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Halo effect: Xbox success puts a glow on Microsoft's killer quarter
The company's blowout quarter came from nearly every division, but taking over the top spot in the video game world was its most surprising statement....
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'Consumer fatigue' vs. the 'halo effect'
Although they disagree, as usual, about the details, the message from Gartner and IDC's quarterly PC market share reports Wednesday was the same: Appl...
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Surprise! Microsoft's Xbox 360 Kinect impresses
When Microsoft announced plans for a motion-based controller 13 months ago, many gamers -- myself, included -- rolled their collective eyes. Sure, it ...
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The trouble with Nokia’s iPhone killer
No. 1 handset maker unveils (sorta) its iTunes and App Store killer to little fanfare.By Anu PartanenFinally, it is here! Nokia’s Ovi store, the cellp...
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The Napoleon Effect
Sometimes the most powerful products come in underwhelming packages.By David DeRemerPull Quote: “We don’t have to invent something earth shattering to...
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'Halo Reach': The year's biggest game reviewed
Is the year's most-anticipated title also a fitting swan song for the Microsoft franchise?Nine years. That's how long ago the first Halo hit Xbox and ...
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游戲主機大戰：微軟Xbox One必勝的五個理由
權力之爭自2001年發布首款Xbox設備以來，微軟（Microsoft，《財富》500強（Fortune 500））一直在為爭奪游戲玩家而與索尼（Sony）和任天堂（Nintendo）展開激烈競爭。2005年，Xbox 360的發布使這家以軟件起家的游戲主機制造商從不被市場看好變成如今的主要市場參與...
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Microsoft's new brain
來源：2006年4月號《財富》雜志作者：David KirkpatrickBrutal competition. A stock going nowhere. Microsoft is in crisis, so Bill Gates has unleashed his new hire, soft...
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微軟Xbox進軍互動美劇
南希?特勒姆知道所有的秘密。特勒姆是微軟（Microsoft）Xbox娛樂工作室總裁，這個部門負責為Xbox游戲機制作原創內容。流媒體內容供應商Netflix推出了原創電視劇《紙牌屋》，YouTube也有大量節目頻道，微軟現在打算仿效它們，向Xbox用戶推出獨家電視劇。而這一切都由特勒姆操刀。微軟首...
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Putting lipstick on Microsoft’s pigs
By Philip Elmer-DeWittAt the end of a long report on the Apple Stores — and the corner he believes they have turned — Needham analyst Charles Wolf tur...
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