AMC影院將于8月20日重新開放，票價只要15美分
Jonathan Vanian
2020-08-14
全球最大院線AMC宣布將在8月20日重啟，開業當天觀眾只需支付15美分購買電影票。
這些廉價的電影票將在全美100余家影院出售，這也是公司1920年創立時的電影票價。受新冠疫情影響，AMC采取該策略來吸引顧客。
AMC劇院首席執行官亞當·阿隆說：“我們很高興再次向美國電影觀眾敞開大門，相信他們也在尋找機會離開他們的家，沖進魔力的電影世界?！?/p>
為防控新冠病毒傳播，今年3月，AMC與其他電影運營商都關閉了影院。AMC表示，疫情已經嚴重影響了公司的業務。美聯社此前報道稱，“我們不一定有足夠的能力持續經營下去?！?/p>
隨著解封措施逐漸放寬，AMC希望因為現實壓抑而沮喪的人們能像過去一樣重回劇院。預計三分之二的美國影院將不晚于9月3日開業，其余的經地方和州政府批準后將重新開放。
AMC承諾將會采取額外的清潔和消毒措施來防控疫情。
在AMC宣布重啟后，其股價于周四午盤上漲17%，至5.42美元。
與此同時，AMC的競爭對手Regal也計劃在8月21日重新開放其影院。（財富中文網）
編譯：于佳鑫
全球最大院線AMC宣布將在8月20日重啟，開業當天觀眾只需支付15美分購買電影票。
這些廉價的電影票將在全美100余家影院出售，這也是公司1920年創立時的電影票價。受新冠疫情影響，AMC采取該策略來吸引顧客。
AMC劇院首席執行官亞當·阿隆說：“我們很高興再次向美國電影觀眾敞開大門，相信他們也在尋找機會離開他們的家，沖進魔力的電影世界?！?/p>
為防控新冠病毒傳播，今年3月，AMC與其他電影運營商都關閉了影院。AMC表示，疫情已經嚴重影響了公司的業務。美聯社此前報道稱，“我們不一定有足夠的能力持續經營下去?！?/p>
隨著解封措施逐漸放寬，AMC希望因為現實壓抑而沮喪的人們能像過去一樣重回劇院。預計三分之二的美國影院將不晚于9月3日開業，其余的經地方和州政府批準后將重新開放。
AMC承諾將會采取額外的清潔和消毒措施來防控疫情。
在AMC宣布重啟后，其股價于周四午盤上漲17%，至5.42美元。
與此同時，AMC的競爭對手Regal也計劃在8月21日重新開放其影院。（財富中文網）
編譯：于佳鑫
Moviegoers will have to pay only 15￠ for tickets at AMC cinemas on Aug. 20, when the chain starts to reopen amid the coronavirus outbreak.
The cheap tickets will be available at more than 100 theaters across the U.S. The deal, a throwback to the price the company charged when it was founded in 1920, is intended to lure customers who may be worried about venturing into a theater because of the risk of contracting COVID-19.
“We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies,” AMC Entertainment CEO Adam Aron said.
AMC and other cinema operators closed their theaters in March when COVID-19 was starting to rapidly spread in the U.S. In June, AMC said in a regulatory filing that the pandemic had taken a serious toll on its business, and that “substantial doubt exists about our ability to continue as a going concern for a reasonable period of time,” the Associated Press reported.
But as the nation slowly reopens, AMC hopes people who are frustrated from the tedium of the current reality will head back to the theater like old times. It expects to have two-thirds of its 600 U.S. theaters opened by Sept. 3., with the remainder opening after getting clearance from local and state officials.
AMC promised to give its theaters extra cleaning and sanitizing because of COVID-19.
AMC Entertainment’s shares were up 17% to $5.42 in midday trading on Thursday following its announcement about reopening.
AMC rival Regal plans to reopen its U.S. facilities on Aug. 21.
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