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作為訓練有素又很專業的建筑師，經典奢侈鞋履品牌Monolo Blahnik首席執行官克里斯蒂娜·布拉赫尼克認為，大多數企業高管認為緊急的事其實沒有那么重要。

上周三，在新加坡舉行的財富國際設計頭腦風暴大會上，布拉赫尼克表示：“商業成功只是保護公司核心價值觀的副產品。如果說公司業務基礎發生變化，就是因為我們格外重視創新。創新是第一位的?！?

她說，Monolo Blahnik認為企業與品牌不可或缺的其他價值觀包括謙遜、有涵養、節制、尊重和追求美。這些都是她叔叔在設計中展現的。

自布拉赫尼克2009年擔任Manolo Blahnik的首席執行官以來，公司業務顯然受到她的影響，而且是正面影響。公司營業額增加了八倍，營業收入增長六倍，新開了16家門店。

布拉赫尼克說，她并沒有單純為了增長而追求增長。沉迷于財務數據可能會毀掉一個品牌。

當年，家族內部提出由布拉赫尼克接掌公司首席執行官時，她并不確定建筑師出身的自己能不能勝任?？伤髞戆l現，自己掌握的技能運用在公司經營上很容易。雖然她身為建筑師并不清楚怎么攪水泥和鋪設電線，但她懂得如何設計結構。就任首席執行官后，她很清楚想要怎樣的組織和結構，并能安排專家執行。

布拉赫尼克說，只想讓叔叔留下來的設計事業代代相傳，沒考慮過什么五年計劃。

“我們考慮的是500年大計。我人生的意義就是守護他留下的財富。這就是我們的使命?！保ㄘ敻恢形木W）

譯者：Pessy

審稿：夏林

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An architect by training and profession, Kristina Blahnik, CEO of iconic high-fashion shoe brand Monolo Blahnik, is giving the boot to the priorities of the average corporate chief.

“Commercial success is just a byproduct of protecting our core values,” she told the Brainstorm Design conference in Singapore on Wednesday. “If our bottom line has been impacted, that is a result of the value we put on creativity. Creativity is number one.”

Other values that are integral to the Blahnik business and brand, she said, include humility, quality, modesty, respect and creating beauty. They are the values her uncle Manolo displays while he designs.

Since she took over as CEO in 2009, the Manolo Blahnik bottom line has definitely been impacted – but in positive ways. Turnover has increased eightfold, revenues have increased six times over, and the brand has opened 16 new stores.

But she has said she does not advocate growth for growth’s sake. Obsession with numbers can destroy a brand, she says.

When she was asked to take over as CEO by her family, she wasn’t sure her background as an architect would be helpful. But she discovered that her skills sets were easily transferable. As an architect she couldn’t mix cement or lay electrical lines, but she knew how to design the structure. As a CEO she knows the structure and organization she wants and has the expert to carry it out.

To ensure that her uncle’s design legacy endures, she said, she does not think in five-year plans.

“We think in 500-year plans. My purpose in life is to protect his legacy. That is what we’re about.’’