一夜之間所有人都開始用NFT賣東西，藝術家也入坑了
Martine Paris
2021-04-04
舊金山的街頭藝人芬奇在今年迎來了突破。去年5月，他發起了“尋找蜂蜜罐小熊”活動（Honey Bear Hunt），城市里到處都是標志性的戴著面具的熊形象。這一想法有藝術的成分，也有游戲的成分。突然之間，他發現自己要往18個國家運20000頭熊。
與此同時，芬奇注意到WhIsBe、Matt Gondek、Greg Mike和lushux等街頭藝術家出售數字作品大賺了一筆。在線創作附帶了名叫NFT（非同質化代幣）的數字證書，該證書可以記錄所有權，證明專屬數字資產的真實性。其主要好處是，一旦記錄下某筆交易就永遠無法改變，從而解決了困擾藝術界數個世紀的贗品問題。代幣也能夠在交易所買賣交易，為作品增加感知價值。
到了3月，NFT市場已經相當火爆，藝術家貝普爾以6900萬美元高價出售了耗費5000天創作的數字圖像拼貼作品，超過了許多梵高、莫奈和畢加索畫作的價格。突然間，所有人都在用NFT賣東西。推特（Twitter）的首席執行官杰克·多爾西出售了自己發的第一條推文。音樂家格里姆斯出售視頻作品。籃球巨星勒布朗·詹姆斯用NFT賣出了一盤頂級投籃精選集。在閘門大開之后，一大幫創作者涌向熱鬧的社交音頻聊天應用程序Clubhouse，科技精英聚集在此分享宏大創意，比如如何利用熱潮變現。
這時，芬奇接到朋友喬西·康斯丁的電話，他通過自己的風投公司SignalFire向Clubhouse投了錢，也在平臺上主持了熱門節目。他準備邀請平臺上360萬粉絲跟Facebook的首席執行官馬克·扎克伯格、Spotify的首席執行官丹尼爾·埃克和Shopinify的首席執行官托比亞斯·盧特克開展難得的對話。他還認為芬奇可以考慮為三部曲創建NFT然后拍賣，將部分收益捐給慈善機構。
結果沒到25小時就籌到了7萬美元。
芬奇立刻上了癮，決定再試一次，周日為了逾越節慶典Value Culture慈善活動用NFT拍賣藝術品。這場由Clubhouse主辦的盛會當然也會在Buzzfeed美味的YouTube頻道上直播，馬克·安德森和本·霍洛維茨等硅谷重量級投資大佬也將出席。
為了保持節日傳統，芬奇創造了“數字afikomen”，也就是渲染的逾越節薄餅，薄餅分成兩半，其中一半藏起來讓觀眾尋找，另一半拍賣。“純粹是為了好玩。技術能夠做的事情太多，我們才剛開始觸及創造性玩法的皮毛。”
至于芬奇的藝術是不是因為NFT才升值10倍，他大聲表示否定：“我對自己的藝術價值信心十足，遠遠超過過度炒作的NFT。”他說。
由藝術家芬奇創作的芝加哥蜂蜜熊壁畫。圖片來源：Raymond Boyd/Getty Images
然而，芬奇也可以理解興趣因為技術而上漲。“有人問藝術品值多少錢時，我會告訴他們如果兩個有錢人想買就值很多錢。這其實沒有內在價值。人們收集只是因為想占有。”
至于數字媒介，芬奇解釋稱：“就像看不見、摸不著的股票一樣，有些東西的樂趣在于單純擁有。隨著時間的推移，我們會有更充分的展示機制，但現在很多人能夠在網頁鏈接里看到數字藝術就很高興。有些人甚至在墻上裝了屏幕，可以旋轉欣賞收藏的作品。”
有泡沫嗎？肯定有，芬奇說。“革命性技術和泡沫，兩樣并不互斥。”然后，他將NTF興起與潛在的下跌與導致亞馬遜（Amazon）和谷歌（Google）崛起的網絡泡沫進行了比較。“是同樣的情況。我看到有些受眾很窄、也沒有什么轉賣市場的藝術家同樣在利用NFT出售作品，售價還非常高。”芬奇說。“我認為這很難持續。其中的大多數會變得一文不值，不過這也會改變所有權處理方式和驗證真實的方式。”
芬奇真心相信這項技術，所以立刻補充說NFT確實能夠改善人們的生活。在眾多的益處當中，藝術家借此出售作品并獲得以前無法獲得的收入就是其中之一。“在此之前，數字藝術并沒有市場。”他說。如今，很多平臺在幫助藝術家的作品增值時會獲得一定比例的轉售收入。這個意義就很重大。（財富中文網）
譯者：梁宇
審校：夏林
舊金山的街頭藝人芬奇在今年迎來了突破。去年5月，他發起了“尋找蜂蜜罐小熊”活動（Honey Bear Hunt），城市里到處都是標志性的戴著面具的熊形象。這一想法有藝術的成分，也有游戲的成分。突然之間，他發現自己要往18個國家運20000頭熊。
與此同時，芬奇注意到WhIsBe、Matt Gondek、Greg Mike和lushux等街頭藝術家出售數字作品大賺了一筆。在線創作附帶了名叫NFT（非同質化代幣）的數字證書，該證書可以記錄所有權，證明專屬數字資產的真實性。其主要好處是，一旦記錄下某筆交易就永遠無法改變，從而解決了困擾藝術界數個世紀的贗品問題。代幣也能夠在交易所買賣交易，為作品增加感知價值。
到了3月，NFT市場已經相當火爆，藝術家貝普爾以6900萬美元高價出售了耗費5000天創作的數字圖像拼貼作品，超過了許多梵高、莫奈和畢加索畫作的價格。突然間，所有人都在用NFT賣東西。推特（Twitter）的首席執行官杰克·多爾西出售了自己發的第一條推文。音樂家格里姆斯出售視頻作品。籃球巨星勒布朗·詹姆斯用NFT賣出了一盤頂級投籃精選集。在閘門大開之后，一大幫創作者涌向熱鬧的社交音頻聊天應用程序Clubhouse，科技精英聚集在此分享宏大創意，比如如何利用熱潮變現。
這時，芬奇接到朋友喬西·康斯丁的電話，他通過自己的風投公司SignalFire向Clubhouse投了錢，也在平臺上主持了熱門節目。他準備邀請平臺上360萬粉絲跟Facebook的首席執行官馬克·扎克伯格、Spotify的首席執行官丹尼爾·埃克和Shopinify的首席執行官托比亞斯·盧特克開展難得的對話。他還認為芬奇可以考慮為三部曲創建NFT然后拍賣，將部分收益捐給慈善機構。
結果沒到25小時就籌到了7萬美元。
芬奇立刻上了癮，決定再試一次，周日為了逾越節慶典Value Culture慈善活動用NFT拍賣藝術品。這場由Clubhouse主辦的盛會當然也會在Buzzfeed美味的YouTube頻道上直播，馬克·安德森和本·霍洛維茨等硅谷重量級投資大佬也將出席。
為了保持節日傳統，芬奇創造了“數字afikomen”，也就是渲染的逾越節薄餅，薄餅分成兩半，其中一半藏起來讓觀眾尋找，另一半拍賣。“純粹是為了好玩。技術能夠做的事情太多，我們才剛開始觸及創造性玩法的皮毛。”
至于芬奇的藝術是不是因為NFT才升值10倍，他大聲表示否定：“我對自己的藝術價值信心十足，遠遠超過過度炒作的NFT。”他說。
然而，芬奇也可以理解興趣因為技術而上漲。“有人問藝術品值多少錢時，我會告訴他們如果兩個有錢人想買就值很多錢。這其實沒有內在價值。人們收集只是因為想占有。”
至于數字媒介，芬奇解釋稱：“就像看不見、摸不著的股票一樣，有些東西的樂趣在于單純擁有。隨著時間的推移，我們會有更充分的展示機制，但現在很多人能夠在網頁鏈接里看到數字藝術就很高興。有些人甚至在墻上裝了屏幕，可以旋轉欣賞收藏的作品。”
有泡沫嗎？肯定有，芬奇說。“革命性技術和泡沫，兩樣并不互斥。”然后，他將NTF興起與潛在的下跌與導致亞馬遜（Amazon）和谷歌（Google）崛起的網絡泡沫進行了比較。“是同樣的情況。我看到有些受眾很窄、也沒有什么轉賣市場的藝術家同樣在利用NFT出售作品，售價還非常高。”芬奇說。“我認為這很難持續。其中的大多數會變得一文不值，不過這也會改變所有權處理方式和驗證真實的方式。”
芬奇真心相信這項技術，所以立刻補充說NFT確實能夠改善人們的生活。在眾多的益處當中，藝術家借此出售作品并獲得以前無法獲得的收入就是其中之一。“在此之前，數字藝術并沒有市場。”他說。如今，很多平臺在幫助藝術家的作品增值時會獲得一定比例的轉售收入。這個意義就很重大。（財富中文網）
譯者：梁宇
審校：夏林
San Francisco street artist fnnch has had a breakout year. In May, he launched Honey Bear Hunt, which blanketed the city with images of his trademark bear wearing a mask. The idea—part art, part game—took off. Suddenly he found himself shipping 20,000 bears to more than 18 countries.
At the same time, fnnch (pronounced finch), noticed that other street artists like WhIsBe, Matt Gondek, Greg Mike and lushsux were raking in big bucks on the sale of their digital works. These online creations came with a digital certificate known as NFT, or non-fungible token, that records ownership and is meant to prove authenticity of unique digital assets. The main benefit is that once a sale is recorded, it can never be changed thus solving the problem of counterfeits that have plagued the art world for centuries. These tokens can also be bought, sold and traded on exchanges giving added perceived value to the works.
By March, the market for NFTs was on fire with the artist Beeple selling a collage of digital images he created over the course of 5,000 days for $69 million, more than for many Van Goghs, Monets, and Picassos. Suddenly everyone was selling everything with NFTs attached. Twitter CEO Jack Dorsey sold his first tweet. Musician Grimes sold a few pieces of video art. Basketball superstar LeBron James sold a highlight reel of his top shots — all as NFTs. With the floodgates open, a rush of creators raced onto the buzzy social audio chat service Clubhouse, where tech elites gather to share their big ideas like how to cash in on the craze.
That’s when fnnch got a call from his friend, Josh Constine, an investor in Clubhouse through his venture capital firm, SignalFire, and the host of a popular show on the platform. He was about to treat his 3.6 million Clubhouse followers to a rare conversation with Facebook CEO Mark Zuckerberg, Spotify CEO Daniel Ek, and Shopify CEO Tobias Lutke, and thought it could make for good times if fnnch created an NFT of the trio, then auctioned it off giving a portion of the proceeds to charity.
Within 25 hours, $70,000 was raised.
Bitten by the bug, fnnch decided to do it again, and is now auctioning an NFT artwork on Sunday for the charity Value Culture for a Passover celebration. The event, hosted on Clubhouse, of course, will be livestreamed on Buzzfeed’s Tasty YouTube channel with appearances by Silicon Valley heavyweight investors such as Marc Andreessen and Ben Horowitz.
In keeping with the tradition of the holiday, fnnch has created a “digital afikomen” which is a rendering of a matzoh that will be split in half with one part hidden for the audience to find and the other half auctioned off. “This is purely for fun. There is so much that can be done with the technology, we’ve only just begun to scratch the surface of all its creative uses,” he said.
But whether his art is worth 10 times as much because it’s an NFT, fnnch gave a resounding no. “I feel more confident in the value of my fine art than in this overhyped field of NFTs,” he said.
Yet, fnnch understands the heightened interest. “When people ask what is this art worth, I tell them that if two rich people want it, then it’s worth a lot. There is no intrinsic value. They collect it because they want it.”
Holding true with the digital medium, fnnch explained: “Like stock which you cannot physically experience, there is a pleasure in simply owning certain things. In the arc of time, we will have more adequate display mechanisms, but right now many are happy just having a link to a webpage that displays their digital art. Some have even mounted screens on their walls that rotate their collection.”
Is this a bubble? Definitely, fnnch said. “You can have both — revolutionary technology and a bubble. They’re not mutually exclusive.” He then compared the rise of NTFs, and their potential fall, to the dot-com bust that led to the ascent of Amazon and Google. “This is that same moment. I see NFTs being sold by artists that don’t have much of an audience or resale market, and they’re selling for extraordinary prices,” fnnch said. “I don’t think that will last. Most of these things will be completely worthless, but it’s also going to change the way ownership is handled and authenticity decided.”
A true believer in the technology, fnnch said in time, NFTs will improve lives. Among its many benefits he sees it as a way for artists to sell works and get compensated that didn’t previously exist. “Before this, there was no market for digital art,” he said. Now many of these platforms are building in a way for artists to get a percentage of resale as their works appreciate in value. That will make all the difference.
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