隨著通貨膨脹率達(dá)到40年來的最高點(diǎn),美國人看到各地的物價(jià)都在上漲,尤其是食品和雜貨。
開市客(Costco)的熱狗和飲料套餐的零售價(jià)為1.5美元,自20世紀(jì)80年代以來就沒有漲價(jià)。隨著這家零售商出售的其他美食廣場食品價(jià)格上漲,比如烤雞從2.99美元漲到了3.99美元,20盎司(約591.4毫升)的蘇打水從59美分漲到了69美分,所有人都在關(guān)注該公司的招牌熱狗價(jià)格是否會(huì)發(fā)生變化。
但開市客的首席執(zhí)行官克雷格·杰利內(nèi)克明確表示,著名的價(jià)值1.5美元熱狗和蘇打水套餐不會(huì)受到通貨膨脹的影響。
本周在接受美國消費(fèi)者新聞與商業(yè)頻道(CNBC)采訪時(shí),當(dāng)被問及他是否會(huì)提高美食廣場上粉絲最喜歡的食品價(jià)格時(shí),他的回答只有一個(gè)詞。
“不。”杰利內(nèi)克告訴美國消費(fèi)者新聞與商業(yè)頻道。
但杰利內(nèi)克本人曾經(jīng)一度不確定熱狗套餐的價(jià)格是否會(huì)上漲,因?yàn)樵摴驹谶@筆交易中虧損了。他向公司的創(chuàng)始人及前首席執(zhí)行官吉姆·西尼戈?duì)柼岬搅俗约旱膿?dān)憂,他告訴《425 Business》雜志,西尼戈?duì)柮鞔_表示,如果杰利內(nèi)克提高熱狗的價(jià)格,他就會(huì)“殺了”他。
你的會(huì)員資格也很安全
熱狗套餐的價(jià)格保持不變,你的開市客會(huì)員資格也是如此。
今年6月,開市客討論了可能會(huì)提高會(huì)員費(fèi)的問題。過去,會(huì)員費(fèi)每五年到六年就會(huì)上漲一次,最近一次上漲是在2017年6月。
根據(jù)MSN MarketWatch的數(shù)據(jù),目前金星會(huì)員和商業(yè)會(huì)員的年費(fèi)是60美元,高級(jí)會(huì)員的年費(fèi)是120美元,開市客的全球續(xù)期率達(dá)到了90%——?jiǎng)?chuàng)下了倉儲(chǔ)零售商紀(jì)錄。
不過,盡管會(huì)員費(fèi)對其全球總銷售額的貢獻(xiàn)很大,但杰利內(nèi)克也證實(shí),目前還沒有考慮提高會(huì)員費(fèi)。
“我說得很清楚。”他告訴美國消費(fèi)者新聞與商業(yè)頻道。“我認(rèn)為現(xiàn)在還不是時(shí)候。我們的注冊人數(shù)繼續(xù)保持強(qiáng)勁。”
開市客的財(cái)務(wù)高級(jí)副總裁羅伯特·納爾遜此前也強(qiáng)調(diào),會(huì)員費(fèi)將保持不變。
納爾遜在6月的財(cái)報(bào)電話會(huì)議上說:“鑒于目前的宏觀環(huán)境、有史以來的高通脹率,以及由此給我們的會(huì)員和所有消費(fèi)者帶來的負(fù)擔(dān),我們認(rèn)為如今還不是提前上調(diào)會(huì)員費(fèi)的好時(shí)機(jī)。”(財(cái)富中文網(wǎng))
譯者:中慧言-王芳
隨著通貨膨脹率達(dá)到40年來的最高點(diǎn),美國人看到各地的物價(jià)都在上漲,尤其是食品和雜貨。
開市客(Costco)的熱狗和飲料套餐的零售價(jià)為1.5美元,自20世紀(jì)80年代以來就沒有漲價(jià)。隨著這家零售商出售的其他美食廣場食品價(jià)格上漲,比如烤雞從2.99美元漲到了3.99美元,20盎司(約591.4毫升)的蘇打水從59美分漲到了69美分,所有人都在關(guān)注該公司的招牌熱狗價(jià)格是否會(huì)發(fā)生變化。
但開市客的首席執(zhí)行官克雷格·杰利內(nèi)克明確表示,著名的價(jià)值1.5美元熱狗和蘇打水套餐不會(huì)受到通貨膨脹的影響。
本周在接受美國消費(fèi)者新聞與商業(yè)頻道(CNBC)采訪時(shí),當(dāng)被問及他是否會(huì)提高美食廣場上粉絲最喜歡的食品價(jià)格時(shí),他的回答只有一個(gè)詞。
“不。”杰利內(nèi)克告訴美國消費(fèi)者新聞與商業(yè)頻道。
但杰利內(nèi)克本人曾經(jīng)一度不確定熱狗套餐的價(jià)格是否會(huì)上漲,因?yàn)樵摴驹谶@筆交易中虧損了。他向公司的創(chuàng)始人及前首席執(zhí)行官吉姆·西尼戈?duì)柼岬搅俗约旱膿?dān)憂,他告訴《425 Business》雜志,西尼戈?duì)柮鞔_表示,如果杰利內(nèi)克提高熱狗的價(jià)格,他就會(huì)“殺了”他。
你的會(huì)員資格也很安全
熱狗套餐的價(jià)格保持不變,你的開市客會(huì)員資格也是如此。
今年6月,開市客討論了可能會(huì)提高會(huì)員費(fèi)的問題。過去,會(huì)員費(fèi)每五年到六年就會(huì)上漲一次,最近一次上漲是在2017年6月。
根據(jù)MSN MarketWatch的數(shù)據(jù),目前金星會(huì)員和商業(yè)會(huì)員的年費(fèi)是60美元,高級(jí)會(huì)員的年費(fèi)是120美元,開市客的全球續(xù)期率達(dá)到了90%——?jiǎng)?chuàng)下了倉儲(chǔ)零售商紀(jì)錄。
不過,盡管會(huì)員費(fèi)對其全球總銷售額的貢獻(xiàn)很大,但杰利內(nèi)克也證實(shí),目前還沒有考慮提高會(huì)員費(fèi)。
“我說得很清楚。”他告訴美國消費(fèi)者新聞與商業(yè)頻道。“我認(rèn)為現(xiàn)在還不是時(shí)候。我們的注冊人數(shù)繼續(xù)保持強(qiáng)勁。”
開市客的財(cái)務(wù)高級(jí)副總裁羅伯特·納爾遜此前也強(qiáng)調(diào),會(huì)員費(fèi)將保持不變。
納爾遜在6月的財(cái)報(bào)電話會(huì)議上說:“鑒于目前的宏觀環(huán)境、有史以來的高通脹率,以及由此給我們的會(huì)員和所有消費(fèi)者帶來的負(fù)擔(dān),我們認(rèn)為如今還不是提前上調(diào)會(huì)員費(fèi)的好時(shí)機(jī)。”(財(cái)富中文網(wǎng))
譯者:中慧言-王芳
With inflation at a four-decade high, Americans are seeing price increases everywhere, especially when it comes to food and groceries.
Costco’s hot dog and drink combo, which retails for $1.50, hasn’t gone up in price since the 1980s. And as the cost of other food court items sold by the retailer increase, like the chicken bake that jumped from $2.99 to $3.99, or their 20-ounce soda that jumped from 59 cents to 69 cents, all eyes are on what will happen to the company’s iconic hot dog.
But Costco CEO Craig Jelinek made it clear that the famous $1.50 hot dog and soda combo would remain unaffected by inflation.
When asked in an interview with CNBC this week if he would raise the price of the food court’s fan-favorite item, he answered with one-word.
“No,” Jelinek told CNBC.
But there was a time where Jelinek himself was unsure if the price of the hot dog combo would go up, as the company loses money on the deal. He mentioned his concern to founder and former CEO Jim Sinegal, and as he told 425 Business, Sinegal made it clear that if Jelinek were to raise the price of the hot dog, he’d “kill” him.
Your membership is safe as well
The price of the hog dog combo is staying the same, and so is your Costco membership.
Jn June, Costco discussed a potential increase in membership fees. In the past, the fees have risen every five to six years, and the last increase was in June 2017.
Gold star and business memberships are currently $60 a year, and the executive membership is at $120, with Costco seeing a worldwide 90% renewal rate — a record for the warehouse retailer, according to MSN MarketWatch.
But even with its membership fees contributing largely to its overall global sales, Jelinek confirmed that at this point, a membership fee hike is not on the table.
“I made it very clear,” he told CNBC. “I don’t think it’s the right time. Our sign-ups continue to be strong.”
Robert Nelson, Costco’s senior vice president of treasury, has also previously emphasized that membership costs will stay the same.
“Given the current macro environment, the historically high inflation, and the burden it’s having on our members and all consumers in general, we think increasing our membership fee today ahead of our typical timing is not the right time,” Nelson said on an earnings call in June.