組圖：40位40歲以下的商界精英
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17. 羅斯?馬丁 ?? 年齡：39 ?? 職務(wù)：創(chuàng)意公司Scratch高級(jí)副總裁 ?? 任職公司：維亞康姆媒體網(wǎng)絡(luò)公司 ????理智的詩(shī)人、運(yùn)動(dòng)鞋收藏愛(ài)好者羅斯?馬丁成為維亞康姆公司（Viacom Media Networks）針對(duì)音樂(lè)電視（MTV）時(shí)代的品牌創(chuàng)新者。馬丁在電影業(yè)從業(yè)近十年時(shí)間后，應(yīng)維亞康姆公司邀請(qǐng)成為校園音樂(lè)電視節(jié)目（MTVU）的負(fù)責(zé)人。他在維亞康姆成立了一個(gè)內(nèi)部營(yíng)銷(xiāo)實(shí)驗(yàn)室，即今天的Scratch，與大品牌合作，推出各種吸引千禧一代的新鮮營(yíng)銷(xiāo)方式。他說(shuō)：“年輕人正在把這些公司變成他們所希望的樣子。” ???? |
17. Ross Martin ?? Age:39 ?? Title:EVP, Scratch ?? Company:Viacom Media Networks ????This cerebral, sneaker-collecting poetry major became Viacom's brand innovator for the MTV generation. After nearly a decade in film, Martin was recruited by Viacom as head of programming for MTVU. There he founded what is now called Scratch, an in-house marketing laboratory that partners with megabrands to come up with fresh ways to reach millennials. "Young people are turning these companies into what they want them to be," he says. |
