埃隆·馬斯克在推特(Twitter)繼續裁員,這距離他之前裁掉了該公司一半員工剛剛過去不到兩個月時間。
據兩位知情人士曝光,周三,約30名員工被告知他們的工作將被終止,其中一半來自推特的全球政策團隊。他們成為該社交媒體公司激進甚至有時混亂的成本削減計劃的最新犧牲品。
在周三收到裁員通知的其他員工來自推特的不動產、廣告客戶服務和安全等部門。許多被裁員工在位于愛爾蘭都柏林和新加坡的海外辦事處任職。
一位消息人士稱,位于歐洲尤其是布魯塞爾的政策團隊被裁員,將使推特很難遵守新法規,例如《數字服務法案》。 知情人士表示:“這些精通立法的專家將離開公司。”
馬斯克在今年早些時候以440億美元收購推特,并擔任臨時CEO和唯一董事。他在公司內部大力削減成本,最近將該公司比作一架“引擎著火、控制失靈的飛機正在高速撞向地面”。
馬斯克預測,由于收入增長放緩、成本連續增長和馬斯克收購融資產生的每年15億美元債務,推特明年的負現金流將超過30億美元。
據彭博社報道,馬斯克周二在推特直播音頻功能Twitter Spaces上的一次談話中表示:“所以我在過去五周才會大力削減成本。”
據消息人士稱,推特在被馬斯克收購時擁有7,500名員工,目前僅有約2,000名員工。在精簡Twitter員工團隊的同時,馬斯克還削減了多種員工福利,并將過剩的辦公家具、公司的咖啡機等各種物品進行拍賣。
據媒體稱,由于擔心馬斯克采取不干涉的內容審查立場,可能導致該平臺上的仇恨言論增加,許多廣告商已經停止在推特上的廣告支出。為了創造多樣化的收入來源,馬斯克改進了推特的高級訂閱產品Twitter Blue,現在用戶支付8美元就能在用戶名旁獲得認證“標記”。
馬斯克本周早些時候在Twitter Spaces活動上表示:“我現在認為,事實上,明年推特的表現將差強人意。”他表示,他認為該公司“大致能夠”達到現金流平衡,但這會是“困難的”過程。
但周三的裁員表明,馬斯克的目的似乎并不是為了削減成本。馬斯克同時擔任電動汽車公司特斯拉(Tesla)和火箭公司SpaceX的CEO。據《紐約時報》和知情人士透露,上周五,主要來自公司基礎設施部門的約50名員工被裁員。《Insider》報道稱,預計工程部門將會進一步裁員。目前該部門僅剩約600人。政策團隊的裁員首先被《Insider》曝出。
一位消息人士稱:“推特沒有人權團隊或戰略和運營團隊,只有人力資源團隊,法務團隊有許多人被裁員,它真地只能維持基本運營。”
推特也不再有媒體傳播團隊。發送給馬斯克的一封咨詢近期裁員情況的郵件,并未立即得到答復。
監管部門和投資者還擔心馬斯克用于特斯拉的精力不足。本月早些時候,馬斯克出售了價值35億美元的特斯拉股票,今年該公司的股價已經下跌了63%。(財富中文網)
翻譯:劉進龍
審校:汪皓
埃隆·馬斯克在推特(Twitter)繼續裁員,這距離他之前裁掉了該公司一半員工剛剛過去不到兩個月時間。
據兩位知情人士曝光,周三,約30名員工被告知他們的工作將被終止,其中一半來自推特的全球政策團隊。他們成為該社交媒體公司激進甚至有時混亂的成本削減計劃的最新犧牲品。
在周三收到裁員通知的其他員工來自推特的不動產、廣告客戶服務和安全等部門。許多被裁員工在位于愛爾蘭都柏林和新加坡的海外辦事處任職。
一位消息人士稱,位于歐洲尤其是布魯塞爾的政策團隊被裁員,將使推特很難遵守新法規,例如《數字服務法案》。 知情人士表示:“這些精通立法的專家將離開公司。”
馬斯克在今年早些時候以440億美元收購推特,并擔任臨時CEO和唯一董事。他在公司內部大力削減成本,最近將該公司比作一架“引擎著火、控制失靈的飛機正在高速撞向地面”。
馬斯克預測,由于收入增長放緩、成本連續增長和馬斯克收購融資產生的每年15億美元債務,推特明年的負現金流將超過30億美元。
據彭博社報道,馬斯克周二在推特直播音頻功能Twitter Spaces上的一次談話中表示:“所以我在過去五周才會大力削減成本。”
據消息人士稱,推特在被馬斯克收購時擁有7,500名員工,目前僅有約2,000名員工。在精簡Twitter員工團隊的同時,馬斯克還削減了多種員工福利,并將過剩的辦公家具、公司的咖啡機等各種物品進行拍賣。
據媒體稱,由于擔心馬斯克采取不干涉的內容審查立場,可能導致該平臺上的仇恨言論增加,許多廣告商已經停止在推特上的廣告支出。為了創造多樣化的收入來源,馬斯克改進了推特的高級訂閱產品Twitter Blue,現在用戶支付8美元就能在用戶名旁獲得認證“標記”。
馬斯克本周早些時候在Twitter Spaces活動上表示:“我現在認為,事實上,明年推特的表現將差強人意。”他表示,他認為該公司“大致能夠”達到現金流平衡,但這會是“困難的”過程。
但周三的裁員表明,馬斯克的目的似乎并不是為了削減成本。馬斯克同時擔任電動汽車公司特斯拉(Tesla)和火箭公司SpaceX的CEO。據《紐約時報》和知情人士透露,上周五,主要來自公司基礎設施部門的約50名員工被裁員。《Insider》報道稱,預計工程部門將會進一步裁員。目前該部門僅剩約600人。政策團隊的裁員首先被《Insider》曝出。
一位消息人士稱:“推特沒有人權團隊或戰略和運營團隊,只有人力資源團隊,法務團隊有許多人被裁員,它真地只能維持基本運營。”
推特也不再有媒體傳播團隊。發送給馬斯克的一封咨詢近期裁員情況的郵件,并未立即得到答復。
監管部門和投資者還擔心馬斯克用于特斯拉的精力不足。本月早些時候,馬斯克出售了價值35億美元的特斯拉股票,今年該公司的股價已經下跌了63%。(財富中文網)
翻譯:劉進龍
審校:汪皓
Elon Musk is continuing to lay off groups of employees at Twitter less than two months after cutting half of the company’s workforce.
On Wednesday roughly 30 employees, half of which belonged to Twitter’s global policy team, were told their jobs were being terminated, making them the latest casualties of aggressive, and at times erratic, cost cutting at the social media company, according to two people with knowledge of the matter.
Other employees who received pink slips on Wednesday had roles in Twitter’s real estate, advertiser account services, and security. Many worked in overseas offices such as Dublin, Ireland and Singapore.
The departure of the policy team in Europe, particularly in Brussels, will make it difficult for Twitter to comply with new regulations like the Digital Services Act, said one of the sources. “All of the experts who understand the legislation are gone from the company,” they said.
Musk, who paid $44 billion to acquire Twitter earlier this year and has taken over as the interim CEO and sole board member, is slashing costs throughout an organization he recently likened to an airplane “headed toward the ground at high speed with the engines on fire and the controls don’t work.”
According to Musk, Twitter was on track to post more than $3 billion in negative cash flow next year, due to slowing revenue, spiraling costs, and annual debt payments of $1.5 billion that were part of Musk’s financing of the takeover.
“That is why I spent the last five weeks cutting costs like crazy,” Musk said during a conversation Tuesday that took place on Twitter Spaces, the company’s live audio feature, according to Bloomberg.
Twitter, which had 7,500 employees at the time of acquisition, now has roughly 2,000 employees, according to a source familiar with the matter. As Twitter’s workforce has shrunk, Musk has also eliminated various employee perks and put everything from excess office furniture to company espresso machines on the auction block.
Many advertisers have reportedly stopped spending money on Twitter due to concerns about Musk’s hands-off approach to content moderation and the resulting rise of hate speech on the platform. In order to diversify the platform’s revenue, Musk revamped Twitter’s premium subscription product dubbed Twitter Blue, where users can now pay $8 to get a verified “check” next to their name.
“I now think that Twitter will, in fact, be okay next year,” Musk said in the Twitter Spaces event earlier this week, noting that he thinks the company will “roughly” hit cash flow break-even but it will be “difficult.”
Nevertheless, Musk, who is also the CEO of electric car company Tesla and rocket company SpaceX, does not appear to be done slashing costs, as Wednesday’s layoffs demonstrate. Last Friday about 50 employees, mainly from the company’s infrastructure division, were cut according to The New York Times and a source familiar with the matter. And Insider reported that more cuts are expected to come to the engineering org, which only has about 600 people left. The layoffs within the policy team were first reported by Insider.
“Twitter doesn’t have, you know, human rights team or strategy and operations team, barely an HR team, much of the legal team has gone, like it’s really really basic functioning,” said one of the sources.
Twitter also no longer has a media communications team. An email to Musk about the recent layoffs did not immediately receive a response.
Musk also faces concerns from regulators and investors over his lack of involvement at Tesla. Earlier this month, Musk sold $3.5 billion worth of Tesla stock, and the company’s stock price has cratered 63% this year.