特拉維斯?卡蘭尼克——Uber

????2014年底，一連串爭(zhēng)議事件使得打車服務(wù)商Uber成為千夫所指的對(duì)象。首先，該公司一位高管揚(yáng)言要報(bào)復(fù)批評(píng)Uber的媒體人。緊接著又有消息稱，在印度新德里，一名使用Uber服務(wù)的司機(jī)涉嫌強(qiáng)暴女乘客。而在悉尼人質(zhì)危機(jī)期間，該應(yīng)用的“峰值定價(jià)”更是激起了眾怒。此外，Uber之前就長(zhǎng)期遭受批評(píng)，稱他們罔顧乘客安全，還克扣司機(jī)的報(bào)酬。毫無(wú)疑問(wèn)，Uber的財(cái)務(wù)狀況非常健康——該公司的估值高達(dá)400億美元之巨——但首席執(zhí)行官特拉維斯?卡蘭尼克需要在2015年修復(fù)該公司糟糕的社會(huì)聲譽(yù)。

Travis Kalanick—Uber

????At the end of 2014, a flurry of controversies swirled around car-sharing service Uber. First there was an exec's comments about seeking revenge against its media critics. Then came an Uber driver's alleged rape of a female passenger in Dehli. And finally, the app's surge pricing during Sydney's hostage crisis. Those events piled atop longstanding criticism that Uber skirts liability for passengers' safety and underpays its drivers. There's no doubt Uber is financially healthy—it's valued at $40 billion—but it'll be up to CEO Travis Kalanick to repair the company's social reputation in 2015.