組圖:40位40歲以下的商界精英
26. 約拿?帕瑞蒂 ?? 年齡:39 ?? 職務:創始人兼CEO ?? 任職公司:新聞聚合網站BuzzFeed ????如果在線媒體行業也有亨利?福特式的人物,這個人非帕瑞蒂莫屬。過去十幾年中,帕瑞蒂一直在研究和優化人們在互聯網上獲得信息的方式。他辛辣評論《赫芬頓郵報》(HuffPost)搜索結果的做法取得了成功,促進了這個網站的迅猛發展;2008年,他創建BuzzFeed時,社交媒體正處于繁榮時期。因此,他網站倚靠熱傳的文章如《小貓頭上的15頂小帽子》(15 Tiny Hats on Cats)打響了知名度。這個模式依然有效:8月,BuzzFeed的訪客量創下記錄,達到了8,500萬。此外,大量的重量級記者為網站提供實時的突發新聞報道。 |
26. Jonah Peretti ?? Age:39 ?? Title:Founder and CEO ?? Company:BuzzFeed ????If online media had a Henry Ford, it would be Peretti, who for more than a decade has been studying—and ruthlessly optimizing for—the ways people get information on the Internet. His success at goosing the rankings of HuffPost stories in search results fueled the site's frantic growth; by the time he launched BuzzFeed in 2008, social networks were in bloom, hence the site's wellknown reliance on shareable listicles like "15 Tiny Hats on Cats." The formula is working: In August, BuzzFeed drew a record 85 million unique visitors—and a growing roster of heavyweight journalists help it break real news too. |