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透視企業家（Entrepreneur Insiders）是一個在線社區，美國創業界最睿智、最有影響力的一些大咖會在這里及時回答與創業和職業有關的問題。今天的問題是：有沒有什么寶貴經驗可以幫助企業家把企業做得更好？答問者是智庫X Fellows的創始人兼首席驚喜官、數字媒體平臺Novus的聯合創始人、無人機服務供應商HaloDrop的創始成員、Exponential Happiness一書的作者庫納爾·蘇德。

“指數化”思考可以幫助企業家把做得更好。指數化思考意味著，要為更遠大的事業服務，不再局限于個人。打造盈利業績良好的企業實現個人富裕是一回事，但達到目標之后，企業家往往會想：接下來該做什么？

指數化思考的企業家不僅關心業績好不好，還會關注企業有沒有散發正能量。作為企業家，你要搞清楚“為何”奮斗，與內心的激情結合起來，不斷激發團隊尋找解決方案從而克服最艱巨的挑戰——這也是許多企業家尋求的持續影響世界的唯一方式。

假如你的企業從事信息、水、能源或者醫療保健方面的業務，可以尋找改善行業的方法。只要持續努力解決大挑戰，工作就有了目標，還會影響所有參與其中的人。

以蘋果公司為例。蘋果已經連續九年占據《財富》“全球最受贊賞的公司”排行榜頭名，在九大分項中均排榜首。關鍵在于，蘋果的愿景不僅是買電腦，而是采取了指數思考方式，凡事以達成目標為驅動力。如今這家企業完全改變了人們的生活方式。

非洲有這樣一句諺語：想走快，獨自走；想走遠，一起走。為了與團隊和懷有同樣理想的投資者增進關系，指數化思考的領導者要完全拋棄自我。與他人合作可以跳出個人的小圈子，更迅速地創造更偉大的成就。

締造一家偉大的企業就像跑一場馬拉松。沒有“為何”奮斗的強烈動機，企業家難以保持前進的動力。了解企業的目標后，所有相關的人也會獲得前進的動力。清晰的目標就像企業的道德羅盤，即便將來不可避免地面臨挑戰，全體成員也能始終踏實前行。深具開拓精神的企業家彼得·戴曼迪斯說過，預測未來的最佳方法就是開創未來。如果團隊成員都對正努力打造的未來藍圖很興奮，你們就是團結一致無往不勝的。

如果你覺得上述場景很吸引人，可能會想從哪里開始著手。首先，你必須由內而外改變自我，了解自己的目標，及時與企業全員分享。然后營造以服務為核心、以使命為驅動力的企業文化。伊隆·馬斯克就是個好例子。身為光伏發電系統供應商SolarCity、特斯拉汽車公司和太空運輸公司SpaceX的創始人兼首席執行官，馬斯克的奮斗目標是改變世界與全人類。要確保企業決策的基礎是道義勇氣、同理心和同情心。最后，重點是利用突破性技術在新市場中解決現實問題。

例如，技術不過是加快革新速度的工具。可如果用技術向全世界免費提供互聯網服務，或者為最貧窮的國家提供醫藥，技術就具有了變革意義。技術不僅能挽救成千上萬的生命，還能提供更多途徑和機會，改善人們的生活水平。想一想，假設沒有谷歌、即時通訊工具WhatsApp和打車應用Uber，你的生活會變成什么樣。生病時，這三大平臺可以幫助人們更好地照顧自己。技術是有用的。

最后，指數化思考是有可能改變企業，但更重要的是會改變你這位領導者。宏大的愿景能激發員工解決重大的挑戰并充分利用科技創新，團隊才能真正改變世界，精神飽滿迎接每天的工作。我的導師、HaloDrop的創始人大衛·羅伯茨曾如此表述：“勇氣并不代表不害怕，而是認定有些事比恐懼更重要。勇者不會永生，但畏首畏尾地活著等于白來世上走一遭。” （財富中文網）

作者：Kumal sood

譯者：Pessy

審校：夏林

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What important lesson can transform every entrepreneur’s business for the better?” is written by Kunal Sood, founder and CXO of X Fellows, co-founder of Novus, part of the founding team at HaloDrop, and author of Exponential Happiness.

Being “exponential" can transform every entrepreneur's business for the better. Being exponential means serving a cause greater than yourself. Building a business with a good bottom line and making yourself wealthy is one thing. But entrepreneurs who accomplish this goal usually ask, “What next?”

Exponential entrepreneurs are not only concerned with doing well, but doing good. Find your “why,” align it with your passion, and continually strive to inspire your team to build something that solves the world's greatest challenges—that’s the only way to create the lasting impact that many entrepreneurs seek.

If your business is connected to information, water, energy, or health care, look for ways your company can improve the industry. Constantly striving to solve big challenges brings purpose to your work, and everyone connected to it.

Take Apple (aapl), for instance. It holds the top spot on Fortune’s World’s Most Admired Companies list for the ninth year in a row. The company placed first in nine attribute categories. Bottom line: Apple goes beyond selling computers. The company is exponential. It’s purpose-driven. And it’s changed the way people live forever.

There’s an African Proverb that says, “If you want to go fast, go alone. If you want to go far, go together.” Exponential business leaders remove all egos to build stronger relationships with their team and like-minded innovators. You can build something much bigger than yourself—and faster—when you work together.

Building a great business is a marathon. And it’s hard to keep pushing forward without a strong “why.” Knowing your purpose will propel anyone associated with your business forward. It acts as a moral compass, keeping everyone grounded and on course when the inevitable challenges of business arise. The pioneering entrepreneur Peter Diamandis says the best way to predict the future is to create it. If your team is excited about the future you are creating, you’ll be collectively unstoppable.

If this sounds compelling, you might be wondering about where to start. You first have to transform yourself from the inside out. Understand your purpose and share that throughout your organization. Then, you must create a culture that is service-orientated and mission-driven. Elon Musk is a good example. As the founder and CEO of SolarCity, Tesla Motors (tsla), and SpaceX, he has a mission to change the world and humanity. Ensure that your business decisions are underpinned by moral courage, empathy, and compassion. Lastly, focus on leveraging breakthrough technologies to solve real-world problems in new markets.

For example, technology alone is just a tool to accelerate change. But when used to provide free Internet around the world or deliver medicine to the most impoverished economies, it becomes transformative. Not only does it save billions of lives, but technology also improves quality of life by increasing access and opportunity. Think about how different your life would be without Google (goog), WhatsApp, and Uber. These three platforms allow individuals to take charge of their health when illness strikes. Technology works.

Finally, being exponential may change your business, but more importantly, it will transform you as a leader. A powerful vision that inspires people to solve grand challenges and leverages technological innovation can allow your team to truly change the world, and feel incredible showing up to work each day. My mentor, David Roberts, founder of HaloDrop, explains it with this quote: “Courage is not the absence of fear, but rather the judgment that something is more important than fear; the brave may not live forever, but the cautious do not live at all.”