那些年大牌公司打響的聲譽保衛戰
????沃爾瑪 ????? 危機:孟加拉國工廠火災 ????? 時間:2012年 ????2012年,孟加拉國一家服裝廠發生火災并倒塌,超過1000人遇難,其中大多數都是工人。這起可怕的事故成為整個孟加拉國紡織廠工作條件惡劣的象征,也把沃爾瑪(Wal-Mart,《財富》500強)受到了牽連。原因是,人們發現失火工廠是在為這家全球最大的零售企業生產服裝。同時將服裝生產外包于此的還有Gap公司(《財富》美國500強)、H&M以及Zara的母公司Inditex。許多歐洲零售商都在推廣具有約束力而且可強制執行的安全協議,但沃爾瑪拒絕簽署這樣的協議。相反,它的對策是推出自行為孟加拉國服裝工廠制定的安全計劃。然而,由于在強制性和標準方面含糊不清,這項計劃受到了批評。 |
????Wal-Mart ????? Crisis: Bangladesh factory fire ????? Year: 2012 ????A Bangladesh garment factory caught on fire in 2012, killing more than 1,000 people -- mostly workers -- when it collapsed. The horrendous event became a symbol for terrible work conditions throughout the country's textile factories. Wal-Mart (WMT, Fortune 500) was implicated in the disaster when it was discovered that the world's largest retailer sourced clothing from the factory along with some of its peers such as Gap (GPS,Fortune 500), H&M and Zara-parent Inditex. Wal-Mart declined to sign a binding and enforceable safety accord pushed forward by many European retailers. Instead, the company responded by announcing its own safety plan for Bangladesh garment factories that was criticized for its ambiguity surrounding enforceability and standards. |