2017年，這5本商業(yè)著作最值得閱讀
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從改善工作狀態(tài)到提高說服能力，這些商業(yè)實踐寶典值得你在2017年細細品讀。 《怎樣度過美好的一天：借助行為科學的力量來改變你的工作狀態(tài)》 作者：卡羅琳·韋布 |
These practical gems deserve a place on your nightstand. How to Have a Good Day Harness the Power of Behavioral Science to Transform Your Working Life By Caroline Webb |
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對于工作興奮感不斷減弱的情況，經濟學家、麥肯錫前合伙人韋布有解決辦法。通過研究大腦，她介紹了怎樣從日常工作中獲得更多樂趣，怎樣盡可能發(fā)揮創(chuàng)造力，以及怎樣通過“七塊積木”組成的美好一天來增強自己的影響力。韋布會告訴大家怎樣防止陷入疲憊，從而興高采烈地上班，充滿活力地下班。 《定價人的自白：價格怎樣影響一切》 作者：赫爾曼·西蒙 |
If the thrill is fading from your work, economist and former McKinsey partner Webb has the antidote. Drawing on brain research, she shows how to make more of your daily tasks pleasurable, max out your creativity, and add to your impact by putting in place the seven building blocks of a good day. Webb will show you how to prevent burnout so you arrive at your desk excited and leave energized. Confessions of the Pricing Man How Price Affects Everything By Hermann Simon |
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定價是企業(yè)最關鍵的決策之一，但絕大多數高管最多也只是在了解情況的基礎上進行猜測，進而把25%-100%的潛在收入拱手讓給了別人。本書提供的定價心理速成培訓可以把定價變成戰(zhàn)略性武器，作者則是全球最佳定價咨詢公司Simon-Kucher & Partners創(chuàng)始人（一定要讀一讀針對倫敦奧運會的案例分析，這次奧運會創(chuàng)造的收入超過了此前三屆的總和）。 《說服之前 ：影響和說服的革命性途徑》 作者：羅伯特·西奧迪尼 |
Pricing is one of the most critical decisions a company can make, but the vast majority of executives give it an educated guess at best—leaving 25% to 100% of their potential revenue on the table. Turn what you charge into a strategic weapon with this crash course on the psychology of pricing, written by the founder of Simon-Kucher & Partners, the premier global consultancy in this field. (Make sure you check out the case study on the London Olympics, which generated more revenue than the three previous Olympics combined.) Pre-Suasion A Revolutionary Way to Influence and Persuade By Robert Cialdini |
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許多人都相信作為西奧迪尼的最暢銷著作《影響力》讓他成了這方面的思想大家。現在他又推出了一本書，內容是怎樣讓說服效果倍增——其中的關鍵在于嘗試影響別人之前按正確的步驟行事。這本書介紹的恰當時機和籌劃是許多老練的市場推介人士都不了解的東西。 《立即行動并一蹴而就：企業(yè)轉型和豐富生活的五個步驟》 作者：格雷格·布倫納曼 |
Many believe that Cialdini’s bestseller, Influence, made him the top mind on this subject. Now he has produced a book that shows how to multiply the effects of your persuasion. The key is to take the right steps before you attempt to influence someone. This book reveals the proper timing and setup, something many sophisticated marketers don’t know. Right Away and All at Once Five Steps to Transform Your Business and Enrich Your Life By Robert Cialdini |
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如今所有公司都在不斷扭轉局勢。漢堡王、普華永道咨詢公司前首席執(zhí)行官、大陸航空前首席運營官布倫納曼提出了一個簡明公式，用以評估某家公司是否能夠挽救，以及如果可以的話，要怎樣進行挽救。無論從事哪種行業(yè)，這位扭虧大王的建議都會讓你從中受益。 《教導的習慣：少說多問并永遠改變你的領導方式》 作者：邁克爾·邦吉·斯坦尼爾 |
Every company is in perpetual turnaround mode today. Brenneman—ex-CEO of Burger King and PwC Consulting and past COO of Continental Airlines—offers a succinct formula to evaluate whether your business can be saved and, if so, how to do it. No matter what business you’re in, you’ll profit from the advice of the king of turnarounds. The Coaching Habit Say Less, Ask More & Change the Way You Lead Forever By Michael Bungay Stanier |
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長期以來我一直希望用“教練”這個詞來取代“經理”。斯坦尼爾闡述了在數據驅動時代這樣做為什么很有必要，以及領導者怎樣每天用10分鐘或更少的時間來指導別人。通過介紹行為經濟學的重大發(fā)現，斯坦尼爾指出，教練必須要問七個問題才能達到明顯效果。（財富中文網） 作者：Verne Harnish 譯者：Charlie 審校：詹妮 |
I’ve long hoped we’ll replace the term “manager” with “coach.” Stanier shows why it is imperative to do so in a data-driven age and how leaders can guide people in 10 minutes a day or less. Tapping key findings in behavioral economics, he reveals the seven questions coaches must ask to achieve phenomenal results. ? |
