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麥當勞(McDonald's)
最受贊賞公司前50名排名:第10位食品服務行業排名:1(之前排名:1)總體得分:7.97為何受贊賞?快餐業出現了持續衰退,但麥當勞(McDonald's)為何仍是一個深受贊賞和認可的品牌?首先,麥當勞的菜單上推出了一些新品,如沙拉[內有紐曼食品公司(Newman )的低脂沙拉醬]、雞肉卷、燕麥片和...
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McDonald's wins with global palates
The American institution is doing well in a recession. Its trick: wooing consumers abroad by targeting local tastes and marketing like mad.By Blake El...
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Three challenges to McDonald's growth
McDonald's has long been the darling of Wall Street, posting increases in same-store sales for 30 consecutive quarters since early 2003. Even during t...
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The brilliant lessons from McDonald's recall
In Shrek Forever After, America's favorite green ogre gives up a day to get one, and then regrets his choice. Perhaps McDonald's -- now facing a $15 m...
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財富箴言:今日發聲——S.D施布拉
The primary role of a leader is to inspire hope. Leaders have a responsibility to raise the aspirations of their people and enable them to realize th...
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財富箴言:今日發聲——S.D施布拉
Business leaders need to have the courage to tell the truth and the humility to say ‘sorry’ when needed.——S.D施布拉(S.D Shibulal,印孚瑟斯技術公司CEO) ...
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The Lobby: Intel's R&D tax push
Name any major U.S. company, and chances are good it runs an office in Washington. They're all here to lobby, yes, but more specifically, they're watc...
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Why 3-D is already dying
FORTUNE -- Back in the day, the knock on Hollywood was that it produced too many two-dimensional characters. Now moviegoers are beginning to grumble a...
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9 muscle cars we'd miss
As Detroit downsizes with a mandate to make greener cars, Motown's hot rods may not be around much longer. A fond tribute to an endangered species.By ...
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時裝走向3D
作者:Jon Fortt光是逛商場瀏覽那些漂亮的秋季時裝你是不會明白時裝業的艱辛的。 比如說, 一件襯衫,一般需要設計師修改三次才能最終成為出現在貨架上的成品,而那些不滿意的樣品通常都被直接丟進了垃圾桶。時裝業資深人士Shenlei Winkler曾經做過估算,幾年前在為沃爾瑪(Wal-Mart)設...
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