隨著新變異毒株奧密克戎侵襲美國和歐洲大陸,最近新冠感染病例再次出現激增,冬季旅行正受到打擊。這讓很多人重新考慮他們即將到來的旅行計劃,無論是商務出行還是休閑旅行。在經歷了去年的慘淡假期后,這對許多人來說尤其令人沮喪。
不過,許多旅行者和旅游業專業人士都期待著2022年春夏會迎來美好的時光。以下是對明年的6個旅行趨勢的展望,可幫助你制定相應的計劃。
再次回歸自然
在2020年新冠疫苗還沒面世的時候,戶外活動風靡一時(也是人們唯一的選擇)。從2021年夏天開始,旅行者們開始返回城市中心——他們渴望擁有更多的社交活動和夜生活,在冬季只呆在室內。但是,人們對戶外活動重新燃起的興趣并沒有消失,而且可能會比以往任何時候都要濃厚。例如,美國國家公園附近的Club Wyndham和WorldMark by Wyndham分時度假酒店預訂量增長了71%。
2021年底,戶外旅行目的地主導旅游搜索引擎Kayak的熱門旅行目的地榜單,科羅拉多州和蒙大拿州在2022年十大熱門旅行目的地榜單中占據四席,搜索份額比2019年至少增加了46%。入圍Kayak熱門旅游目的地榜單的常年都是紐約、舊金山、波士頓、亞特蘭大等城市,但如今,這些目的地正被坎昆、檀香山、毛伊島等戶外海灘城鎮取而代之。這是紐約市多年來第一次沒有躋身前十之列。
Kayak首席執行官史蒂夫·哈夫納向《財富》表示:“墨西哥和佛羅里達州的海濱小鎮一直很受美國游客的歡迎,但更有趣的是,卡利斯佩爾、博茲曼、斯廷博特斯普林斯等新興城市人氣也很高。”有快速航班、幾乎或沒有防疫限制措施以及提供完善的室內外活動的目的地,似乎是當下美國游客的首選。”
但他們不只是去露營或豪華野營。希臘群島是Contiki 2022年游客預訂最多的旅行目的地。這家通常吸引18至35歲游客的旅游公司表示,哥斯達黎加是其游客預訂最多的國家之一,預訂量同比增長375%。Contiki最近進行的一項調查顯示,2022年,年輕的旅行者對海灘度假特別感興趣,近70%的人選擇“海灘風景而不是山景”。溫德姆酒店集團赴夏威夷的預訂量也增長了69%。
最后一刻才預訂
根據Kayak的數據,與兩年前相比,航班的提前預訂期正在縮短。國際旅行尤其如此:隨著旅行者的旅行計劃變得越來越靈活,7天內航班的搜索量增加了50%。(Kayak還提供靈活的退訂篩選功能,幫助旅行者確定哪些航空公司和酒店免收退改簽費用。)
哈夫納說:“這種需求是存在的。人們想再次旅行,他們在出行規劃上正變得更加靈活、更不受約束。由于疫情帶來的不可預測性,越來越多人選擇在最后一刻預訂,尤其是國際旅行,這種情況可能會持續到明年上半年。”
換房度假
看過卡梅隆·迪亞茲和凱特·溫斯萊特主演的電影《戀愛假期》的人,都一直對美好的換房度假充滿憧憬。就像互聯網上其他流行的東西一樣,TikTok讓這一概念再次火了起來。標簽“#houseswap”(意指換房度假)在該社交應用上已經引發了大約1000萬次瀏覽量,催生了大量廣泛傳播的用戶換房度假視頻。
全球度假換房平臺Love Home Swap業務遍及110多個國家,去年其會員注冊人數比2019年飆漲了近300%,今年新注冊用戶量已超過疫情之前的水平。該公司表示,這種居家度假模式有助于抵消出行費用的增加,通過Love Home Swap平臺,會員每年平均可節省3500美元的住宿費用。(會員服務起價每月11美元。)
Love Home Swap董事總經理西莉亞·普隆托說道,“開始交換房屋度假以后,我們的會員會驚訝于自己能從中省下不少錢。房屋交換不僅能給你帶來整個房子的使用權,而且還往往會帶來一些額外的好處,如使用彼此的汽車、兒童玩具,甚至是健身房會員卡和滑雪設備。我們的會員中有36%每年旅行四次以上,85%的會員正在尋找新的旅行體驗,因此房屋交換確實很符合他們的各項需求。我們發現,換房度假很快就成為我們會員的一種生活方式選擇,美國最受他們歡迎的旅行目的地是紐約、加州、佛羅里達和科羅拉多。
邊工作邊旅行
Kayak提供的數據顯示,隨著人們對靈活的遠程工作與休閑旅行相結合的需求日益增長,超過40%的Z一代員工計劃在2022年進行“工作休假”(本質上是一邊工作一邊旅行,但不是為了工作而旅行,也不是休假旅行)。
Kayak的哈夫納說:“像Z世代這樣的年輕一代在生活方式上可能更加靈活(即暫時還沒有孩子、寵物等),因此接連在不同的地方連續旅行(及工作)數周要容易一些。對于已經成家的人來說,這就要復雜麻煩得多。一旦人們真的可以再次開始更自由地旅行,我們將開始看到人們更多地去一邊旅行,一邊工作。支持將工作與休閑旅游相結合的企業將對人才更有吸引力。如今就有很多人想要換換環境。”
哈夫納指出,Kayak在內部也看到這樣的現象。去年9月,Kayak推出了“幾乎可以在任何地方工作”的政策,讓員工可以選擇在辦公室工作的頻率(如果需要的話)。哈夫納說:“我們是一家旅游公司,所以我們希望員工能夠在不同的城市和國家工作,讓他們自主選擇。”
連續到多地旅行
旅行疊加——連續預訂多地行程的做法——在2021年夏天真正流行了起來。這背后有許多原因:人們想要盡可能多地出國旅行(尤其是在國際邊境開放的時候);如果行程很遠,機票會更劃算;在家里呆了一年多后,許多人很想填補失去的時光。
Contiki首席執行官亞當·阿姆斯特朗表示,找Contiki的Z世代和年輕千禧一代往往會一次預訂多地行程。年輕的專業人才休假時間也比較長,平均旅行時間為9到11天。
阿姆斯特朗解釋道:“他們旅行的時間更長——有些人會連續幾個月去探索世界,享受遠程工作的好處,充分利用待業期間的自由,或抓住大學和職場生活之間的間隔年時光。我們分析了2022年的初步預訂模式,結果顯示18至35歲的人普遍前往希臘、意大利、埃及和哥斯達黎加(預訂量比去年增長了375%),選擇連續展開多地的行程,再次真正享受旅游的樂趣。”
豪華的全包式度假旅館
這是一個值得長期關注的趨勢。全包式度假旅館以便利性和適宜家庭入住而著稱,但設施不一定是高端完善的。但是,疫情旅行改變了這一切,因為旨在鼓勵保持社交距離和注重個人衛生的措施正在成為主流,例如移動支付或一次性支付所有費用,從而不必頻繁刷卡或接觸收銀員。(財富中文網)
譯者:萬志文
隨著新變異毒株奧密克戎侵襲美國和歐洲大陸,最近新冠感染病例再次出現激增,冬季旅行正受到打擊。這讓很多人重新考慮他們即將到來的旅行計劃,無論是商務出行還是休閑旅行。在經歷了去年的慘淡假期后,這對許多人來說尤其令人沮喪。
不過,許多旅行者和旅游業專業人士都期待著2022年春夏會迎來美好的時光。以下是對明年的6個旅行趨勢的展望,可幫助你制定相應的計劃。
再次回歸自然
在2020年新冠疫苗還沒面世的時候,戶外活動風靡一時(也是人們唯一的選擇)。從2021年夏天開始,旅行者們開始返回城市中心——他們渴望擁有更多的社交活動和夜生活,在冬季只呆在室內。但是,人們對戶外活動重新燃起的興趣并沒有消失,而且可能會比以往任何時候都要濃厚。例如,美國國家公園附近的Club Wyndham和WorldMark by Wyndham分時度假酒店預訂量增長了71%。
2021年底,戶外旅行目的地主導旅游搜索引擎Kayak的熱門旅行目的地榜單,科羅拉多州和蒙大拿州在2022年十大熱門旅行目的地榜單中占據四席,搜索份額比2019年至少增加了46%。入圍Kayak熱門旅游目的地榜單的常年都是紐約、舊金山、波士頓、亞特蘭大等城市,但如今,這些目的地正被坎昆、檀香山、毛伊島等戶外海灘城鎮取而代之。這是紐約市多年來第一次沒有躋身前十之列。
Kayak首席執行官史蒂夫·哈夫納向《財富》表示:“墨西哥和佛羅里達州的海濱小鎮一直很受美國游客的歡迎,但更有趣的是,卡利斯佩爾、博茲曼、斯廷博特斯普林斯等新興城市人氣也很高。”有快速航班、幾乎或沒有防疫限制措施以及提供完善的室內外活動的目的地,似乎是當下美國游客的首選。”
但他們不只是去露營或豪華野營。希臘群島是Contiki 2022年游客預訂最多的旅行目的地。這家通常吸引18至35歲游客的旅游公司表示,哥斯達黎加是其游客預訂最多的國家之一,預訂量同比增長375%。Contiki最近進行的一項調查顯示,2022年,年輕的旅行者對海灘度假特別感興趣,近70%的人選擇“海灘風景而不是山景”。溫德姆酒店集團赴夏威夷的預訂量也增長了69%。
最后一刻才預訂
根據Kayak的數據,與兩年前相比,航班的提前預訂期正在縮短。國際旅行尤其如此:隨著旅行者的旅行計劃變得越來越靈活,7天內航班的搜索量增加了50%。(Kayak還提供靈活的退訂篩選功能,幫助旅行者確定哪些航空公司和酒店免收退改簽費用。)
哈夫納說:“這種需求是存在的。人們想再次旅行,他們在出行規劃上正變得更加靈活、更不受約束。由于疫情帶來的不可預測性,越來越多人選擇在最后一刻預訂,尤其是國際旅行,這種情況可能會持續到明年上半年。”
換房度假
看過卡梅隆·迪亞茲和凱特·溫斯萊特主演的電影《戀愛假期》的人,都一直對美好的換房度假充滿憧憬。就像互聯網上其他流行的東西一樣,TikTok讓這一概念再次火了起來。標簽“#houseswap”(意指換房度假)在該社交應用上已經引發了大約1000萬次瀏覽量,催生了大量廣泛傳播的用戶換房度假視頻。
全球度假換房平臺Love Home Swap業務遍及110多個國家,去年其會員注冊人數比2019年飆漲了近300%,今年新注冊用戶量已超過疫情之前的水平。該公司表示,這種居家度假模式有助于抵消出行費用的增加,通過Love Home Swap平臺,會員每年平均可節省3500美元的住宿費用。(會員服務起價每月11美元。)
Love Home Swap董事總經理西莉亞·普隆托說道,“開始交換房屋度假以后,我們的會員會驚訝于自己能從中省下不少錢。房屋交換不僅能給你帶來整個房子的使用權,而且還往往會帶來一些額外的好處,如使用彼此的汽車、兒童玩具,甚至是健身房會員卡和滑雪設備。我們的會員中有36%每年旅行四次以上,85%的會員正在尋找新的旅行體驗,因此房屋交換確實很符合他們的各項需求。我們發現,換房度假很快就成為我們會員的一種生活方式選擇,美國最受他們歡迎的旅行目的地是紐約、加州、佛羅里達和科羅拉多。
邊工作邊旅行
Kayak提供的數據顯示,隨著人們對靈活的遠程工作與休閑旅行相結合的需求日益增長,超過40%的Z一代員工計劃在2022年進行“工作休假”(本質上是一邊工作一邊旅行,但不是為了工作而旅行,也不是休假旅行)。
Kayak的哈夫納說:“像Z世代這樣的年輕一代在生活方式上可能更加靈活(即暫時還沒有孩子、寵物等),因此接連在不同的地方連續旅行(及工作)數周要容易一些。對于已經成家的人來說,這就要復雜麻煩得多。一旦人們真的可以再次開始更自由地旅行,我們將開始看到人們更多地去一邊旅行,一邊工作。支持將工作與休閑旅游相結合的企業將對人才更有吸引力。如今就有很多人想要換換環境。”
哈夫納指出,Kayak在內部也看到這樣的現象。去年9月,Kayak推出了“幾乎可以在任何地方工作”的政策,讓員工可以選擇在辦公室工作的頻率(如果需要的話)。哈夫納說:“我們是一家旅游公司,所以我們希望員工能夠在不同的城市和國家工作,讓他們自主選擇。”
連續到多地旅行
旅行疊加——連續預訂多地行程的做法——在2021年夏天真正流行了起來。這背后有許多原因:人們想要盡可能多地出國旅行(尤其是在國際邊境開放的時候);如果行程很遠,機票會更劃算;在家里呆了一年多后,許多人很想填補失去的時光。
Contiki首席執行官亞當·阿姆斯特朗表示,找Contiki的Z世代和年輕千禧一代往往會一次預訂多地行程。年輕的專業人才休假時間也比較長,平均旅行時間為9到11天。
阿姆斯特朗解釋道:“他們旅行的時間更長——有些人會連續幾個月去探索世界,享受遠程工作的好處,充分利用待業期間的自由,或抓住大學和職場生活之間的間隔年時光。我們分析了2022年的初步預訂模式,結果顯示18至35歲的人普遍前往希臘、意大利、埃及和哥斯達黎加(預訂量比去年增長了375%),選擇連續展開多地的行程,再次真正享受旅游的樂趣。”
豪華的全包式度假旅館
這是一個值得長期關注的趨勢。全包式度假旅館以便利性和適宜家庭入住而著稱,但設施不一定是高端完善的。但是,疫情旅行改變了這一切,因為旨在鼓勵保持社交距離和注重個人衛生的措施正在成為主流,例如移動支付或一次性支付所有費用,從而不必頻繁刷卡或接觸收銀員。(財富中文網)
譯者:萬志文
Winter travel, at the moment, is taking a bit of a hit amid the latest surge in positive COVID-19 cases due to the arrival of the new Omicron variant in the United States and Europe. That has a lot of people rethinking their upcoming travel plans, both for business and pleasure, which is especially disheartening for many after last year's dismal holiday season.
But many travelers and travel industry professionals are looking forward to brighter days in the spring and summer of 2022. Here's a glance at some of the travel trends to expect next year to help you plan accordingly.
Back to nature, again
Being outdoors was all the rage (and the only option) in the pre-vaccinated days of the pandemic in 2020. Travelers began to make their way back to urban centers—craving more socialization, nightlife, and simply being indoors in winter—starting in the summer of 2021. But that renewed interest in the great outdoors hasn't died out just yet—and it might be getting bigger than ever. Club Wyndham and WorldMark by Wyndham time-share properties near U.S. national parks, for example, have seen a 71% uptick in bookings.
Outdoorsy destinations are dominating Kayak's top-trending list at the tail end of 2021, with Colorado and Montana making up four of the top 10 trending destinations for 2022, with an increase in search share of at least 46% compared to 2019. And while it’s typically filled with cities like New York, San Francisco, Boston, and Atlanta, Kayak's most popular destinations list is seeing these destinations replaced by outdoor beach towns like Cancun, Honolulu, and Maui. This is the first time in years that New York City has not been among the top 10.
"We always see beach towns in Mexico and Florida trend for American tourists, but what’s more interesting are the new cities we’re seeing pop like Kalispell, Bozeman, and Steamboat Springs," Kayak CEO Steve Hafner tells Fortune. "Destinations that offer quick flights, little to no restrictions, and provide a good combination of indoor and outdoor activities appear to be the preference amongst American travelers these days."
But it's not all about just going camping or glamping. The Greek islands are Contiki’s top booked destination for 2022. Likewise, the tour company, which typically attracts travelers between the ages of 18 and 35, says Costa Rica is one of its top booked, with a 375% increase year over year. According to a recent survey conducted by Contiki, younger travelers are especially interested in beach vacations in 2022, nearly 70% opting for "beachscapes over mountainscapes." And Wyndham has seen a 69% increase for bookings to Hawaii.
Last-minute bookings
The booking window for flights is shrinking when compared to two years prior, according to travel search engine Kayak. And this is especially the case for international travel: Searches for flights within seven days have increased 50% as travelers become increasingly more flexible in their travel plans. (Kayak also has a flexible cancellation filter that helps travelers determine which airlines and hotels are waiving change or cancellation fees.)
"The demand is there. People want to travel again and they are becoming more flexible and spontaneous in their planning," says Hafner. "We’re seeing more people book last minute, especially for international trips, due to the unpredictability of COVID-19, which will likely continue through the first half of next year."
Home-swapping
Anyone who has ever watched the Cameron Diaz and Kate Winslet film The Holiday has long dreamed about the ideal home-swapping scenario. And like everything else that is popular on the Internet, TikTok is making it hot again. The hashtag "#houseswap" has generated approximately 10 million views and viral videos of users swapping houses on the social app.
And global home-swapping platform Love Home Swap, which has homes in more than 110 countries, saw a nearly 300% increase in member sign-ups last year, compared to 2019, and new sign-ups are currently surpassing pre-COVID levels this year. The company says these staycation arrangements help offset the increased costs of traveling, saving members on average $3,500 per year on accommodations through Love Home Swap. (Membership starts at $11 per month.)
“When our members begin home-swapping, they are surprised how much money they are actually saving," says Celia Pronto, managing director of Love Home Swap. "Not only does home-swapping give you access to an entire property, but it frequently comes with added benefits—whether using each other’s cars, children’s toys, or even gym memberships and ski equipment. With 36% of our members traveling four-plus times per year and 85% looking for new travel experiences, home-swapping really does tick all the boxes. We’ve found it quickly becomes a lifestyle choice for our members, with the most popular destinations in the U.S. being New York, California, Florida, and Colorado."
Workcations
With a growing demand for blending the flexibility of remote work with leisure travel, more than 40% of Gen Z employees plan to take a "workcation" (essentially, working while traveling—but not traveling for work and not taking PTO days for it) in 2022, according to data provided by Kayak.
"Younger generations like Gen Z likely live a more flexible lifestyle (i.e., no kids, pets, etc. just yet) that makes it easier to travel (and work) for weeks at a time from different locations, [which] gets more complicated when you have to move the whole family," Kayak's Hafner says. "Once people can really start traveling more freely again, we’ll start to see people squeeze in extra trips that double as work. Companies that support blending business with leisure travel will have a competitive advantage with talent. Many people want a change of scenery right now."
And it's something Kayak is seeing in-house as well, Hafner notes. This past September, Kayak launched a “Work from Almost Anywhere” policy, which lets employees choose how often they work from the office—if at all. "We’re a travel company, so we want our employees to feel comfortable working from different cities, countries, etc., as much or little as they’d like," Hafner says.
Trip-stacking
Trip-stacking—the practice of booking multiple trips back-to-back—really took off during the summer of 2021. There are multiple reasons for this: People wanted to maximize their trips abroad (especially while international borders are open); it can be more budget-friendly on the airfare if going a long distance from home; and many people simply wanted to make up for lost time after spending more than a year at home.
Contiki CEO Adam Armstrong says Gen Z and younger millennials are trip-stacking frequently with the company, booking multiple trips back-to-back. And young professionals are taking more PTO days, with an average trip length of nine to 11 days.
“They are traveling for longer periods of time—some exploring the world for months on end, flexing their remote work perks, taking advantage of the freedom that comes with being in between jobs or seizing the gap year in between college and career life,” explains Armstrong. “We’ve analyzed 2022 preliminary booking patterns, which demonstrate 18- to 35-year-olds are heading to Greece, Italy, Egypt, and Costa Rica—which is up 375% compared to last year—and booking these trips back-to-back to really stretch their travel wings again.”
Luxury all-inclusives
This is one to watch for the long term. All-inclusive resorts have the reputation for being convenient and family friendly, but the amenities aren't always high-end. But pandemic travel changed all that as measures implemented to encourage social distancing as well as personal hygiene are becoming mainstays, like mobile payments or simply paying for everything in one go so as not to have to swap cards or touch point-of-sale checkpoints frequently.