唐?湯普森——麥當勞

????在這家快餐巨頭第三季度的財報電話會議上，自2012年起擔任首席執行官的唐?湯普森表示，連鎖餐廳的業績“沒有達到我們的期望”。其實這只是輕描淡寫的說法。麥當勞最新的收益報告顯示，美國的同店銷售額連續四個季度下滑，總體利潤下降了30%。明年或許將證明湯普森提議的解決方案——可定制化的漢堡平臺、分區域確定菜單和數字領域投資——能否取得效果。

Don Thompson—McDonald's

????During the fast-food giant's third quarter earnings call, CEO Don Thompson, head of McDonald's since 2012, said that the restaurant's results fell "short of our expectations." That's putting it lightly. McDonald's latest earnings report showed the fourth straight quarter of negative same-store sales in the U.S. and an overall 30% drop in profit. Next year will likely prove whether Thompson's proposed fixes—a customizable burger platform, a regional approach to the menu, and digital investments—do the trick.