33. 瑞秋?謝赫特曼（并列）

?? 年齡：36

?? 職務：創始人

?? 任職公司：Story

????瑞秋?謝赫特曼是在TED大會上發言的零售業專家，為卡夫食品（Kraft）、TOMS鞋業和林肯（Lincoln）汽車提供咨詢服務。她不落窠臼未來購物思維為她贏得了盛名。進入她已經經營了兩年的（已經實現盈利）紐約精品店，我們可以一窺零售業經歷了怎樣的再構思：某天晚上是一位意大利老奶奶在傳授面條的做法；隔天卻又變成了通用電氣（General Electric）、百事可樂（Pepsi）和惠普（HP）贊助的裝置展。在這里，看不到的是什么？陳舊過時的貨色。謝赫特曼改變了主題，經商方式，每一兩個月就會改變“主題”。零售業巨頭諾德斯特龍（Nordstorm）和財富500強（Fortune 500）公司的首席營銷官們都曾造訪她的公司，請她解讀未來零售業的趨勢。有趣的是，她喜歡主動與潛在的客戶接觸。

33. Rachel Shechtman (TIE)

?? Age:36

?? Title:Founder

?? Company:Story

????This TED-talking retail guru who has consulted for brands like Kraft, TOMS shoes and Lincoln has earned a reputation for thinking outside the box when it comes to the future of shopping. Step into her two-year old (and profitable) New York boutique to see retail reconceived: one night an Italian grandmother gives pasta-making lessons; on another you'll find installations sponsored by the likes of General Electric, Pepsi and HP. Something you won't see? The same old stuff: Shechtman changes the theme, merchandise and "story" every month or two. Retail biggies like Nordstrom and CMOs of Fortune 500 companies have been checking it out to get her read on where retail is headed. Fun fact: loves to cold call.