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Apple’s curious PR problem
財富中文網 2009-08-10 11:42By Philip Elmer-DeWittThe tech press is buzzing this week with the news that a senior Apple (AAPL) vice president took the time to e-mail a blogger.Th...
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Did Apple solve its PR problem?
Philip Elmer-DeWitt 2010-07-21 02:57The key takeaways from Steve Jobs' "death grip" press conferenceThree weeks and a day after Apple (AAPL) launched the iPhone 4, Steve Jobs took the st...
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Apple's little netbook problem
財富中文網 2009-05-05 11:54By Philip Elmer-DeWittPressure is mounting on Apple (AAPL) to do something about the netbook problem.IDC reported Friday that worldwide shipments of t...
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Apple's PR offensive against Google
Philip Elmer-DeWitt 2010-01-06 07:32In the walk-up to the Google phone, Cupertino is suddenly brimming with newsby Philip Elmer-DeWittIt was a classic piece of public relations counter p...
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Apple PR: Steve Jobs iPhone 4 "conversation" is a fake
Philip Elmer-DeWitt 2010-07-07 01:57An e-mail exchange being attributed to Steve Jobs is a fake, and was not written by him, according to Apple (AAPL) public relations.The conversation w...
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BlackBerry's corporate problem
Michael V. Copeland 2010-04-08 11:09BlackBerry's rise was tied to its ability to play well with big companies. Will that also cause its fall?Since missing on its fiscal fourth quarter ea...
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A harsh light on Apple's supply chain
Philip Elmer-DeWitt 2011-02-11 02:22Mike Daisey's "The Agony and the Ecstasy of Steve Jobs" is a cry for labor reform in ChinaPhoto courtesy of Cult of MacIt's not going to be as easy as...
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Microsoft’s $2 billion online problem
財富中文網 2009-08-01 01:17By Adam LashinskyEven with Yahoo deal Microsoft will continue to struggle — and lose money — online.The anti-climatic deal of the year is now out. Lon...
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The Problem with Palm's Pre
財富中文網 2009-06-17 05:12The handset rocks, but the wireless industry isn't so hot on adopting another mobile operating system.By Stephanie N. MehtaBy almost all measures the ...
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The Apple of Nokia's Eye
Jessi Hempel 2009-10-27 06:43Posted by Jessi Hempel, writerThe trouble with being number one in any industry is that you have nowhere to move but down. Few companies know this bet...
