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福特加入裁員大軍,工程師數(shù)量將削減25%

TRISTAN BOVE
2023-02-08

大規(guī)模裁員不止發(fā)生在科技公司,全球最大和歷史最悠久的汽車廠商之一也坦言公司要提高運(yùn)營(yíng)效率

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福特CEO吉姆·法利。攝影:SCOTT EELLS/彭博社經(jīng)蓋蒂圖片社提供

過(guò)去幾個(gè)月,美國(guó)公司的裁員主要集中在科技行業(yè),一次命運(yùn)的逆轉(zhuǎn)在科技行業(yè)內(nèi)掀起了一場(chǎng)縮減規(guī)模和提高效率的運(yùn)動(dòng)。

馬克·扎克伯格在上周召開(kāi)的營(yíng)收電話會(huì)議上宣布,2023年將是Meta“提高效率的一年”,這表明該公司會(huì)開(kāi)始取消更多投機(jī)性項(xiàng)目,并集中精力精簡(jiǎn)公司運(yùn)營(yíng)。亞馬遜(Amazon)和谷歌(Google)母公司Alphabet很快也在各自的營(yíng)收電話會(huì)議上宣布將恢復(fù)對(duì)效率的重視。

但縮減規(guī)模和精簡(jiǎn)公司運(yùn)營(yíng)不只是科技行業(yè)的目標(biāo)。全球最大和歷史最悠久的汽車廠商之一,也坦言公司將轉(zhuǎn)向更高效的經(jīng)營(yíng)模式。

福特汽車公司(Ford Motor Company)的高管在上周召開(kāi)的營(yíng)收電話會(huì)議上表示,公司將采取更雄心勃勃的成本削減措施,以簡(jiǎn)化公司運(yùn)營(yíng),包括大幅裁員。福特在去年8月已經(jīng)裁員約3,000人。

現(xiàn)在,法利在賈森·斯坦的廣播節(jié)目《杰森·斯坦的汽車與文化》(Cars & Culture with Jason Stein)上接受采訪時(shí)的講話,卻引起了工程師們的關(guān)注。該節(jié)目于2月10日播出。

據(jù)彭博社周一報(bào)道,法利在評(píng)論中表示:“完成同樣的工作內(nèi)容,我們所需要的工程師要比競(jìng)爭(zhēng)對(duì)手多25%。我們的效率比競(jìng)爭(zhēng)對(duì)手低25%,這令我無(wú)法接受。”

但裁員可能只是福特改革的第一步,未來(lái)幾個(gè)月公司還會(huì)執(zhí)行更多改革措施,因?yàn)榉ɡ谏现艿臓I(yíng)收電話會(huì)議上暗示,會(huì)進(jìn)一步提高從生產(chǎn)到交付等各環(huán)節(jié)的效率。他還表示,公司要努力彌補(bǔ)利潤(rùn)損失,因此將盡快執(zhí)行改革措施。

他說(shuō)道:“我們的工業(yè)體系中存在根深蒂固的問(wèn)題,而且事實(shí)證明這些問(wèn)題難以根除。坦白說(shuō),長(zhǎng)期以來(lái),我們的產(chǎn)品優(yōu)勢(shì)和強(qiáng)勁的收入掩蓋了這種功能失調(diào)。這不是借口。這是我們的現(xiàn)實(shí),我們正在緊急采取應(yīng)對(duì)措施。”

擺脫“復(fù)雜性”

上周四,福特公布的收益比分析師預(yù)期低近10億美元。法利在投資者電話會(huì)議上表示,2022年公司“損失了約20億美元利潤(rùn)”,主要原因是供應(yīng)鏈問(wèn)題和經(jīng)營(yíng)效率低下。

福特首席財(cái)務(wù)官約翰·勞勒后來(lái)在與記者的電話會(huì)議上表示,公司正在采取措施削減成本,每年將節(jié)約成本逾30億美元,他還表示公司20億美元利潤(rùn)損失中,有一半損失的原因是運(yùn)營(yíng)成本。

法利表示,公司去年陷入困境的主要原因是供應(yīng)鏈問(wèn)題,包括半導(dǎo)體荒和汽車零件交付問(wèn)題等。法利表示,這些問(wèn)題的唯一長(zhǎng)期解決方案是,重新調(diào)整業(yè)務(wù)重心,精簡(jiǎn)公司各個(gè)層面的運(yùn)營(yíng)。

他在接受CNBC采訪(于周五發(fā)表)時(shí)表示:“[裁員]是我們可以采取的短期措施,但我不想只是單純的裁員,卻不重新設(shè)計(jì)我們的工作。”他還表示,精簡(jiǎn)公司運(yùn)營(yíng)和清除潛在的復(fù)雜化因素,是更嚴(yán)重和更困難的問(wèn)題。

法利表示,成本削減措施將從許多方面簡(jiǎn)化和轉(zhuǎn)變福特的業(yè)務(wù),包括供應(yīng)鏈管理、產(chǎn)品設(shè)計(jì)和制造等。但福特有一部分不會(huì)被精簡(jiǎn)的業(yè)務(wù)是新款電動(dòng)汽車,法利表示他“迫不及待想要”向公眾展示這些汽車。

然而,雖然福特預(yù)計(jì)會(huì)繼續(xù)投資電動(dòng)汽車,但由于去年,電動(dòng)汽車生產(chǎn)的成長(zhǎng)痛阻礙了福特的業(yè)務(wù)發(fā)展,因此這些領(lǐng)域也可能被精簡(jiǎn)。福特的新款Mustang Mach-E車型遭遇了生產(chǎn)難題。法利在上周的投資者電話會(huì)議上表示,由于公司的疏忽,為每輛車設(shè)計(jì)了1.6公里長(zhǎng)不必要的布線,導(dǎo)致車身重量增加了70磅,每一個(gè)電池的成本增加了300美元。

他對(duì)CNBC表示:“我們面臨許多與客戶和公司內(nèi)部有關(guān)的復(fù)雜問(wèn)題。我們可以像以前一樣減少與客戶有關(guān)的復(fù)雜問(wèn)題,但要解決公司生產(chǎn)線的問(wèn)題卻需要時(shí)間。”(財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍

審校:汪皓

過(guò)去幾個(gè)月,美國(guó)公司的裁員主要集中在科技行業(yè),一次命運(yùn)的逆轉(zhuǎn)在科技行業(yè)內(nèi)掀起了一場(chǎng)縮減規(guī)模和提高效率的運(yùn)動(dòng)。

馬克·扎克伯格在上周召開(kāi)的營(yíng)收電話會(huì)議上宣布,2023年將是Meta“提高效率的一年”,這表明該公司會(huì)開(kāi)始取消更多投機(jī)性項(xiàng)目,并集中精力精簡(jiǎn)公司運(yùn)營(yíng)。亞馬遜(Amazon)和谷歌(Google)母公司Alphabet很快也在各自的營(yíng)收電話會(huì)議上宣布將恢復(fù)對(duì)效率的重視。

但縮減規(guī)模和精簡(jiǎn)公司運(yùn)營(yíng)不只是科技行業(yè)的目標(biāo)。全球最大和歷史最悠久的汽車廠商之一,也坦言公司將轉(zhuǎn)向更高效的經(jīng)營(yíng)模式。

福特汽車公司(Ford Motor Company)的高管在上周召開(kāi)的營(yíng)收電話會(huì)議上表示,公司將采取更雄心勃勃的成本削減措施,以簡(jiǎn)化公司運(yùn)營(yíng),包括大幅裁員。福特在去年8月已經(jīng)裁員約3,000人。

現(xiàn)在,法利在賈森·斯坦的廣播節(jié)目《杰森·斯坦的汽車與文化》(Cars & Culture with Jason Stein)上接受采訪時(shí)的講話,卻引起了工程師們的關(guān)注。該節(jié)目于2月10日播出。

據(jù)彭博社周一報(bào)道,法利在評(píng)論中表示:“完成同樣的工作內(nèi)容,我們所需要的工程師要比競(jìng)爭(zhēng)對(duì)手多25%。我們的效率比競(jìng)爭(zhēng)對(duì)手低25%,這令我無(wú)法接受。”

但裁員可能只是福特改革的第一步,未來(lái)幾個(gè)月公司還會(huì)執(zhí)行更多改革措施,因?yàn)榉ɡ谏现艿臓I(yíng)收電話會(huì)議上暗示,會(huì)進(jìn)一步提高從生產(chǎn)到交付等各環(huán)節(jié)的效率。他還表示,公司要努力彌補(bǔ)利潤(rùn)損失,因此將盡快執(zhí)行改革措施。

他說(shuō)道:“我們的工業(yè)體系中存在根深蒂固的問(wèn)題,而且事實(shí)證明這些問(wèn)題難以根除。坦白說(shuō),長(zhǎng)期以來(lái),我們的產(chǎn)品優(yōu)勢(shì)和強(qiáng)勁的收入掩蓋了這種功能失調(diào)。這不是借口。這是我們的現(xiàn)實(shí),我們正在緊急采取應(yīng)對(duì)措施。”

擺脫“復(fù)雜性”

上周四,福特公布的收益比分析師預(yù)期低近10億美元。法利在投資者電話會(huì)議上表示,2022年公司“損失了約20億美元利潤(rùn)”,主要原因是供應(yīng)鏈問(wèn)題和經(jīng)營(yíng)效率低下。

福特首席財(cái)務(wù)官約翰·勞勒后來(lái)在與記者的電話會(huì)議上表示,公司正在采取措施削減成本,每年將節(jié)約成本逾30億美元,他還表示公司20億美元利潤(rùn)損失中,有一半損失的原因是運(yùn)營(yíng)成本。

法利表示,公司去年陷入困境的主要原因是供應(yīng)鏈問(wèn)題,包括半導(dǎo)體荒和汽車零件交付問(wèn)題等。法利表示,這些問(wèn)題的唯一長(zhǎng)期解決方案是,重新調(diào)整業(yè)務(wù)重心,精簡(jiǎn)公司各個(gè)層面的運(yùn)營(yíng)。

他在接受CNBC采訪(于周五發(fā)表)時(shí)表示:“[裁員]是我們可以采取的短期措施,但我不想只是單純的裁員,卻不重新設(shè)計(jì)我們的工作。”他還表示,精簡(jiǎn)公司運(yùn)營(yíng)和清除潛在的復(fù)雜化因素,是更嚴(yán)重和更困難的問(wèn)題。

法利表示,成本削減措施將從許多方面簡(jiǎn)化和轉(zhuǎn)變福特的業(yè)務(wù),包括供應(yīng)鏈管理、產(chǎn)品設(shè)計(jì)和制造等。但福特有一部分不會(huì)被精簡(jiǎn)的業(yè)務(wù)是新款電動(dòng)汽車,法利表示他“迫不及待想要”向公眾展示這些汽車。

然而,雖然福特預(yù)計(jì)會(huì)繼續(xù)投資電動(dòng)汽車,但由于去年,電動(dòng)汽車生產(chǎn)的成長(zhǎng)痛阻礙了福特的業(yè)務(wù)發(fā)展,因此這些領(lǐng)域也可能被精簡(jiǎn)。福特的新款Mustang Mach-E車型遭遇了生產(chǎn)難題。法利在上周的投資者電話會(huì)議上表示,由于公司的疏忽,為每輛車設(shè)計(jì)了1.6公里長(zhǎng)不必要的布線,導(dǎo)致車身重量增加了70磅,每一個(gè)電池的成本增加了300美元。

他對(duì)CNBC表示:“我們面臨許多與客戶和公司內(nèi)部有關(guān)的復(fù)雜問(wèn)題。我們可以像以前一樣減少與客戶有關(guān)的復(fù)雜問(wèn)題,但要解決公司生產(chǎn)線的問(wèn)題卻需要時(shí)間。”(財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍

審校:汪皓

Many layoffs at U.S. companies over the past few months have so far been contained to the tech industry, a reversal of fortunes that has sparked a movement within the sector to cut back and become more efficient.

Mark Zuckerberg declared 2023 the “year of efficiency” for Meta during the company’s earnings call last week, signaling it would start scrapping more speculative projects and focus on streamlining operations. Amazon and Google parent Alphabet were also quick to declare a renewed focus on efficiency during their earnings calls.

But scaling back and streamlining operations is not a tech-exclusive goal, and one of the country’s largest and most historic automakers has been brutally candid about pivoting to a more efficient business model.

Executives at Ford Motor Company announced during its earnings call last week that it will be embarking on more ambitious cost-cutting measures in a bid to simplify operations, including additional headcount reductions after already laying off around 3,000 workers last August.

And now, Farley is putting his own engineers on notice in an interview with Jason Stein on his SiriusXM radio show “Cars & Culture with Jason Stein” set to air on Feb. 10.

“It takes us 25% more engineers to do the same work statements as our competitors,” Farley said in comments reported Monday by?Bloomberg. “I can’t afford to be 25% less efficient.”

But reduced headcounts are likely only the first of many changes to come in the coming months, as Farley hinted at bigger efficiency pushes from manufacturing to delivery during his earnings call last week, adding that the changes will come fast as the company tries to make up lost profits.

“We have deeply entrenched issues in our industrial system that have proven tough to root out. Candidly, the strength of our products and revenue has masked this dysfunctionality for a long time. It’s not an excuse. But it’s our reality, and we’re dealing with it urgently,” he said.

Getting rid of ‘complexity’

Last Thursday, Ford reported earnings results that were nearly $1 billion below analyst expectations. Farley said the company left “about $2 billion of profit on the table” in 2022 during his call with investors, mainly due to supply chain issues and operational inefficiencies.

Ford CFO John Lawler later said the company is pursuing cost-cutting measures of over $3 billion a year in a call with reporters, adding that half of the $2 billion in lost profits came down to operational costs.

Farley said supply chain issues including a semiconductor shortage and difficulties delivering car parts played a large role in the company’s woes last year. And the only long-term solution to those issues, Farley said, is to refocus and simplify every layer of the company.

“[Layoffs] are things we could do in the short term, but I don’t want to just make the output the cuts without redesigning the work,” Farley said in an interview with CNBC published last Friday, adding that streamlining operations and removing potential complications is the bigger, and more difficult, issue to resolve.

Farley said cost-cutting measures will simplify and transform several aspects of Ford’s business, including supply chain management, product design, and manufacturing. One portion of the company that likely won’t see cutbacks, however, is in Ford’s new electric vehicle models, which Farley said he “can’t wait to show” to the public.

But while Ford expects to continue investing in electric cars, those areas will also be streamlined after growing pains in EV manufacturing hindered operations last year. Ford ran into problems producing its new Mustang Mach-E model, which Farley said during last week’s investor call that the company had inadvertently designed with 1.6km of unnecessary wiring in each car, which made vehicles 70 pounds heavier and added $300 to the cost of each battery.

“We have a lot of complexity relative to the customer and also inside our company. And we can cut the customer-facing complexity like we have, but it takes time to work that down to parts on the line, to the manufacturing line,” he told CNBC.

財(cái)富中文網(wǎng)所刊載內(nèi)容之知識(shí)產(chǎn)權(quán)為財(cái)富媒體知識(shí)產(chǎn)權(quán)有限公司及/或相關(guān)權(quán)利人專屬所有或持有。未經(jīng)許可,禁止進(jìn)行轉(zhuǎn)載、摘編、復(fù)制及建立鏡像等任何使用。
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