Facebook上充斥著各種關(guān)于新冠病毒的錯(cuò)誤療法,或聲稱該病毒是一場(chǎng)騙局的言論,為此,F(xiàn)acebook承諾,將采取更多措施來打擊相關(guān)的誤導(dǎo)性信息。
Facebook的首席執(zhí)行官馬克·扎克伯格周三表示,公司將在Facebook新聞中增設(shè)一個(gè)新板塊,專門提供來自可靠渠道的新冠病毒相關(guān)信息。該公司還表示,將加強(qiáng)對(duì)虛假信息的監(jiān)控。他承諾,F(xiàn)acebook不會(huì)在未經(jīng)許可的情況下將用戶的個(gè)人數(shù)據(jù)分享給政府,對(duì)于很多用戶來說,這涉及到極敏感的隱私問題。
“很顯然,現(xiàn)在是個(gè)非常困難、壓力重重的時(shí)期。我們希望確保自身能盡一切努力去協(xié)助公共衛(wèi)生應(yīng)對(duì)措施,”扎克伯格在周三接受記者的電話采訪時(shí)說。
最近幾周,F(xiàn)acebook由于其網(wǎng)站上出現(xiàn)關(guān)于疫情的誤導(dǎo)性信息而受到外界的嚴(yán)厲批評(píng)。這些帖子破壞了政府和衛(wèi)生官員向公眾提供健康危機(jī)信息的努力,比如,告誡公眾應(yīng)采取何種預(yù)防措施。
以下是扎克伯格在周三的電話采訪中談到的一些要點(diǎn):
引導(dǎo)所有用戶獲取可信的信息
Facebook計(jì)劃推出一個(gè)新的冠狀病毒信息板塊,旨在讓人們獲取權(quán)威信息。該板塊將設(shè)在Facebook和Instagram用戶新聞界面的頂部,其內(nèi)容包括可靠的健康信息,學(xué)者和健康專家制做的視頻材料,以及來自名人和政客的、鼓勵(lì)人們采取行動(dòng)防止病毒蔓延的呼吁。預(yù)計(jì),該板塊將于未來24小時(shí)內(nèi)開始服務(wù)美國(guó)、意大利、德國(guó)、西班牙和法國(guó)的用戶,并隨后擴(kuò)展至更多國(guó)家的用戶。
扎克伯格表示:“人們未必對(duì)這些信息一無所知,但我們要讓人們相信,這些非常重要,并且要讓他們知道該如何去做。”
對(duì)部分帖子加強(qiáng)內(nèi)容審核
扎克伯格說,F(xiàn)acebook將加強(qiáng)與新冠病毒有關(guān)的錯(cuò)誤信息的審核,并刪除可能造成“現(xiàn)實(shí)危害”的內(nèi)容。例如,有個(gè)惡作劇帖子曾暗示說,感染了新冠病毒的人可以喝漂白劑治愈,這種說法可能導(dǎo)致人們中毒。
Facebook的大部分雇員,包括外包員工,最近都會(huì)在家辦公。因此,刪除誤導(dǎo)性信息的內(nèi)容監(jiān)管工作效率可能會(huì)降低。
扎克伯格表示,為了進(jìn)一步加強(qiáng)對(duì)自殺、自殘、剝削兒童和恐怖主義等特定內(nèi)容的監(jiān)管,F(xiàn)acebook正在著手將這部分原本由外包員工負(fù)責(zé)的工作轉(zhuǎn)交給全職雇員。
對(duì)于一些“不那么極端”的類別,監(jiān)管力度可能會(huì)較平時(shí)略有減弱。他沒有特別列舉出這些類別,但其中有可能包括騷擾或成人裸體內(nèi)容。
扎克伯格在談到內(nèi)容審核時(shí)說:“可以調(diào)配的總?cè)肆ι倭恕娜謥砜矗捎谖覀儼炎⒁饬D(zhuǎn)向了自殺和自殘內(nèi)容,因此對(duì)其他類別的關(guān)注就會(huì)比先前少。”
保護(hù)用戶隱私
扎克伯格表示,F(xiàn)acebook不會(huì)與聯(lián)邦政府合作,不會(huì)為了幫助對(duì)抗新冠病毒傳播而向其提供用戶位置信息。這番話與最近的媒體報(bào)道不一致。媒體報(bào)道稱,F(xiàn)acebook和其他公司正在討論同政府合作,向其提供個(gè)人信息以追蹤疫情的蔓延。
扎克伯格稱,媒體的報(bào)道“在很大程度上是夸大其詞的”。公司的確提供了可以顯示人群流動(dòng)情況的疾病防控地圖,但該地圖乃是基于官方統(tǒng)計(jì)數(shù)據(jù)等可以公開獲得的數(shù)據(jù)。Facebook的健康合作伙伴也可以獲得基于匿名Facebook用戶信息生成的一些特定地圖。但至于個(gè)人數(shù)據(jù),扎克伯格表示,“我們沒聽說美國(guó)或其他國(guó)家的政府提出任何有關(guān)獲取此類數(shù)據(jù)的要求。”(財(cái)富中文網(wǎng))
譯者:胡萌琦
Facebook上充斥著各種關(guān)于新冠病毒的錯(cuò)誤療法,或聲稱該病毒是一場(chǎng)騙局的言論,為此,F(xiàn)acebook承諾,將采取更多措施來打擊相關(guān)的誤導(dǎo)性信息。
Facebook的首席執(zhí)行官馬克·扎克伯格周三表示,公司將在Facebook新聞中增設(shè)一個(gè)新板塊,專門提供來自可靠渠道的新冠病毒相關(guān)信息。該公司還表示,將加強(qiáng)對(duì)虛假信息的監(jiān)控。他承諾,F(xiàn)acebook不會(huì)在未經(jīng)許可的情況下將用戶的個(gè)人數(shù)據(jù)分享給政府,對(duì)于很多用戶來說,這涉及到極敏感的隱私問題。
“很顯然,現(xiàn)在是個(gè)非常困難、壓力重重的時(shí)期。我們希望確保自身能盡一切努力去協(xié)助公共衛(wèi)生應(yīng)對(duì)措施,”扎克伯格在周三接受記者的電話采訪時(shí)說。
最近幾周,F(xiàn)acebook由于其網(wǎng)站上出現(xiàn)關(guān)于疫情的誤導(dǎo)性信息而受到外界的嚴(yán)厲批評(píng)。這些帖子破壞了政府和衛(wèi)生官員向公眾提供健康危機(jī)信息的努力,比如,告誡公眾應(yīng)采取何種預(yù)防措施。
以下是扎克伯格在周三的電話采訪中談到的一些要點(diǎn):
引導(dǎo)所有用戶獲取可信的信息
Facebook計(jì)劃推出一個(gè)新的冠狀病毒信息板塊,旨在讓人們獲取權(quán)威信息。該板塊將設(shè)在Facebook和Instagram用戶新聞界面的頂部,其內(nèi)容包括可靠的健康信息,學(xué)者和健康專家制做的視頻材料,以及來自名人和政客的、鼓勵(lì)人們采取行動(dòng)防止病毒蔓延的呼吁。預(yù)計(jì),該板塊將于未來24小時(shí)內(nèi)開始服務(wù)美國(guó)、意大利、德國(guó)、西班牙和法國(guó)的用戶,并隨后擴(kuò)展至更多國(guó)家的用戶。
扎克伯格表示:“人們未必對(duì)這些信息一無所知,但我們要讓人們相信,這些非常重要,并且要讓他們知道該如何去做。”
對(duì)部分帖子加強(qiáng)內(nèi)容審核
扎克伯格說,F(xiàn)acebook將加強(qiáng)與新冠病毒有關(guān)的錯(cuò)誤信息的審核,并刪除可能造成“現(xiàn)實(shí)危害”的內(nèi)容。例如,有個(gè)惡作劇帖子曾暗示說,感染了新冠病毒的人可以喝漂白劑治愈,這種說法可能導(dǎo)致人們中毒。
Facebook的大部分雇員,包括外包員工,最近都會(huì)在家辦公。因此,刪除誤導(dǎo)性信息的內(nèi)容監(jiān)管工作效率可能會(huì)降低。
扎克伯格表示,為了進(jìn)一步加強(qiáng)對(duì)自殺、自殘、剝削兒童和恐怖主義等特定內(nèi)容的監(jiān)管,F(xiàn)acebook正在著手將這部分原本由外包員工負(fù)責(zé)的工作轉(zhuǎn)交給全職雇員。
對(duì)于一些“不那么極端”的類別,監(jiān)管力度可能會(huì)較平時(shí)略有減弱。他沒有特別列舉出這些類別,但其中有可能包括騷擾或成人裸體內(nèi)容。
扎克伯格在談到內(nèi)容審核時(shí)說:“可以調(diào)配的總?cè)肆ι倭恕娜謥砜矗捎谖覀儼炎⒁饬D(zhuǎn)向了自殺和自殘內(nèi)容,因此對(duì)其他類別的關(guān)注就會(huì)比先前少。”
保護(hù)用戶隱私
扎克伯格表示,F(xiàn)acebook不會(huì)與聯(lián)邦政府合作,不會(huì)為了幫助對(duì)抗新冠病毒傳播而向其提供用戶位置信息。這番話與最近的媒體報(bào)道不一致。媒體報(bào)道稱,F(xiàn)acebook和其他公司正在討論同政府合作,向其提供個(gè)人信息以追蹤疫情的蔓延。
扎克伯格稱,媒體的報(bào)道“在很大程度上是夸大其詞的”。公司的確提供了可以顯示人群流動(dòng)情況的疾病防控地圖,但該地圖乃是基于官方統(tǒng)計(jì)數(shù)據(jù)等可以公開獲得的數(shù)據(jù)。Facebook的健康合作伙伴也可以獲得基于匿名Facebook用戶信息生成的一些特定地圖。但至于個(gè)人數(shù)據(jù),扎克伯格表示,“我們沒聽說美國(guó)或其他國(guó)家的政府提出任何有關(guān)獲取此類數(shù)據(jù)的要求。”(財(cái)富中文網(wǎng))
譯者:胡萌琦
Facebook promised to do more to combat misleading information on its service about the coronavirus outbreak amid a deluge of false cures and claims that the virus is a hoax.
Facebook CEO Mark Zuckerberg said on Wednesday that the company would roll out a new section on the Facebook news feed providing coronavirus information from trusted sources. The company also said it will better police posts with misinformation about the virus. He also pledged that Facebook wouldn’t share users’ personal data with the government without permission, a big privacy concern for many users.
“It’s clearly a very difficult and stressful time for people,” Zuckerberg said during a call with reporters on Wednesday. “We want to make sure we’re doing what we can to help the public health response.”
In recent weeks, Facebook has faced intense criticism for allowing on its service misleading posts about the epidemic. The posts have undermined efforts by the government and health officials to provide information to the public about the health crisis, such as precautions they should take.
Here are some highlights from Zuckerberg’s call on Wednesday:
Guiding all users to trusted information
Facebook plans to introduce a new coronavirus information center aimed at giving people access to authoritative information. The center will appear at the top of Facebook and Instagram users’ news feeds and will include trusted health information, visual materials from academics and health experts, and content from celebrities and politicians that encourage behaviors to prevent the spread of the virus. It is expected to debut in the U.S., Italy, Germany, Spain, and France in the next 24 hours and then to more countries soon.
“It’s not necessarily that people haven’t heard the message,” Zuckerberg said. “People need to be convinced it’s important for them and know how to do it.”
Bolstering content moderation—on some posts
Facebook will better police misinformation about the coronavirus and will remove content that could cause “imminent harm,” Zuckerberg said. For example, one hoax suggested that people who caught the coronavirus could be cured by drinking bleach—advice that could lead to people poisoning themselves.
Most Facebook employees, including contractors, are working from home in recent days. As a result, Facebook said it expects content moderators to be less effective at removing misleading information.
To help bolster the policing of certain content, including such subjects as suicide, self-injury, child exploitation, and terrorism, Facebook is shifting the responsibility of those categories from contractors to its full-time employees, Zuckerberg said.
But categories that are “l(fā)ess extreme” may get less attention than usual, Zuckerberg said. While he didn’t specifically list any such categories, they could include harassment or adult nudity, for example.
“The overall force will be less on the human side,” Zuckerberg said about content moderation. “It will be compounded that we’re shifting focus to suicide and self-harm so other categories will get less focus than before.”
Protecting users’ privacy
Zuckerberg said that Facebook won’t work with the federal government to provide location information about its users to help combat the spread of the coronavirus. The message contradicts recent media reports that said the company and others were talking about working with the government to provide personal information to track the spread of the outbreak.
Zuckerberg called the media reports “l(fā)argely overstated.” The company does provide disease prevention maps, which show where people are moving based on publicly available data like Census numbers. A group of Facebook’s health partners also get access to more specific maps that provide anonymized Facebook user data. But with regard to personal data, “We’re not aware of any convos or asks from the U.S. or governments asking for that data,” Zuckerberg said.