????兩年前，現掌管英國航空的威利?沃什再次發出挑釁，他和我打賭，五年之內會讓維珍大西洋航空在市場上消失。至于我們的賭注？勝利者將向失敗者的腹股溝狠狠踢上一腳。

????最近，維珍大西洋航空在亞特蘭大正式推出了我們全新的夢幻客機。就在一架航班上，我們進行了大西洋上史無前例的音樂會實況直播。于是我忍不住提醒威利，我們的實力正在不斷增強，我建議他買條厚實點的褲子！

????這不是我第一次和競爭對手打賭，也不會是最后一次。這是一種不錯的方式，可以使你保持競爭狀態，堅守自己的立場。還有最重要的就是，在這個過程中感受當中的樂趣。記住，你需要嚴陣以待的是競爭——而不是你自己。（財富中文網）

????譯者:南風

????審校:薄錦

????Two years ago, Willie Walsh, who runs British Airways these days, reignited our rivalry by betting me that the Virgin Atlantic brand would disappear within five years. The twist? Whoever loses the bet will receive a kick in the groin from the winner.

????Virgin Atlantic recently launched our new Dreamliners aircraft in Atlanta, and we livestreamed the first-ever concert over the Atlantic on one flight, so I couldn’t resist pointing out to Willie that we’re going from strength to strength. I advised him to invest in a strong pair of trousers!

????It’s not the first bet I’ve made with a competitor, and it won’t be the last. It’s a great way of maintaining a competitive spirit, standing your ground and, most importantly, having some fun along the way. Remember, take your competition seriously — but not yourself.