????聯(lián)邦快遞的成功故事

????聯(lián)邦快遞的管理者與員工一直在踐行該公司的“紫色承諾”：“一切以客戶為中心”。我曾請(qǐng)?jiān)摴綜EO弗里德·史密斯談?wù)勗摴締T工如何做到在面對(duì)挑戰(zhàn)時(shí)依舊以公司使命為榮。他向我講述了一名女員工的故事。我暫且稱她為吉爾。吉爾得知，有一單發(fā)往加拿大的包裹在途中嚴(yán)重受損，一直未送達(dá)目的地，里面裝的是兩輛嬰兒學(xué)步車，在加拿大買不到替代品。

????弗里德說，盡管吉爾并沒有參與這位客戶的前期交易，但她還是“承擔(dān)起個(gè)人責(zé)任，在當(dāng)?shù)卣业讲①徺I了兩輛嬰兒學(xué)步車，準(zhǔn)備好相關(guān)文件，安排了發(fā)貨，并一直監(jiān)督運(yùn)送情況，直到貨物送達(dá)客戶手中?！眴T工代表著整個(gè)公司的形象，吉爾認(rèn)為，她有責(zé)任讓客戶收到期待的貨物。弗里德總結(jié)道：“聯(lián)邦快遞竭盡全力為她服務(wù)，令這位客戶非常高興?！?/p>

????如果你是這位客戶，你難道不會(huì)向你的朋友同事講述這家公司為你提供的悉心周到的服務(wù)嗎？如果下一次你需要寄送包裹，你會(huì)選擇和推薦其他人選擇哪家公司呢？

????當(dāng)我將這個(gè)故事告訴Baker & McKenzie律師事務(wù)所全球人力資源總監(jiān)艾倫·泰克泰爾時(shí)，他表示，吉爾之所以能夠如此盡其所能為顧客服務(wù)，是因?yàn)槁?lián)邦快遞這樣的公司鼓勵(lì)員工去做這樣的事情。關(guān)懷型的領(lǐng)導(dǎo)方式意味著支持和認(rèn)可像吉爾這樣的員工所付出的努力，從而使員工和客戶都能從中獲益。

????行動(dòng)綱領(lǐng)

????若公司領(lǐng)導(dǎo)者希望通過關(guān)懷型領(lǐng)導(dǎo)方式獲得優(yōu)秀業(yè)績，則必須做到以下三點(diǎn)：

????1. 絕不以員工的畏懼為領(lǐng)導(dǎo)手段。專注于員工不應(yīng)該做的事情會(huì)增加他們?cè)诠ぷ髦械木执俨话哺?，并增加其做出不道德行為的幾率?/p>

????2. 強(qiáng)調(diào)積極結(jié)果。遵循肯·布蘭查德的原則，要尋找團(tuán)隊(duì)成員的優(yōu)點(diǎn)，而不是把注意力集中在他們做錯(cuò)了什么上。誠然，任何一家公司總有需要懲戒的時(shí)候；但同樣地，在更多情況下，如果你的員工表現(xiàn)優(yōu)異，就應(yīng)該得到認(rèn)可。普華永道的報(bào)告也得出類似結(jié)論。

????3. 賦予團(tuán)隊(duì)權(quán)力。在聯(lián)邦快遞，吉爾擁有可以如此解決問題的自主權(quán)。如今，她已成為那位加拿大客戶心中的英雄。通過給予員工廣闊的活動(dòng)空間，并發(fā)現(xiàn)員工的重要成就，弗里德·史密斯不僅在員工中深得人心，也得到客戶的信賴。

????在此無意冒犯“教父”大人，但我認(rèn)為，杰出的領(lǐng)導(dǎo)者，會(huì)將其領(lǐng)導(dǎo)風(fēng)格的基石建立在關(guān)懷，而非畏懼的基礎(chǔ)上。（財(cái)富中文網(wǎng)）

????A FedEx success story

????FedEx managers and employees live by what the company calls the Purple Promise: “Placing customers at the center of all we do.” I asked Fred Smith, the company’s CEO, to talk about how an employee faced a challenge at work but still honored the company’s mission. He told me about a woman I’ll call Jill who learned that a package containing two baby walkers intended for a Canadian customer never reached its destination. It had been damaged severely en route, and replacements were not for sale in Canada.

????Even though Jill had not been involved in the initial transaction with the customer, she “took personal responsibility, located and purchased the two baby walkers locally, prepared the paperwork, arranged for shipment to the customer and monitored the shipment until it was delivered,” Fred said. As a representative of the company as a whole, Jill felt it was her personal responsibility to get the customer the items she was expecting. “The customer was elated at the length FedEx went to take care of her,” Fred concluded.

????If you were that customer, wouldn’t you tell your friends and colleagues about how well the company treated you? The next time you need to send a package somewhere, which service would you use and recommend to others?

????When I told this story to Alan Tecktiel, Global HR Director at the law firm Baker & McKenzie, he noted that Jill was able to go to the lengths she did because companies like FedEx their employees to do these kinds of things. Caring leadership, which means supporting and recognizing the efforts of people like Jill, benefits employees and clients alike.

????Call to action

????Corporate leaders who want to deliver strong results through caring leadership should do these three things:

????1. Refuse to lead by fear. Focusing on what employees shouldn’t be doing increases the odds that they’ll be ill at ease at work and engage in unethical behavior.

????2. Accentuate the positive. Follow Ken Blanchard’s rule of looking for the good in your team members rather than zeroing in on what they’re doing wrong. Yes, there’s a place for discipline in every organization, but there is also plenty of room for acknowledging what your people are doing right. The PwC report came to a similar conclusion.

????3. Empower your team. At FedEx, Jill had the latitude to solve a problem the way she did and is now a hero to her Canadian customer. By granting his employees a wide berth and noting their considerable accomplishments, Fred Smith wins the hearts and minds of both the people who work for him and the people he works for.

????With all due respect to Don Corleone, outstanding leaders make care, not fear, the foundation of their leadership style.