身為公司CEO該怎么向公眾道歉
Ben Geier
2014年08月21日
做錯事就要道歉。偉大如蘋果前CEO史蒂夫?喬布斯也概莫能外。《財富》為你逐一盤點近些年那些頗為經典的CEO道歉案例。有些起到了很好的效果,有些道歉則公眾完全不買賬。這里面有什么學問?
????豐田汽車公司(Toyota) ????幾年前,豐田汽車公司也經歷過一場召回丑聞。這起因加速器和剎車問題等安全隱患觸發(fā)的大規(guī)模召回事件涉及全球數(shù)百萬輛轎車。危機爆發(fā)后,這家汽車制造商顯得非常笨拙,猶豫不決。這種反應讓事態(tài)進一步惡化,特別是被媒體曝光后。最終,豐田汽車CEO豐田章男在接受美國國會質詢時公開道歉,深刻檢討他的公司犯下的錯誤。 |
????Toyota ????Toyota went through its own recall scandal a few years ago, which saw the automaker issue a massive worldwide safety recall over acceleration and brake problems involving millions of cars. The carmaker’s clumsy and hesitant response to the crisis had only made matters worse, especially as it played out in the media. Eventually, Toyota’s CEO Akio Toyoda made a public apology before U.S. Congress for his company’s errors. |