RIM

上榜年份：2009

排名：第1

2003年，RIM推出黑莓手機（Blackberry）時，市面上還沒有同類產品。商業界和IT界的專業人士對這款智能手機愛不釋手，就算2007年iPhone面世后，它仍能維持自己的市場份額。因此，2009年它榮登《財富》雜志“增長最快公司榜單”的冠軍寶座。但這家公司高估了自己維持市場地位的能力，同時過于倚賴其卓越的安全設置來維護客戶忠誠度。

現在的員工普遍喜歡用自己的手機，而這些手機是那些致力提升用戶體驗的公司如谷歌和蘋果（Apple）開發的。RIM對這股潮流的到來措手不及。現在，它正與摩根大通銀行（JPMorgan）和加拿大皇家銀行（RBC）合作“評估其戰略選擇”。換言之，對這家加拿大科技公司來說，現在任何可選的方案，包括出售在內，都必須擺上議事日程了。

譯者：清遠

RIM

List year: 2009

Rank: 1

When RIM released the Blackberry in 2003, there was nothing like it on the market. Businesses and IT professionals loved the smartphone so much that it was, at first, able to hold its market share even after the introduction of the iPhone in 2007. RIM was the top company on Fortune's 2009 fastest-growing list. But the company overestimated its staying power, and banked on its great security settings to keep corporate customers buying its phones.

The company wasn't prepared for the current trend of employees bringing in their own devices made by consumer-focused companies like Google and Apple to work. Now, RIMM is working with JPMorgan and RBC Capital to "review its strategic options." In other words, anything, including a sale, could be on the table for the Canadian tech company.