四處搜尋六個月后,布里坦尼·沃德終于在3月在坦帕找到了一棟理想的住宅,作為第一套Airbnb民宿。這套三居室的磚房還配有一個地面泳池。當(dāng)然,在目前持續(xù)火爆的房地產(chǎn)市場中,她的出價能夠被選中(還有其他25個競買者),需要策略和運(yùn)氣。或許她還有更了不起的壯舉?沃德已經(jīng)花費(fèi)25,000美元完成了房屋裝修,并在Airbnb上掛牌出租。
她對《財(cái)富》雜志表示:“房源發(fā)布后8個小時內(nèi),我就收到了4個預(yù)定訂單?!彼J(rèn)為Airbnb民宿是一種很好的投資途徑。沃德在五年前創(chuàng)辦了一家市場營銷代理公司,這棟民宿不會占用她太多日常工作時間,而且坦帕房價暴漲將讓她從中受益。
她或許非常幸運(yùn):上周四,《財(cái)富》雜志將坦帕列為明年最適合擁有Airbnb民宿的10座城市之一。
《財(cái)富》雜志分析了大量房地產(chǎn)數(shù)據(jù),根據(jù)Airbnb和VRBO等網(wǎng)站上的掛牌房源,找出了最適合擁有民宿的城市。我們根據(jù)8個指標(biāo),對美國100個大城市進(jìn)行了評估。這些指標(biāo)分為3類,分別是民宿需求(例如市場入住率)、收入潛力(相對于區(qū)域房價的月收入水平)和增長情況(市場房源增長率)。
排在首位的城市是加州圣安娜,其次是佛羅里達(dá)州海厄利亞(第2位);印第安納州韋恩堡(第3位);亞利桑那州格倫代爾(第4位);邁阿密(第5位);坦帕(第6位);加州里弗賽德(第7位);塔爾薩(第8位);亞利桑那州錢德勒(第9位);亞利桑那州梅薩(第10位)。
2019年11月,帕特里克·吉蘭同意在朋友被外派到中東期間,作為朋友的韋恩堡(排名第3)住宅的物業(yè)管理員。46歲的房地產(chǎn)中介吉蘭最終決定將朋友的房子在Airbnb上掛牌出租。結(jié)果如何?這套三居室的中世紀(jì)牧場式住宅成為該網(wǎng)站的熱門房源。這套住宅沒有什么特別之處,只是它位于城市遠(yuǎn)郊。吉蘭認(rèn)為,這套房源受歡迎的根本原因在于,雖然韋恩堡房地產(chǎn)市場持續(xù)增長,但并沒有出現(xiàn)大量Airbnb民宿。
吉蘭表示:“我有許多芝加哥和華盛頓的客戶,甚至有來自加州的客戶,都想在這里投資房地產(chǎn)?!?/p>
排在前列的城市有什么共同點(diǎn)呢?那就是市場并未過度飽和。
過去十年,新奧爾良和納什維爾等熱門旅游城市成為Airbnb崛起的最大受益者。現(xiàn)在,這些城市的入住率和民宿增長率都排在靠后的位置。而我們評選出的十大城市,在這兩方面均表現(xiàn)搶眼。比如排在首位的圣安娜,當(dāng)?shù)氐娜胱÷蕿?9%,掛牌房源年增長率為25%。
澤夫和梅麗莎·福雷斯特在加州共有8套Airbnb民宿,位于加州里弗賽德(排名第7位)的一套民宿給他們帶來了豐厚收益。當(dāng)?shù)厥袌鲇惺裁刺貏e之處?相對于洛杉磯,里弗賽德的房價更實(shí)惠,而且短租市場尚未達(dá)到飽和。
澤夫告訴《財(cái)富》雜志:“[這里的]利潤空間更大。里弗賽德的房價與洛杉磯等大城市相比更便宜,但短租租金水平與洛杉磯基本相當(dāng)。”
對于想投資Airbnb民宿的人們,澤夫有什么建議?進(jìn)行投資調(diào)研,同時也要讓自己的民宿有出眾的設(shè)計(jì)和便利設(shè)施,即使這會增加成本。
澤夫?qū)Α敦?cái)富》雜志表示:“我們在2018年購買了里弗賽德的房子,之后不斷進(jìn)行投入,以改善客戶體驗(yàn)。持續(xù)完善民宿的設(shè)計(jì)和便利設(shè)施,使我們的利潤同比增長了約15%?!保ㄘ?cái)富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
四處搜尋六個月后,布里坦尼·沃德終于在3月在坦帕找到了一棟理想的住宅,作為第一套Airbnb民宿。這套三居室的磚房還配有一個地面泳池。當(dāng)然,在目前持續(xù)火爆的房地產(chǎn)市場中,她的出價能夠被選中(還有其他25個競買者),需要策略和運(yùn)氣?;蛟S她還有更了不起的壯舉?沃德已經(jīng)花費(fèi)25,000美元完成了房屋裝修,并在Airbnb上掛牌出租。
她對《財(cái)富》雜志表示:“房源發(fā)布后8個小時內(nèi),我就收到了4個預(yù)定訂單。”她認(rèn)為Airbnb民宿是一種很好的投資途徑。沃德在五年前創(chuàng)辦了一家市場營銷代理公司,這棟民宿不會占用她太多日常工作時間,而且坦帕房價暴漲將讓她從中受益。
她或許非常幸運(yùn):上周四,《財(cái)富》雜志將坦帕列為明年最適合擁有Airbnb民宿的10座城市之一。
《財(cái)富》雜志分析了大量房地產(chǎn)數(shù)據(jù),根據(jù)Airbnb和VRBO等網(wǎng)站上的掛牌房源,找出了最適合擁有民宿的城市。我們根據(jù)8個指標(biāo),對美國100個大城市進(jìn)行了評估。這些指標(biāo)分為3類,分別是民宿需求(例如市場入住率)、收入潛力(相對于區(qū)域房價的月收入水平)和增長情況(市場房源增長率)。
排在首位的城市是加州圣安娜,其次是佛羅里達(dá)州海厄利亞(第2位);印第安納州韋恩堡(第3位);亞利桑那州格倫代爾(第4位);邁阿密(第5位);坦帕(第6位);加州里弗賽德(第7位);塔爾薩(第8位);亞利桑那州錢德勒(第9位);亞利桑那州梅薩(第10位)。
2019年11月,帕特里克·吉蘭同意在朋友被外派到中東期間,作為朋友的韋恩堡(排名第3)住宅的物業(yè)管理員。46歲的房地產(chǎn)中介吉蘭最終決定將朋友的房子在Airbnb上掛牌出租。結(jié)果如何?這套三居室的中世紀(jì)牧場式住宅成為該網(wǎng)站的熱門房源。這套住宅沒有什么特別之處,只是它位于城市遠(yuǎn)郊。吉蘭認(rèn)為,這套房源受歡迎的根本原因在于,雖然韋恩堡房地產(chǎn)市場持續(xù)增長,但并沒有出現(xiàn)大量Airbnb民宿。
吉蘭表示:“我有許多芝加哥和華盛頓的客戶,甚至有來自加州的客戶,都想在這里投資房地產(chǎn)。”
排在前列的城市有什么共同點(diǎn)呢?那就是市場并未過度飽和。
過去十年,新奧爾良和納什維爾等熱門旅游城市成為Airbnb崛起的最大受益者。現(xiàn)在,這些城市的入住率和民宿增長率都排在靠后的位置。而我們評選出的十大城市,在這兩方面均表現(xiàn)搶眼。比如排在首位的圣安娜,當(dāng)?shù)氐娜胱÷蕿?9%,掛牌房源年增長率為25%。
澤夫和梅麗莎·福雷斯特在加州共有8套Airbnb民宿,位于加州里弗賽德(排名第7位)的一套民宿給他們帶來了豐厚收益。當(dāng)?shù)厥袌鲇惺裁刺貏e之處?相對于洛杉磯,里弗賽德的房價更實(shí)惠,而且短租市場尚未達(dá)到飽和。
澤夫告訴《財(cái)富》雜志:“[這里的]利潤空間更大。里弗賽德的房價與洛杉磯等大城市相比更便宜,但短租租金水平與洛杉磯基本相當(dāng)?!?/p>
對于想投資Airbnb民宿的人們,澤夫有什么建議?進(jìn)行投資調(diào)研,同時也要讓自己的民宿有出眾的設(shè)計(jì)和便利設(shè)施,即使這會增加成本。
澤夫?qū)Α敦?cái)富》雜志表示:“我們在2018年購買了里弗賽德的房子,之后不斷進(jìn)行投入,以改善客戶體驗(yàn)。持續(xù)完善民宿的設(shè)計(jì)和便利設(shè)施,使我們的利潤同比增長了約15%。”(財(cái)富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
After six months of looking, Brittany Ward found the perfect Tampa home in March to launch her first Airbnb rental: a three-bedroom brick house with an in-ground pool. Of course, placing the winning bid (there were 25 other offers) amid this ongoing housing frenzy took both strategy and luck. Perhaps the greater feat? She has already completed a $25,000 renovation of the home and has it listed on Airbnb.
"Within eight hours of posting the home, I had four bookings," Ward told Fortune. She views the Airbnb rental as a great investment vehicle that shouldn't absorb too much time away from her day job—running a marketing agency she founded five years ago—and will allow her to benefit from soaring home appreciation in Tampa.
She might just be in luck: On Thursday, Fortune named Tampa one of the top 10 cities in which to own an Airbnb rental heading into next year.
Fortune poured over reams of real estate data to find the top places to own short-term rentals listed on sites like Airbnb and VRBO. We looked at America's 100 largest cities, and, in total, weighted eight metrics. Our metrics fell into three categories: rental demand (for example, market occupancy rates), earnings potential (monthly revenue relative to regional home prices), and growth (growth of listings in the market).
Our top spot went to Santa Ana, Calif. It was followed by Hialeah, Fla. (No. 2); Fort Wayne, Ind. (No. 3); Glendale, Ariz. (No. 4); Miami (No. 5); Tampa (No. 6); Riverside, Calif. (No. 7); Tulsa (No. 8); Chandler, Ariz. (No. 9); and Mesa, Ariz. (No. 10).
10 best cities to own an Airbnb rental in 2023
Rank
City
Occupancy rate
Rental demand score
Typical monthly revenue
Median home price
SANTA ANA, CA
HIALEAH, FL
FORT WAYNE, IN
GLENDALE, AZ
MIAMI, FL
TAMPA, FL
RIVERSIDE, CA
TULSA, OK
CHANDLER, AZ
MESA, AZ
TABLE: LANCE LAMBERT ?SOURCE: LIST WAS CALCULATED BY FORTUNE USING DATA FROM REALTOR. COM AND AIRDNA
In November 2019, Patrick Gillan agreed he’d act as a property manager for his friend's Fort Wayne (ranked No. 3) home while he was deployed to the Middle East. Ultimately, the 46-year-old real estate agent decided to list his friend's home on Airbnb. The result? The three-bedroom mid-century ranch was a hit on the home listing site. There wasn't exactly anything special about the property, which was well outside the city's downtown. Instead, Gillan thinks it boils down to the fact that although Fort Wayne is growing, it is not yet flooded with Airbnb rentals.
"I have a number of clients in Chicago and Washington—and even people from California—who are looking to invest in real estate here," Gillan says.
The common theme among top-ranked cities? They aren't oversaturated.
Over the past decade, tourism hubs like New Orleans and Nashville have been among the biggest benefactors of the rise of Airbnb. Now, cities like Nashville and New Orleans are on the lower end of the spectrum when it comes to both occupancy rates and rental growth rates. In both of those areas, the cities we ranked shine. Look no further than No. 1 ranked Santa Ana. It boasts both a 79% occupancy rate and a 25% annual growth rate in listings.
Fortune's top 10 Airbnb markets are both fast-growing, and in high demand
RENTAL GROWTH
TULSA, OK
RIVERSIDE, CA
CHANDLER, AZ
FORT WAYNE, IN
SANTA ANA, CA
GLENDALE, AZ
MESA, AZ
HIALEAH, FL
MIAMI, FL
TAMPA, FL
OCCUPANCY RATE
BOTH ANNUAL RENTAL GROWTH AND OCCUPANCY RATE ARE CALCULATED AMONG SHORT-TERM RENTALS LISTED ON BOTH AIRBNB AND VRBO.
CHART: LANCE LAMBERT ? SOURCE: AIRDNA
In total, Zev and Melissa Forrest have eight Airbnb properties in California—including a profits machine in Riverside, Calif. (No. 7 on our list). What's special about the market? Relative to Los Angeles, Riverside's home prices are a bit more affordable, while the short-term rental market there isn't yet oversaturated.
"The profit margin is much higher [here]. Riverside housing is more affordable than a larger city like Los Angeles, but the short-term rent we receive is still somewhat in line with homes in Los Angeles," Zev tells Fortune.
Zev's advice for anyone getting into the Airbnb game? Do your investment research, but also focus on making your property stand out when it comes to design and amenities—even if it comes at a dollar cost.
"We bought our Riverside property in 2018 and since then have continued to invest in the home to enhance the guest experience. Continuing to elevate the design and amenities of the home has increased our profit about 15% year over year," Zev tells Fortune.