜索業務競爭對手百度合作建立一個社交網絡網站。或許，佩奇應當考慮與中國社交網絡領域的領頭羊騰訊建立良好的關系。

????那也許是他第二周要做的事。

????我們將在本周四的業績電話會議上了解到谷歌更多的計劃。

????The New/Old Google CEO made some important moves in his first week.

????Co-Founder Larry Page took back the helm of Google(GOOG) a week ago and has made some bold moves over the past week. Let's take a look at what has transpired and what's likely to come.

????Within 24 hours of taking control, Google announced it was seeking to buy up Nortel patents, which would put it on more equal footing in the Wireless space. Google's Android OS has outgrown the company's patent portfolio and the other industry titans are now taking aim at Google in the courtroom. Google's opening offer was $900 million (and by putting that out there, Google gets a reward if it is outbid).

????This is a good move. Patent questions are still one of the biggest uncertainties in the Android ecosystem and having a portfolio that matches those who wish to attack will help those who work with Android sleep at night.

????Day Two: Product Chief Jonathan Rosenberg was shown the door after almost a decade with the company. His departure is associated with Page's desire to streamline the company and cut out some management fat. Rosenberg was brought in as one of Eric Schmidt's first significant hires and is seen as an early management mentor to Google's current ruling class. His plans to help write a book with former CEO Eric Schmidt on Google management shows that Rosenberg was clearly aligned with the former CEO.

????Day Three: Google announced its earnings call which would be the first in Page's era (Google wasn't public in his first CEO tenure). Who will join CFO Patrick Pichette? With Schmidt and Rosenberg gone, it will be a good time for Larry Page to make an appearance and set the direction for the company, at least in the eyes of investors.

????Day Four: Page ties employee bonuses to Social. Probably the clumsiest move so far, the PR spin from this move has been bad. Long term, the move may not be such a bad idea. Google employees have been departing to Facebook and other social startups for real and perceived riches. Now, to a much smaller extent, they have some monetary motivation to work on social at Google.

????At the very least, it puts social on the minds of Google's brainy 20,000-plus workforce.

????Day Five: The Google-ITA deal got pushed through and both sides somehow seem to be trumpeting it as a success. Google must let the Fairsearch.org members have access to ITA software and even more interesting, must invite Government regulators to evaluate Google's competitiveness on a yearly basis.

????This is a big wild card as government intervention and competitiveness claims arise both in the US and the E.U.

????Day Six: YouTube announces YouTube Live streaming. This is a big deal for news, events and sports coverage. Ustream and other sites have popularized services like this for awhile but YouTube's entry into this space will be a big deal for new types of content. Couple that with the $100 million Google is funneling into original content and you could theoretically call YouTube its own network at this point.

????And just under the wire this weekend, Shona Brown, was demoted to overseeing the Google.org business. She was last week, number five on Google's exec list which is a huge blow. Now, CFO Patrick Pichette, will be taking over HR and BizOpps. The fate of Lazlo Bock, Google's VP of HR is in question - he likely will report to Pichette.

????So now Google has a new Org structure, though as of this writing the old one is still on Google's website. Interestingly, Page has seven direct reports now, the scientific number of things that humans can focus on at once.

????The executives promoted to senior vice president include Salar Kamangar, who leads YouTube; Andy Rubin, chief of Android; Sundar Pichai, head of the Chrome Web browser and operating system; and Vic Gundotra, who is in charge of the company's social-networking initiatives, said a person familiar with the matter.

????Three current senior vice presidents—Susan Wojcicki, who leads advertising-product initiatives; Jeff Huber, an engineering executive; and Alan Eustace, who led engineering and research—will become heads of ads, commerce and local, and Web search, respectively, the person said.

????So far, I'd say Page is taking care of business though the long term consequences are still unknown. Just today, it was revealed that rival Facebook is going to be teaming up with search rival Baidu in China for a social network. Perhaps Page should get friendly with Tencent, the current leader in Social in China.

????That's for week two.

????We'll find out more about Google's plans at the earning's call on Thursday.