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創(chuàng)業(yè)之前先問自己這6個問題

Jeff Boss
2018-08-27

決定創(chuàng)業(yè)前,你首先必須思考本文提及的6個問題,并且一定要給出肯定答案。

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最近,創(chuàng)業(yè)變成了一個令人心動的熱門話題。媒體對那些取得巨大成功的“獨角獸公司”贊不絕口,《創(chuàng)智贏家》等電視節(jié)目將創(chuàng)業(yè)者展現(xiàn)到全世界面前,讓許多人禁不住自問:“我能創(chuàng)業(yè)嗎?”

創(chuàng)業(yè)確實能帶來許多方面的回報,但真正脫穎而出的人都具備某些特點,不論他們在大學(xué)畢業(yè)后直接開始創(chuàng)業(yè),還是厭倦了朝九晚五的工作后才開始選擇創(chuàng)業(yè)。在創(chuàng)業(yè)之前,你需要回答許多問題——其中有一些問題涉及的是具體情況。但面對下面6個問題時,你必須明確地給出肯定的回答。

1. 你在經(jīng)濟上能否承擔(dān)創(chuàng)業(yè)的風(fēng)險?

剛走出校門沒有背負(fù)太多經(jīng)濟責(zé)任的創(chuàng)業(yè)者,需要承擔(dān)的經(jīng)濟風(fēng)險更低,而如果一個人要養(yǎng)家糊口,要償還住房按揭或汽車貸款,還要支付其他日常家庭開銷,他或她所承擔(dān)的經(jīng)濟風(fēng)險便更高。

你必須懂得,創(chuàng)業(yè)往往會帶來巨大的經(jīng)濟風(fēng)險。你的想法可能失敗,你自己可能在很長時間內(nèi)沒有收入,而且你很可能會一敗涂地。

如果你得承擔(dān)一大堆經(jīng)濟責(zé)任,你可以選擇兼職創(chuàng)業(yè)。這可能并非理想的方式,但同樣可以取得成功。如果你不需要承擔(dān)這些責(zé)任,并且你對自己的想法深信不疑,那就放手一搏吧。

2. 你是否擁有強有力的支持?

如果你決定創(chuàng)業(yè),你要清楚創(chuàng)業(yè)之路充滿坎坷和十字路口,每一個路口都會有無數(shù)種選擇;你會遇到各種各樣的問題。因此,身邊有一個支持系統(tǒng)變得至關(guān)重要,他們可以幫助你解決問題,尋找答案,在必要的時候可以讓你發(fā)泄情緒。

獲得家人、朋友、導(dǎo)師和業(yè)內(nèi)人士的支持,將大幅提高創(chuàng)業(yè)成功的幾率。即便只有精神上的支持也是無價的。遠(yuǎn)離懷疑你的人。若想創(chuàng)業(yè)成功,你就應(yīng)該遠(yuǎn)離他們,因為他們對你有害無益。

3. 遭遇失敗打擊(你肯定會遭遇)之后,你能否重新站起來,面對更多的失敗?

你將遭遇失敗——極有可能經(jīng)歷多次失敗。一個錯誤的決定,很有可能讓你一敗涂地。就像棒球比賽一樣,如果你期望自己第一次上場便能擊出本壘打,你最好還是別去參與比賽。因為你會被三振出局。你會變得心灰意冷。

中途放棄的創(chuàng)業(yè)者和成功的創(chuàng)業(yè)者之間的區(qū)別在于后者的韌性——他們愿意承受毀滅性打擊,并且能夠重新站起來,面對更多打擊。

我最喜歡的例子是詹姆斯·戴森,他是一款熱銷真空吸塵器的創(chuàng)始人和設(shè)計者。戴森設(shè)計的前5126個原型均以失敗告終,但第5127個卻成為美國最暢銷的真空吸塵器。如果他在失敗超過5000次之后便選擇放棄繼續(xù)嘗試,他便不可能擁有如今高達(dá)45億美元的身價。

4. 即便要放棄個人的享受和便利,你是否依舊會有前進的動力?

馬克·庫班經(jīng)常談?wù)撍麆?chuàng)業(yè)之初的情形。當(dāng)時他吃的是抹上芥末和番茄醬的三明治,與五位朋友合住一套三居室的公寓,每天都睡在地板上。想想自己處在這樣的情境會怎么做?如果你每天都睡在地板上,只能吃漢堡和奶酪或者拉面,你是否還能保持100%的動力?

如果不能,這意味著你不適合創(chuàng)業(yè)。成功與失敗最大的區(qū)別,往往在于你是否愿意犧牲。為了在公司投入更多資金,你是否愿意賣掉自己的汽車,乘坐公共交通上班?為了讓公司發(fā)展得更快,你是否愿意賣掉自己的房子,搬進一套小公寓?

如果你想要公司成功的欲望足夠強烈,你就會愿意付出任何代價,并時刻保持對創(chuàng)業(yè)的專注和積極性。

5. 你是否知道,在創(chuàng)業(yè)之初你的工作/生活會極度失衡?

創(chuàng)業(yè)之初,你需要將大多數(shù)時間投入到公司當(dāng)中。你會沒有時間陪伴朋友和家人,你將錯過之前經(jīng)常做的許多小事情——比如在周五下班之后一起喝酒,周末旅行等。相反,你將不得不在辦公室加班到深夜,周末也會排滿工作。

你必須在最初的時候愿意投入時間和精力。一旦開始創(chuàng)業(yè),所有事情都需要你一人來承擔(dān)。這種巨大的壓力是許多人難以承受的。隨著公司發(fā)展,你可以實現(xiàn)更健康的工作/生活平衡,但你必須明白,在最初幾年,你將不得不面對工作/生活嚴(yán)重失衡的狀態(tài)。我直到最近才能在周末完全把營銷公司的事務(wù)放在一邊,拿出時間做自己的事情,陪伴家人和朋友。

6. 你能否預(yù)想自己的成功?

“相信自己能做到,你就已經(jīng)成功了一半。”

— 西奧多·羅斯福

這是我最喜歡的一則關(guān)于預(yù)想成功的名言。如果你不能預(yù)想自己的成功,這意味著你尚未做好創(chuàng)業(yè)的準(zhǔn)備。你需要清晰地看到自己的成功。你要在清醒的時候預(yù)想自己的成功。你要把成功的畫面深刻在自己的腦海里。你要在睡覺時夢到成功。

針對這些問題,你的答案是肯定的嗎?(財富中文網(wǎng))

譯者:劉進龍/汪皓

審校:任文科

Entrepreneurship has recently become a sexy and trendy topic. The media glorifies the startup unicorns that hit big and TV shows like Shark Tank have introduced the entire world to entrepreneurs, leaving many people asking themselves, “Can I be one?”

While entrepreneurship can be rewarding on many levels, it requires a certain type of person to excel, whether he or she is venturing into this world straight out of school or transitioning out of a 9-to-5 career. There are so many questions to ask yourself before making the move — and a lot of these questions relate to specific circumstances. But here are six things you most definitely have to answer “yes” to.

1. Can you afford to take the risk, financially?

An entrepreneur fresh out of school with few to no financial obligations has less of a financial risk than someone with a family, a mortgage, multiple car loans and all the other standard monthly bills families have.

You need to understand the big financial risk associated with starting a business. Your idea may flop, you may be unable to pay yourself for a long period of time and there is always the possibility of losing it all.

If you already have a stack of financial obligations, start your business on the side. That scenario may not be ideal, but it’s still possible to find success this way. If you don’t have those obligations, and you fully believe in your idea, then go all-in.

2. Do you have a strong support system in place?

If you decide to start a business, the road is going to be filled with bumps and intersections, each with multiple options; you will have questions, lots of them. It’s important to surround yourself with a support system that will be there to help you solve problems, seek answers and be available when you just need to vent.

Having family, friends, mentors and industry connections to turn to will greatly increase the odds of your business being successful. The moral support alone is priceless. Keep the doubters away. They are toxic and need to be avoided if you desire success.

3. If you keep getting knocked down (and you will), are you going to keep getting back up for more?

You are going to get knocked down — most likely several times. There is also the possibility of making a wrong decision that causes you to fall flat on your face. If you are expecting to hit a home run the first time you go up to bat, you may as well not even play this game. You’re going to strike out. You’re going to become frustrated.

What differentiates the entrepreneurs that quit from the ones that go on to experience success is the latter group’s tenacity — their willingness to keep taking devastating punches and their willingness to keep getting back up for more.

My favorite example is James Dyson, founder and designer of a highly successful vacuum cleaner. Dyson’s first 5,126 prototypes were failures, but the 5,127th one went on to become the top-selling vacuum in the United States. He wouldn’t be worth $4.5 billion right now if he had stopped getting up after being knocked down more than 5,000 times.

4. Can you remain motivated, even without personal luxuries and conveniences?

Mark Cuban often talks about his early beginnings, when he was eating mustard and ketchup sandwiches and sleeping on the floor of a three-bedroom apartmenthe shared with five friends. Put yourself in that situation. Could you remain 100 percent motivated while sleeping on the floor and eating mac and cheese or Ramen noodles?

If not, entrepreneurship may not be for you. It’s often the personal sacrifices that make the biggest difference. Would you sell your car and take public transportation to your office if that meant being able to invest more money into your business? Would you sell your house and move into a small apartment if that meant being able to grow your business faster?

If you want it badly enough, you will do whatever it takes, while remaining laser focused and motivated.

5. Do you understand that your work/life balance will be extremely unbalanced in the beginning?

Most of your time will need to be allocated to your business in the beginning. You will see your friends and family less and miss out on a lot of the little things you used to do — like getting together for beers after work on a Friday and taking weekend trips. Instead, you’ll have long nights at the office and work-filled weekends.

You have to be willing to put in the time and effort in the beginning. When you start a business, everything is on your shoulders. It’s an enormous amount of pressure that some can’t handle. Over time you will be able to create a healthier work/life balance, but understand that it will be very unbalanced in the early years. It’s just recently that I’ve started to get away from my marketing agency 100 percent on the weekends, to devote that time to myself, my family and friends.

6. Can you envision your success?

“Believe you can and you’re halfway there.”

— Theodore Roosevelt

That’s one of my favorite quotes about envisioning success. If you can’t envision success, then you aren’t ready. You need to see it, and see it clearly. You need to wake up envisioning your success. You need to have that picture engraved in your head. You need to dream about it when you go to sleep.

So, have you answered “yes” yet?

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