精品国产_亚洲人成在线高清,国产精品成人久久久久,国语自产偷拍精品视频偷拍

立即打開(kāi)
那些年大牌公司打響的聲譽(yù)保衛(wèi)戰(zhàn)

那些年大牌公司打響的聲譽(yù)保衛(wèi)戰(zhàn)

Caroline Fairchild 2014-02-28
維護(hù)企業(yè)聲譽(yù)就是一場(chǎng)持久戰(zhàn)。我們今天介紹的公司都是業(yè)內(nèi)的佼佼者,但都因?yàn)楣緝?nèi)外的種種因素遭遇過(guò)信譽(yù)危機(jī),有些甚至已經(jīng)危及生存。不過(guò),它們并沒(méi)有坐以待斃,都采取了積極的行動(dòng)來(lái)捍衛(wèi)來(lái)之不易的美譽(yù)。

????耐克

????? 危機(jī):血汗工廠引發(fā)抗議

????? 時(shí)間:20世紀(jì)90年代

????1992年,《哈珀斯》(Harper's)雜志在一篇文章中著重指出,耐克(Nike,《財(cái)富》500強(qiáng))給予印尼工人的報(bào)酬低于最低工資標(biāo)準(zhǔn),結(jié)果使讓針對(duì)耐克海外工作條件的抗議活動(dòng)進(jìn)一步升級(jí)??棺h者甚至出現(xiàn)在當(dāng)年舉行的巴塞羅那奧運(yùn)會(huì)上,給耐克扣上了剝削工人的帽子。最初,耐克對(duì)這樣的批評(píng)持排斥態(tài)度。直到1998年,這家公司才開(kāi)始正視這個(gè)問(wèn)題。時(shí)任耐克首席執(zhí)行官的菲爾?奈特在講話中表示:“耐克的產(chǎn)品已經(jīng)成了奴隸式工資、強(qiáng)迫加班和肆意虐待工人的代名詞。”奈特同時(shí)宣布,耐克公司將在全球范圍內(nèi)提高最低用工年齡。今天,耐克海外業(yè)務(wù)在工作條件方面繼續(xù)保持透明。它還經(jīng)常發(fā)布報(bào)告,說(shuō)明自己在改善員工生活方面付出了哪些努力。

????Nike

????? Crisis: Sweatshop protests

????? Year: 1990s

????Protest against Nike's (NKE, Fortune 500) labor conditions abroad escalated in 1992 after Harper's published an article highlighting that the company paid its Indonesian workers less than minimum wage. Demonstrators appeared at the Olympics that year in Barcelona to speak out against Nike's perceived exploitation of factory workers. Nike initially resisted the criticism. It wasn't until 1998 that the company faced the issue head on. "The Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse," then-CEO Phil Knight said in a speech. Knight also announced that he would raise the minimum age of his company's global workforce. Today, Nike continues to be transparent about its global work conditions and frequently publishes reportsoutlining efforts to improve the lives of its workers.

熱讀文章
熱門(mén)視頻
掃描二維碼下載財(cái)富APP

            主站蜘蛛池模板: 栾城县| 那曲县| 方正县| 佛教| 盘山县| 台山市| 韶关市| 浦东新区| 行唐县| 仲巴县| 江陵县| 安塞县| 中山市| 宜黄县| 宜章县| 襄汾县| 盘山县| 洪洞县| 玛纳斯县| 高邮市| 南郑县| 太和县| 上高县| 淅川县| 通州区| 安徽省| 绵阳市| 喀什市| 嘉荫县| 慈溪市| 花莲市| 从化市| 鹤岗市| 三原县| 马山县| 柳州市| 察雅县| 孟津县| 武鸣县| 沂南县| 石城县|