那些年大牌公司打響的聲譽(yù)保衛(wèi)戰(zhàn)
????耐克 ????? 危機(jī):血汗工廠引發(fā)抗議 ????? 時(shí)間:20世紀(jì)90年代 ????1992年,《哈珀斯》(Harper's)雜志在一篇文章中著重指出,耐克(Nike,《財(cái)富》500強(qiáng))給予印尼工人的報(bào)酬低于最低工資標(biāo)準(zhǔn),結(jié)果使讓針對(duì)耐克海外工作條件的抗議活動(dòng)進(jìn)一步升級(jí)??棺h者甚至出現(xiàn)在當(dāng)年舉行的巴塞羅那奧運(yùn)會(huì)上,給耐克扣上了剝削工人的帽子。最初,耐克對(duì)這樣的批評(píng)持排斥態(tài)度。直到1998年,這家公司才開(kāi)始正視這個(gè)問(wèn)題。時(shí)任耐克首席執(zhí)行官的菲爾?奈特在講話中表示:“耐克的產(chǎn)品已經(jīng)成了奴隸式工資、強(qiáng)迫加班和肆意虐待工人的代名詞。”奈特同時(shí)宣布,耐克公司將在全球范圍內(nèi)提高最低用工年齡。今天,耐克海外業(yè)務(wù)在工作條件方面繼續(xù)保持透明。它還經(jīng)常發(fā)布報(bào)告,說(shuō)明自己在改善員工生活方面付出了哪些努力。 |
????Nike ????? Crisis: Sweatshop protests ????? Year: 1990s ????Protest against Nike's (NKE, Fortune 500) labor conditions abroad escalated in 1992 after Harper's published an article highlighting that the company paid its Indonesian workers less than minimum wage. Demonstrators appeared at the Olympics that year in Barcelona to speak out against Nike's perceived exploitation of factory workers. Nike initially resisted the criticism. It wasn't until 1998 that the company faced the issue head on. "The Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse," then-CEO Phil Knight said in a speech. Knight also announced that he would raise the minimum age of his company's global workforce. Today, Nike continues to be transparent about its global work conditions and frequently publishes reportsoutlining efforts to improve the lives of its workers. |