商界傳奇政界大腕齊出手,今秋這些新書不可錯過
Laura Entis
2017-10-07
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秋天來了，是時候甩掉炎炎夏日海灘的小說，看看新上市的商業讀物，還有哪些名人出書了。今年秋天有一批大牌新作上架，既有希拉里·克林頓的2016年美國總統競選回憶錄，又有維珍集團總裁理查德·布蘭森的最新自傳。以下就是本季大家最受期待的十本新書。 《危機造就領袖》（Forged in Crisis） 作者：南希·科恩 |
This is the season to set aside that beachy novel and dive into the latest slate of business books and tell-alls. This fall will see a slew of releases by big-name authors hitting the shelves, from Hillary Clinton’s 2016 campaign memoir to Richard Branson’s new autobiography. Here, 10 of the most hotly anticipated titles of the season. Forged in Crisis By Nancy Koehn |
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科恩是哈佛大學商學院歷史學家，書中描述了美國前總統亞伯拉罕·林肯、政治家弗雷德里克·道格拉斯等五位歷史名人一生中的危機時刻，以更廣闊的視角深入剖析領導力的實質。星巴克首席執行官霍華德·舒爾茨和彭博新聞社創始人兼首席執行官邁克爾·彭博都極力推薦。 《沒有思想的世界》（World Without Mind） 作者：富蘭克林·弗爾 |
A historian at Harvard Business School, Koehn mines accounts of pivotal moments in the lives of five famous figures, including Abraham Lincoln and Frederick Douglass, to deliver broader insights about what leadership should look like. Howard Schultz and Michael Bloomberg are among the book’s early acolytes. World Without Mind By Franklin Foer |
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弗爾曾任美國政治雜志《新共和》編輯。他在思考Facebook、亞馬遜、谷歌之類類互聯網巨頭出現后，人們接觸、傳播或誤傳信息的方式如何發生巨變。先劇透一下：他的態度比較負面。 《事發緣由》（What Happened） 作者：希拉里·羅德姆·克林頓 |
Foer, formerly the editor of The New Republic, sets out to examine how the Internet’s biggest players (Facebook, Amazon, Google) have radically altered the way we access and spread information—or misinformation. Spoiler alert: He’s not a fan. What Happened By Hillary Rodham Clinton |
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2016年的大選估計還會讓政治評論人士困惑很久。美國前國務卿希拉里在新書中回顧了詭異且讓人記憶猶新的2016年大選。本書也為前美國民主黨總統候選人希拉里重回公眾視野鋪路，她計劃新書發布期間在全美做巡回宣傳。（這一次，她會去大選時敗給對手的威斯康星州。） 《重新設定》（Reset） 作者：鮑康如 |
It’s a question pundits will be puzzling over for a long time. In her new book, Clinton rehashes the 2016 presidential election, easily the most bizarre in recent memory. The release is shaping up to be a return to the public stage for the onetime candidate. She’s planning a national tour around the launch. (This time, she’ll go to Wisconsin.) Reset By Ellen Pao |
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2012年，鮑康如以性別歧視為由起訴硅谷風投公司凱鵬華盈。雖然輸掉了官司，她的勇敢行為成功揭開了硅谷這一黑暗面的蓋子，其實硅谷的性別歧視現象普遍存在。現在，鮑康如在新書中公開披露狀告凱鵬華盈的原因，并指出了科技業應該如何解決性別不公問題。 《三個零的世界》（A World of Three Zeros） 作者：穆罕默德·尤努斯 |
In 2012, Pao sued venerable VC firm Kleiner Perkins for gender discrimination. She lost the case but helped touch off what would become a series of revelations about Silicon Valley’s sexist, systematically exclusionary underbelly. Now, in her debut book, Pao opens up about why she took Kleiner Perkins to court—and outlines strategies for how the tech industry can (finally) start to fix its gender problem. A World of Three Zeros By Muhammad Yunus |
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上世紀70和80年代，尤努斯是小額貸款理念的先行者，并因此贏得了2006年諾貝爾和平獎。之后他漸漸相信當今資本主義已經千瘡百孔。他在新作中提出，應該建立一個從人類需求出發的新體系，而不是一味追去利潤最大化，取代當前的資本主義體系。 《尋找我的維珍帝國》（Finding My Virginity） 作者：理查德·布蘭森 |
Yunus pioneered the concept of microcredit in the 1970s and 1980s and won the Nobel Peace Prize in 2006. Since then he’s come to believe that capitalism today is broken. In his new book, Yunus makes the case for a new system, based on serving human needs, not maximizing profit, that should take its place. Finding My Virginity By Richard Branson |
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布蘭森其實不需要什么介紹了，非要介紹的話估計只能這么說：維珍集團的創始人、連續創業的億萬富翁和投資人，已經成為勵志的榜樣。在出版個人傳記《一切行業都是創意業》（二十年后，他帶來一部新作，與大家分享他經商半個多世紀的經驗之談。 《點擊刷新》（Hit Refresh） 作者：薩蒂亞·納德拉 |
Branson doesn’t really need an introduction, but here’s one anyway: Founder of the Virgin Group, the billionaire serial entrepreneur and investor has become an inspirational figure. Now, two decades after his memoir Losing My Virginity, he’s back with a sequel reflecting on the lessons learned over 50 years in business. Hit Refresh By Satya Nadella |
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微軟首席執行官薩蒂亞·納德拉的新作是有些自傳性質的商業圖書。這部作品種有一些個人回憶（包括兒時在印度的一些經歷）以及管理微軟的心得。他執掌微軟期間，一直推動微軟重新成為科技業領頭羊。 《初創公司之路》（The Startup Way） 作者：埃里克·萊斯 |
Part memoir, part business story, Microsoft CEO Nadella’s new book interweaves personal memories (including stories from his childhood in India) with his strategy for reclaiming Microsoft’s position as a cutting-edge leader in the tech industry. The Startup Way By Eric Ries |
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本書是萊斯前一本《精益創業》的續作，是企業家創業初期的經營指南。萊斯在書中剖析了通用電氣、亞馬遜、豐田等業界巨頭如何管理創業企業推動發展。 《四大傾向》（The Four Tendencies） 作者：格雷琴·魯賓 |
In his follow-up to Lean Startup, a manual for early-stage founders, Ries examines how the GEs, Amazons, and Toyotas of the world can use entrepreneurial management to drive growth. The Four Tendencies By Gretchen Rubin |
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創立美國的先輩們都懂得追求幸福是人類的重要權力，地位僅次于生存和自由這兩項基本權力。魯賓撰寫了一系列有關人性的作品幫助美國人追求幸福，由此蜚聲業內，她最著名的作品便是《幸福計劃》。魯賓這部新作深入剖析一系列新的性格類型（仿照分析性格的邁爾斯指標），希望幫助讀者了解自身優缺點，揚長避短，滿意地工作與生活。 《解放創新者》（Unleashing the Innovators） 作者：吉姆·施騰格爾 |
Our Founding Fathers understood that the pursuit of happiness is right up there with life and liberty as an inalienable right. Rubin made a name and career for herself helping Americans get there with a series of books on human nature, most notably The Happiness Project. Her latest delves into a new set of personality profiles (à la Myers-Briggs) meant to help readers understand and harness their strengths and weaknesses for contentment in and out of the office. Unleashing the Innovators By Jim Stengel |
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怎樣讓《財富》500強公司具有初創公司的熱情？這不是新問題，但鮮有公司能找到答案。在第二部作品中，寶潔公司前首席營銷官施騰格爾介紹了傳統企業如何在經營中實現快速、創新，并積極運用新科技。 （財富中文網） 譯者：Charlie |
How do you infuse startup DNA into a Fortune 500 company? The question isn’t new, and yet few corporations are able to crack the code. In his second book, Stengel, the former marketing chief of Procter & Gamble, lays out how legacy companies can inject speed, innovation, and new technology into their operations. |
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