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McDonald's wins with global palates
財富中文網 2009-07-14 06:05The American institution is doing well in a recession. Its trick: wooing consumers abroad by targeting local tastes and marketing like mad.By Blake El...
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麥當勞（McDonald's）
Daniel Roberts 2011-03-22 07:23最受贊賞公司前50名排名：第10位食品服務行業排名：1（之前排名：1）總體得分：7.97為何受贊賞？快餐業出現了持續衰退，但麥當勞（McDonald's）為何仍是一個深受贊賞和認可的品牌？首先，麥當勞的菜單上推出了一些新品，如沙拉[內有紐曼食品公司（Newman ）的低脂沙拉醬]、雞肉卷、燕麥片和...
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Three challenges to McDonald's growth
Nin-Hai Tseng 2011-01-26 09:44McDonald's has long been the darling of Wall Street, posting increases in same-store sales for 30 consecutive quarters since early 2003. Even during t...
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The brilliant lessons from McDonald's recall
Kit R. Roane 2010-06-10 03:00In Shrek Forever After, America's favorite green ogre gives up a day to get one, and then regrets his choice. Perhaps McDonald's -- now facing a $15 m...
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Global Forum: China's new power
Bill Powell 2010-06-29 12:02This is supposed to be the Fortune/TIME/CNN "Global Forum," but some of the delegates could be forgiven if they come to believe it's really the "China...
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A new global challenge for Xerox’s Mulcahy
Anne M. Mulcahy 2010-01-23 01:33You wouldn’t think that Anne Mulcahy has time to trek to Central America–yes, Haiti is on her calendar, but this year she has already flown south to h...
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Distract yourself: the key to big wins?
Patricia Sellers 2010-02-04 12:50By Patricia Sellers“I get up for the big ones,” Serena Williams said after her Australian Open win.She and Roger Federer, the men’s champ, grabbed the...
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How to be a better global manager
財富中文網 2009-07-13 05:56Success in foreign markets demands that you understand differences between cultures. A new book tells how.By Anne FisherIn 1997, with $100 billion in ...
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Going global with emerging markets
財富中文網 2009-07-18 01:11With their high prospects for growth, some analysts see international stocks leading a global rebound.By Beth KowittThe numbers are in, confirming wha...
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The Fortune Global Forum Visionaries
JP Mangalindan, Benjamin Snyder, and Mary Jo A. Pham 2010-06-24 01:09Victor and William FungIndustry: Consumer Goods Title: Chairman and CEO, respectively Organization: Li & Fung GroupDubbed the last "Great Chinese Dyn...
