????《創意公司：克服阻攔靈感的隱形力量》(Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration) 作者：埃德?卡特莫爾和艾米?華萊士

????創意是一場持續發生在原創性、吸引力、新穎性和銷售之間的拉鋸戰。埃德?卡特莫爾闡述了1990年代皮克斯公司(Pixar)如何蓬勃發展而迪斯尼公司(Disney)如何亂作一團的故事。在迪斯尼，“迅速拿出創作成果是無時無刻不存在的壓力。”相比之下，皮克斯公司則極其珍惜創作過程。皮克斯電影的早期模型是“丑兒”——這些笨拙、前后矛盾和不完整的草稿亟需進一步打磨。它們需要時間、耐心和數以千計次的編輯。“讓這個過程變得更好、更容易、更便宜是一個重要的愿望，我們不斷地改善這方面的工作，但它本身不是目的，”卡特莫爾寫道。“創造出偉大的作品才是終極目標。”

?Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, by Ed Catmull& Amy Wallace

????Creativity is a constant tug of war between originality and appeal, novelty and sales. Ed Catmull writes about how Pixar flourished during the 1990s while Disney floundered. At Disney, “The pressure to create—and quickly!—became the order of the day.” Pixar, by contrast, cherished the creative process. Early mock-ups of Pixar films are “ugly babies”—awkward, inconsistent, and incomplete drafts desperate for nurturing. They required time, patience and thousands of edits. “Making the process better, easier, and cheaper is an important aspiration, something we continually work on—but it is not the goal,” Catmull writes. “Making something great is the goal.”