????在另外一份簡介視頻中，哈佛高級副系主任、MBA項目主任揚米?穆恩談到了學院對不同領域領導人的培訓。她說：“如今，商業領導力在越來越多的領域變得越來越重要，不僅在商業領域，還包括醫療、教育、政府、社會企業、非盈利機構、藝術等等領域。而這反過來要求我們有能力讓有著不同背景的人進入我們的課堂學習。”

????這所學院在介紹它的十億美元融資項目時重點提到了在可能被認為是“社會救贖性”領域工作的學生和畢業生，如醫療保健或非盈利機構，沒有提及對沖基金、私募股權公司或金融經理等吸引最多MBA畢業生的領域。很明顯，很少有哈佛MBA畢業生會很快去從事教育和社會企業中的低薪工作。去年，僅5%的畢業生進入了非盈利機構和政府部門。絕大多數哈佛MBA畢業生進入了金融服務業（27%）、咨詢（22%）和技術行業（18%）。

????哈佛商學院向潛在資助者們提供的海量數據也都來自非盈利部門：校友俱樂部每年提供價值1,000萬美元的無償服務，自1993年以來，哈佛商學院教學人員撰寫了800多本有關社會企業的圖書和案例，為500名以上學生提供在社會企業俱樂部成員單位實習的機會，以及自1982年以來為超過1,300名學生提供社會企業暑期實習機會。單從這些數據來看，賺錢和雇人好像都已經過時了。

????當然，哈佛商學院并不是唯一一家在籌款的商學院。畢竟，籌款是如今每一位院長在任期間的普遍需求。西北大學（Northwestern University）凱洛格管理學院（Kellogg School of Management）的籌款目標是2億至3.5億美元。哥倫比亞商學院（Columbia Business School）正在為建設新校園進行5億美元籌款。倫敦商學院（London Business School）目前也在計劃募資1.6億美元。

????但相對于哈佛商學院的10億美元，其他商學院的籌款任務看起來就容易得多。上周五，籌款活動的啟動儀式在哈佛商學院舉行，數百名畢業生、在校生、教學人員、工作人員和友人參加了為期一天的活動，包括案例討論，以及由教師主持的針對各種商業話題的在校生與畢業生座談會。晚上，哈佛校長德魯?吉爾平?福斯特、哈佛商學院院長尼廷?諾瑞亞和活動主持人、赫斯公司（Hess Corporation）CEO約翰?赫斯（MBA 1977），分別進行了發言。

????諾瑞亞在發言中說：“真正讓哈佛商學院與眾不同的是我們持續創新的能力。不論遇到挑戰還是機遇，我們都能夠迅速而徹底地應對，同時通過思考形成新的解決方案。正是這種能力讓我們在1912年推出了MBA學位，第一個管理案例研究，以及最終在二戰結束后變成了高級經理人教育的再培訓項目。”

????諾瑞亞補充說，這次籌款活動將突出未來幾年靈活融資對于支持哈佛商學院發展的重要性。（財富中文網）

????翻譯：劉進龍/汪皓

????In yet another brief video, Youngme Moon, Harvard's senior associate dean and chair of the MBA program, talks up the school's training of leaders in a wide range of fields. "Business leadership matters more than ever today in more spheres than ever," she says, "not just in business, in areas such as health care, education, government, social enterprise, non-profit organizations, the arts, the list goes on and on. And it all comes back to our being able to fill our classrooms with folks from different backgrounds."

????In making the case for the billion, the school is placing emphasis on the students and alumni who work in what some might consider socially redeeming areas, such as health care or non-profits -- not hedge funds, private equity firms, or money managers, fields that attract the largest numbers of MBA grads. Obviously, few Harvard MBAs are immediately attracted to the low paying jobs in education and social enterprise. Last year, only 5% of its graduates went into the non-profit and government sectors. The vast majority of Harvard MBAs took positions in financial services (27%), consulting (22%), and technology (18%).

????Yet the sea of statistics HBS is sharing with its potential funders are all in the do-gooder camp: the $10 million worth of pro bono services provided annually by alumni clubs, the more than 800 books and cases on social enterprise by HBS faculty since 1993, the 500-plus students in the social enterprise club, and the more than 1,300 social enterprise summer fellows since 1982. It's as if making money and employing people is out of style.

????Harvard, of course, is not the only business school seeking to raise money. After all, fundraising is a habitual requirement of a deanship these days. Northwestern University's Kellogg School of Management is $200 million into a $350 million fundraising goal. Columbia Business School is in the middle of a campaign to raise $500 million to fund the construction of a new campus. London Business School is currently trying to raise $160 million.

????But next to HBS' $1 billion, those sums don't look daunting. The kickoff for the capital campaign took place last Friday on the HBS campus with hundreds of alumni, students, faculty, staff, and friends participating in a day-long series of events that featured case discussions and faculty-led student and alumni panels on a wide range of business topics. In the evening, Harvard President Drew Gilpin Faust, Harvard Business School Dean Nitin Nohria, and Campaign Chair John Hess (MBA 1977), CEO of Hess Corporation, offered remarks.

????"What truly distinguishes Harvard Business School is our capacity to continually innovate," said Nohria in a statement. "We see a challenge or an opportunity and we can respond quickly but thoughtfully to develop a novel solution. This is what led to the launch of the MBA degree, the first management case study in 1912, and the retraining programs that ultimately became Executive Education after World War II."

????The campaign, Nohria added, will emphasize the importance of flexible funding to support the school for years to come.