????5. 擔心競爭對手

????擔心競爭對手和了解競爭對手的最新動向是兩碼事。明智的做法是，了解目前市場上有哪些產(chǎn)品與服務，但就像對待外部評價一樣，如果你一味想要與競爭對手“跟風攀比”，最后你將失去真正超越競爭對手的機會。

????若想比競爭對手先行一步，創(chuàng)業(yè)者應該考慮所在市場的客戶有哪些需求未得到滿足，并致力于解決這些需求。

????6. 躲避社交和公開演講

????在尋找行業(yè)需求時，內(nèi)向者和害羞的人不得不面對一個殘酷的現(xiàn)實：充滿自信地進行有效溝通的能力，是創(chuàng)造一項業(yè)務的關(guān)鍵。

????對于大多數(shù)創(chuàng)業(yè)者而言，具備良好的社交與演講技能至關(guān)重要，因為其他人對你的印象會影響他們對你的產(chǎn)品或公司的感受。如果你并不擅長社交或演講，可以參加演講會，或當?shù)厣虝M織的免費活動。

????7. 忽視主流趨勢或時事

????及時了解最新科技、國內(nèi)國際新聞和其他主流文化流行趨勢，會給人帶來一種沉著的自信。社會對公司有巨大的影響，不論公司處在哪個行業(yè)或利基市場；而了解最新流行趨勢，有助于你完善公司的產(chǎn)品與業(yè)務。

????著眼于未來，致力于解決即將出現(xiàn)的需求，當然很重要，但當前趨勢可以幫助你預測即將發(fā)生的事情?？梢杂嗛啿┛团c網(wǎng)站，如CNN、《紐約時報》（The New York Times）、《連線》雜志（Wired）和新聞網(wǎng)站Reddit等，了解流行文化的最新動向。

????不論你是在一屋子潛在客戶中間開展社交攻略，還是與信任的員工開發(fā)一款最新的創(chuàng)新產(chǎn)品，自信都很重要，自信就是相信你的品牌、公司和你自己。

????你如何提高自信？歡迎在評論中告訴我們。（財富中文網(wǎng)）

????譯者：劉進龍/汪皓

????5. Worry about competitors

????There’s a difference between worrying about competitors and knowing what they are up to. It’s smart to see what products and services are available in your current market, but just like external validation, if you get caught up in trying to “keep up with the Joneses,” it doesn’t leave much room for actually outpacing your competition.

????If you want to stay on top, think of all the ways the customers in your market aren’t being served, and focus on solving that need.

????6. Avoid networking and public speaking

????When it comes to finding out industry needs, it’s a cold, hard truth for introverts and other shy people that being able to communicate confidently and well is key to building a business.

????For most entrepreneurs, having good networking and speaking skills are key, as others’ impressions of you will in turn influence how they feel about your product or company. If you aren’t good at networking or speaking, try joining Toastmasters or attending free events by your local chamber of commerce.

????7. Be ignorant of trends or current events

????There’s a quiet confidence that comes from staying up to date with the latest technology, national and international news and other trends that are popular in mainstream culture. Society has a huge effect on businesses, no matter the industry or niche, and knowing what’s popular now can help influence and improve products and businesses.

????While it’s important to look to the future to solve upcoming needs, current trends can help predict what’s happening next. Subscribe to blogs and websites such as CNN, The New York Times, Wired and Reddit to see what is new and part of current pop culture.

????Whether you are networking in a room filled with potential customers or working with your trusted employees on a new, innovative product, confident entrepreneurship means trusting in your brand, business and yourself.

????What do you do to boost your confidence? Let us know in the comments section below.