豐田汽車的總裁兼前首席執(zhí)行官豐田章男一直對(duì)電動(dòng)汽車相關(guān)的輿論持懷疑態(tài)度——這就是他今年早些時(shí)候從這家日本汽車公司的高層退下的主要原因。現(xiàn)在,他終于可以說“我早告訴過你”這句話了。上周,特斯拉(Tesla)公布了糟糕的第三季度業(yè)績后,投資者開始意識(shí)到,電動(dòng)汽車并非盈利的靈丹妙藥。豐田章男本周三表示:“人們終于看清現(xiàn)實(shí)了。”
豐田章男一直都不認(rèn)為發(fā)展電動(dòng)汽車是汽車行業(yè)實(shí)現(xiàn)碳中和的唯一出路,他說,“攀登山峰的路有很多條。”其他主要汽車公司也放慢了電動(dòng)汽車的推出速度。Lucid汽車公司已經(jīng)將電動(dòng)汽車的生產(chǎn)速度減緩了30%,通用汽車(GM)則將雪佛蘭Silverado EV的面世時(shí)間推遲了整整一年。
美國總統(tǒng)喬·拜登提出了減少美國碳排放和應(yīng)對(duì)氣候變化的雄心勃勃的議程,作為議程的一部分,他在任期間的大部分時(shí)間里都在積極押注電動(dòng)汽車。然而,由于高利率減弱了消費(fèi)者對(duì)電動(dòng)汽車及其他汽車的需求,如今電動(dòng)汽車市場(chǎng)正起伏不定。Edmunds的洞察力主管杰西卡?考德威爾告訴《財(cái)富》雜志,這“讓許多人甚至都不敢進(jìn)入這一市場(chǎng)。”
盡管電動(dòng)汽車銷量仍在增長,但增速已經(jīng)放緩。據(jù)《華爾街日?qǐng)?bào)》(Wall Street Journal)報(bào)道,2023年上半年,電動(dòng)汽車銷量同比增長49%,低于去年同期63%的漲幅。
電動(dòng)汽車“成長的煩惱”
考德威爾說:“我們正在向一項(xiàng)全新的技術(shù)過渡。代價(jià)是高昂的。它要求人們改變與汽車幾乎保持了幾十年的關(guān)系。因此,認(rèn)為一切都會(huì)順利展開,而我們也會(huì)遵循理想的采用曲線,這有點(diǎn)不現(xiàn)實(shí)。”
更不用說馬斯克——特斯拉首席執(zhí)行官,社交媒體平臺(tái)X的所有者,并且據(jù)稱是世界首富——的凈資產(chǎn)剛剛還縮水了300億美元。電動(dòng)汽車領(lǐng)軍公司特斯拉公布了兩年來最低的季度每股收益,比本就為負(fù)數(shù)的分析師預(yù)測(cè)值還低10%。股市隨之發(fā)生波動(dòng):特斯拉的股價(jià)立即下跌了逾17%,市值在短短兩個(gè)交易日內(nèi)就銳減1380億美元。
考德威爾說:“對(duì)于汽車公司來說,這將是電動(dòng)汽車發(fā)展道路上一個(gè)巨大的減速帶,我相信他們已經(jīng)看到了這一點(diǎn)。”
豐田汽車的總裁稱他預(yù)見了這一天的到來。長久以來,豐田章男一直建議汽車行業(yè)繼續(xù)投資混合動(dòng)力汽車、氫動(dòng)力汽車及其他可選的環(huán)保汽車,以對(duì)沖對(duì)電動(dòng)汽車的押注。
福特汽車(Ford)也遲遲沒有把所有的雞蛋都放進(jìn)電動(dòng)汽車的籃子里,其宣布將減緩福特純電動(dòng)皮卡F-150閃電的生產(chǎn)。福特汽車創(chuàng)始人亨利·福特的曾孫比爾?福特稱,圍繞電動(dòng)汽車的言論“充滿濃厚的政治色彩”。
福特在接受《紐約時(shí)報(bào)》(New York Times)采訪時(shí)表示:“藍(lán)州的人說,電動(dòng)汽車很好,出于氣候的考慮,我們應(yīng)該盡快采用電動(dòng)汽車。紅州的一些人則說,電動(dòng)汽車就像疫苗一樣,是政府硬塞給我們的,我們不想要。”
通用汽車同樣宣布將放緩電動(dòng)汽車的生產(chǎn),此前該公司信心滿滿地承諾,到2035年將完全停產(chǎn)汽油和柴油動(dòng)力汽車。通用汽車將這一舉措歸咎于電動(dòng)汽車需求下降和汽車業(yè)罷工給公司帶來壓力。
考德威爾說,不過,這些暫時(shí)性問題只是電動(dòng)汽車“成長的煩惱”,電動(dòng)汽車未來必將在汽車行業(yè)占據(jù)主導(dǎo)地位。
考德威爾表示:“電動(dòng)汽車是汽車行業(yè)發(fā)展的大勢(shì)所趨,否認(rèn)這一點(diǎn)或許是不明智的。只不過,對(duì)于這條道路會(huì)如何發(fā)展,我們尚無法確定,并且比以往更加茫然不解。”(財(cái)富中文網(wǎng))
譯者:中慧言-劉嘉歡
豐田汽車的總裁兼前首席執(zhí)行官豐田章男一直對(duì)電動(dòng)汽車相關(guān)的輿論持懷疑態(tài)度——這就是他今年早些時(shí)候從這家日本汽車公司的高層退下的主要原因。現(xiàn)在,他終于可以說“我早告訴過你”這句話了。上周,特斯拉(Tesla)公布了糟糕的第三季度業(yè)績后,投資者開始意識(shí)到,電動(dòng)汽車并非盈利的靈丹妙藥。豐田章男本周三表示:“人們終于看清現(xiàn)實(shí)了。”
豐田章男一直都不認(rèn)為發(fā)展電動(dòng)汽車是汽車行業(yè)實(shí)現(xiàn)碳中和的唯一出路,他說,“攀登山峰的路有很多條。”其他主要汽車公司也放慢了電動(dòng)汽車的推出速度。Lucid汽車公司已經(jīng)將電動(dòng)汽車的生產(chǎn)速度減緩了30%,通用汽車(GM)則將雪佛蘭Silverado EV的面世時(shí)間推遲了整整一年。
美國總統(tǒng)喬·拜登提出了減少美國碳排放和應(yīng)對(duì)氣候變化的雄心勃勃的議程,作為議程的一部分,他在任期間的大部分時(shí)間里都在積極押注電動(dòng)汽車。然而,由于高利率減弱了消費(fèi)者對(duì)電動(dòng)汽車及其他汽車的需求,如今電動(dòng)汽車市場(chǎng)正起伏不定。Edmunds的洞察力主管杰西卡?考德威爾告訴《財(cái)富》雜志,這“讓許多人甚至都不敢進(jìn)入這一市場(chǎng)。”
盡管電動(dòng)汽車銷量仍在增長,但增速已經(jīng)放緩。據(jù)《華爾街日?qǐng)?bào)》(Wall Street Journal)報(bào)道,2023年上半年,電動(dòng)汽車銷量同比增長49%,低于去年同期63%的漲幅。
電動(dòng)汽車“成長的煩惱”
考德威爾說:“我們正在向一項(xiàng)全新的技術(shù)過渡。代價(jià)是高昂的。它要求人們改變與汽車幾乎保持了幾十年的關(guān)系。因此,認(rèn)為一切都會(huì)順利展開,而我們也會(huì)遵循理想的采用曲線,這有點(diǎn)不現(xiàn)實(shí)。”
更不用說馬斯克——特斯拉首席執(zhí)行官,社交媒體平臺(tái)X的所有者,并且據(jù)稱是世界首富——的凈資產(chǎn)剛剛還縮水了300億美元。電動(dòng)汽車領(lǐng)軍公司特斯拉公布了兩年來最低的季度每股收益,比本就為負(fù)數(shù)的分析師預(yù)測(cè)值還低10%。股市隨之發(fā)生波動(dòng):特斯拉的股價(jià)立即下跌了逾17%,市值在短短兩個(gè)交易日內(nèi)就銳減1380億美元。
考德威爾說:“對(duì)于汽車公司來說,這將是電動(dòng)汽車發(fā)展道路上一個(gè)巨大的減速帶,我相信他們已經(jīng)看到了這一點(diǎn)。”
豐田汽車的總裁稱他預(yù)見了這一天的到來。長久以來,豐田章男一直建議汽車行業(yè)繼續(xù)投資混合動(dòng)力汽車、氫動(dòng)力汽車及其他可選的環(huán)保汽車,以對(duì)沖對(duì)電動(dòng)汽車的押注。
福特汽車(Ford)也遲遲沒有把所有的雞蛋都放進(jìn)電動(dòng)汽車的籃子里,其宣布將減緩福特純電動(dòng)皮卡F-150閃電的生產(chǎn)。福特汽車創(chuàng)始人亨利·福特的曾孫比爾?福特稱,圍繞電動(dòng)汽車的言論“充滿濃厚的政治色彩”。
福特在接受《紐約時(shí)報(bào)》(New York Times)采訪時(shí)表示:“藍(lán)州的人說,電動(dòng)汽車很好,出于氣候的考慮,我們應(yīng)該盡快采用電動(dòng)汽車。紅州的一些人則說,電動(dòng)汽車就像疫苗一樣,是政府硬塞給我們的,我們不想要。”
通用汽車同樣宣布將放緩電動(dòng)汽車的生產(chǎn),此前該公司信心滿滿地承諾,到2035年將完全停產(chǎn)汽油和柴油動(dòng)力汽車。通用汽車將這一舉措歸咎于電動(dòng)汽車需求下降和汽車業(yè)罷工給公司帶來壓力。
考德威爾說,不過,這些暫時(shí)性問題只是電動(dòng)汽車“成長的煩惱”,電動(dòng)汽車未來必將在汽車行業(yè)占據(jù)主導(dǎo)地位。
考德威爾表示:“電動(dòng)汽車是汽車行業(yè)發(fā)展的大勢(shì)所趨,否認(rèn)這一點(diǎn)或許是不明智的。只不過,對(duì)于這條道路會(huì)如何發(fā)展,我們尚無法確定,并且比以往更加茫然不解。”(財(cái)富中文網(wǎng))
譯者:中慧言-劉嘉歡
Toyota’s chairman and former CEO, Akio Toyoda, has long been a skeptic of the electric vehicle hype train—it was a big reason he stepped down from the top job at the Japanese carmaker earlier this year. Now, he can finally say, “I told you so.” With Elon Musk’s Tesla reporting disastrous third-quarter earnings last week, investors are realizing that EVs are no silver bullet for profit. “People are finally seeing reality,” Toyoda said on Wednesday.
Toyoda has long denied that electric vehicles are the only way for the automotive industry to achieve carbon neutrality, saying, “There are many ways to climb the mountain.” Other major automakers are also slowing their EV rollouts. Lucid has slowed production by 30% while GM has delayed the introduction of the Chevy Silverado EV by a whole year.
President Joe Biden has spent much of his time in office aggressively betting on electric vehicles as part of his ambitious agenda to reduce U.S. carbon emissions and fight climate change. But the EV market is wobbling as high interest rates dampen customer demand for electric and other vehicles. That’s “preventing a lot of people from even getting into the market,” Jessica Caldwell, head of insights at Edmunds, told Fortune.
Though EV sales are still growing, the pace has slowed. In the first half of 2023, EV sales rose 49% from one year before, a slower rate than the 63% increase last year, the Wall Street Journal reported.
EV ‘growing pains’
“We’re transitioning to a brand new technology. It’s expensive. It requires people to have a different relationship with their vehicle that has been largely unchanged for decades,” Caldwell said. “So to think that everything was going to roll out smoothly and we follow this nice adoption curve, it was a bit unrealistic.”
Not to mention, Musk—Tesla CEO, owner of the social media platform X, and purportedly the world’s wealthiest man—just took a $30 billion beating to his net worth. EV champion Tesla posted its lowest quarterly earnings per share (EPS) in two years, coming in 10% lower than already-negative analyst forecasts. The stock market acted accordingly, as Tesla’s shares immediately dropped over 17% and the company’s market capitalization fell by $138 billion in just over two trading days.
“This is going to be a large speed bump in the road for automakers that I’m sure that they saw coming,” Caldwell said.
Toyota’s chairman says he saw it coming. Toyoda has long advised the industry to hedge its bets on EVs by continuing to invest in hybrids, hydrogen-powered cars, and other alternative eco-friendly vehicles.
Ford, too, has been slow to put all of its eggs in the EV basket, announcing it would slow production of its F-150 Lightning pickup. Bill Ford, the great-grandson of the automaker’s founder Henry Ford, has described the rhetoric surrounding EVs as “heavily politicized.”
“Blue states say EVs are great and we need to adopt them as soon as possible for climate reasons,” Ford told the New York Times. “Some of the red states say this is just like the vaccine, and it’s being shoved down our throat by the government, and we don’t want it.”
General Motors similarly announced it would slow down EV production after making bullish commitments to completely phase out gas- and diesel-powered vehicles by 2035. The company blamed drops in demand for EVs and pressures from the auto strike.
But this blip is only “growing pains” for the inevitable dominance of EVs in the auto industry, Caldwell said.
“The industry is moving towards EVs—to deny that would probably be unwise,” Caldwell said. “It’s what that path looks like—that’s what’s undefined and is causing more confusion.”