Facebook正式推出“克隆版TikTok”
By Danielle Abril
2020-08-06
受特朗普要求關(guān)閉TikTok在美業(yè)務(wù)的威脅，TikTok正在緊鑼密鼓地尋找其美國(guó)業(yè)務(wù)的買家。與此同時(shí)，F(xiàn)acebook正推出與競(jìng)爭(zhēng)對(duì)手TikTok類似的服務(wù)。
Facebook旗下Instagram 周三在美國(guó)和其他50多個(gè)國(guó)家推出一款新的短視頻服務(wù)產(chǎn)品Reels，該服務(wù)允許用戶分享15秒的視頻片段，某些情況下這些片段還會(huì)在24小時(shí)后消失。
另一邊，擁有大量國(guó)際粉絲的TikTok正在試圖挽救其美國(guó)業(yè)務(wù)。特朗普表示，除非達(dá)成出售在美業(yè)務(wù)的協(xié)議，否則TikTok將在9月15日之前關(guān)閉其在美國(guó)的業(yè)務(wù)。
微軟此前表示，該公司正在展開談判以收購(gòu)TikTok美國(guó)業(yè)務(wù)。不過(guò)，目前還不清楚最終是否能達(dá)成價(jià)值500億美元的協(xié)議。此外，其他公司也可能試圖收購(gòu)TikTok的部分業(yè)務(wù)。
目前Facebook對(duì)TikTok的收購(gòu)保持沉默。由于反壟斷監(jiān)管機(jī)構(gòu)的嚴(yán)格審查，F(xiàn)acebook不太可能成為買家。
Instagram表示，它是根據(jù)用戶需求而創(chuàng)建的TikTok克隆版。在正式推出Reels之前，Instagram一直投入資金以招募有影響力的用戶，這些用戶很多來(lái)自TikTok。
不過(guò)，Instagram推出的Reels與TikTok還是稍有不同。Instagram表示，人們可以直接在Instagram上給朋友發(fā)送視頻，還可以使用Instagram特有的編輯工具。
Instagram還指出，它的Explore頁(yè)面可以幫助用戶發(fā)現(xiàn)他們可能想要關(guān)注的賬號(hào)，讓用戶更廣泛地傳播視頻，并迅速獲得新的粉絲。
總體來(lái)說(shuō)，Reels與TikTok非常相似。通過(guò)Reels，用戶可以錄制一條同樣長(zhǎng)達(dá)15秒的視頻，并為其添加音樂(lè)以及一系列濾鏡和效果。
據(jù)悉，過(guò)去的兩年里，Reels在巴西進(jìn)行了測(cè)試，其后在法國(guó)、德國(guó)和印度上線。
TikTok迅速崛起的一部分原因是其被青少年廣泛接受，所以Facebook在打造Reels時(shí)試圖利用Instagram的年輕用戶群。
盡管與去年?duì)I收707億美元的Facebook相比，TikTok的營(yíng)收較少，但是TikTok仍在快速增長(zhǎng)。根據(jù)移動(dòng)應(yīng)用數(shù)據(jù)分析公司Sensor Tower發(fā)布的數(shù)據(jù)，TikTok在今年上半年的下載量同比增長(zhǎng)132%，達(dá)到近4900萬(wàn)次，而Instagram的下載量?jī)H增長(zhǎng)9%，達(dá)到2320萬(wàn)次。（財(cái)富中文網(wǎng)）
編譯：于佳鑫
受特朗普要求關(guān)閉TikTok在美業(yè)務(wù)的威脅，TikTok正在緊鑼密鼓地尋找其美國(guó)業(yè)務(wù)的買家。與此同時(shí)，F(xiàn)acebook正推出與競(jìng)爭(zhēng)對(duì)手TikTok類似的服務(wù)。
Facebook旗下Instagram 周三在美國(guó)和其他50多個(gè)國(guó)家推出一款新的短視頻服務(wù)產(chǎn)品Reels，該服務(wù)允許用戶分享15秒的視頻片段，某些情況下這些片段還會(huì)在24小時(shí)后消失。
另一邊，擁有大量國(guó)際粉絲的TikTok正在試圖挽救其美國(guó)業(yè)務(wù)。特朗普表示，除非達(dá)成出售在美業(yè)務(wù)的協(xié)議，否則TikTok將在9月15日之前關(guān)閉其在美國(guó)的業(yè)務(wù)。
微軟此前表示，該公司正在展開談判以收購(gòu)TikTok美國(guó)業(yè)務(wù)。不過(guò)，目前還不清楚最終是否能達(dá)成價(jià)值500億美元的協(xié)議。此外，其他公司也可能試圖收購(gòu)TikTok的部分業(yè)務(wù)。
目前Facebook對(duì)TikTok的收購(gòu)保持沉默。由于反壟斷監(jiān)管機(jī)構(gòu)的嚴(yán)格審查，F(xiàn)acebook不太可能成為買家。
Instagram表示，它是根據(jù)用戶需求而創(chuàng)建的TikTok克隆版。在正式推出Reels之前，Instagram一直投入資金以招募有影響力的用戶，這些用戶很多來(lái)自TikTok。
不過(guò)，Instagram推出的Reels與TikTok還是稍有不同。Instagram表示，人們可以直接在Instagram上給朋友發(fā)送視頻，還可以使用Instagram特有的編輯工具。
Instagram還指出，它的Explore頁(yè)面可以幫助用戶發(fā)現(xiàn)他們可能想要關(guān)注的賬號(hào)，讓用戶更廣泛地傳播視頻，并迅速獲得新的粉絲。
總體來(lái)說(shuō)，Reels與TikTok非常相似。通過(guò)Reels，用戶可以錄制一條同樣長(zhǎng)達(dá)15秒的視頻，并為其添加音樂(lè)以及一系列濾鏡和效果。
據(jù)悉，過(guò)去的兩年里，Reels在巴西進(jìn)行了測(cè)試，其后在法國(guó)、德國(guó)和印度上線。
TikTok迅速崛起的一部分原因是其被青少年廣泛接受，所以Facebook在打造Reels時(shí)試圖利用Instagram的年輕用戶群。
盡管與去年?duì)I收707億美元的Facebook相比，TikTok的營(yíng)收較少，但是TikTok仍在快速增長(zhǎng)。根據(jù)移動(dòng)應(yīng)用數(shù)據(jù)分析公司Sensor Tower發(fā)布的數(shù)據(jù)，TikTok在今年上半年的下載量同比增長(zhǎng)132%，達(dá)到近4900萬(wàn)次，而Instagram的下載量?jī)H增長(zhǎng)9%，達(dá)到2320萬(wàn)次。（財(cái)富中文網(wǎng)）
編譯：于佳鑫
As video app TikTok scrambles to find a buyer for its U.S. business amid threats by President Trump to shut it down, Facebook is rolling out a copycat.
Facebook-owned Instagram on Wednesday debuted its TikTok rival, Reels, in the U.S. and nearly 50 other countries. The service lets users share 15-second clips, which, in some cases, disappear after 24 hours.
The new app comes as TikTok, which has a huge international following, tries to salvage its U.S. business. Trump threatened to shut down the app in the U.S. if ByteDance, TikTok's Chinese owner, failed to sell it by Sept. 15.
Microsoft is negotiating to buy the service, but it’s unclear if an agreement, estimated to be worth $50 billion, will be reached by the deadline. Other companies may also be trying to acquire parts of TikTok's business.
Facebook, meanwhile, has stayed relatively quiet about TikTok’s sale. Because of intense scrutiny from antitrust regulators, Facebook is an unlikely buyer.
Instagram said it created its TikTok clone in response to user demand for the feature. In prelude to the official launch, Instagram has been recruiting influencers, many reportedly from TikTok, to join Reels by offering to pay them enough to cover the cost of producing new videos.
Still, Instagram is pitching Reels as slightly different from TikTok. It said creators would be able to tap their existing Instagram followers and that they would be able to use editing tools like one that lets creators align objects in previous clips to create a smooth transition for viewers into the next clip.
Instagram also says its Explore tab, which helps users discover other accounts they may want to follow, lets users more broadly distribute their videos and quickly gain new followers.
But in general, Reels is very similar to TikTok, offering the same 15-second limit for videos, a music library to incorporate into clips, and the ability to upload original audio.
Over the past two years, the service has been tested in Brazil. And more recently that pilot expanded to France, Germany, and India. Instagram has not said how many people used the feature during those tests.
In creating Reels within Instagram, Facebook is likely trying to tap Instagram's younger user demographic. TikTok’s rapid rise was partly due to its acceptance with teens, who initially joined to create and share short dance videos.
Although TikTok is still relatively small compared to Facebook, which generated $70.7 billion in revenue last year, TikTok continues to grow rapidly. In the first half of the year, the number of TikTok downloads jumped 132% year-over-year to nearly 49 million, according to mobile app analytics firm Sensor Tower, versus just a 9% gain for Instagram, to 23.2 million downloads.
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