????哈佛商學(xué)院（Harvard Business School）超級明星教授克萊?克里斯滕森說：“當(dāng)年收到哈佛商學(xué)院來信說我被錄取的情景，仿佛就發(fā)生在昨天。我當(dāng)時想：‘天哪，我該怎么支付學(xué)費呢？’因為我當(dāng)時剛剛結(jié)婚，沒有積蓄，而且馬上就要當(dāng)父親。后來我發(fā)現(xiàn)，哈佛商學(xué)院會幫助我，這件事讓我非常感激。我能有今天的成就，哈佛商學(xué)院給予我的幫助功不可沒。”

????克里斯藤森是世界創(chuàng)新領(lǐng)域的最高權(quán)威。他在哈佛商學(xué)院標(biāo)志性的圖書館里接受了采訪。周圍的書架上擺滿了圖書，輕柔的、撥動心弦的鋼琴曲背景音樂營造出良好的氛圍。

????這是哈佛商學(xué)院為最新籌款計劃拍攝的一部簡介視頻。上周五，哈佛商學(xué)院公開了史無前例的籌款計劃——10億美元，這是該學(xué)院史上規(guī)模最大的一次籌款。而這項計劃是哈佛大學(xué)（Harvard University）去年九月份宣布的65億美元籌款計劃的一部分。哈佛商學(xué)院在2000年至2005年期間的上一輪籌款中募得了6億美元。

????哈佛商學(xué)院是全世界最富有、獲得捐贈最多的職業(yè)學(xué)院。它累計獲贈的捐款已經(jīng)高達(dá)29億美元，是獲贈捐款額排名第二的競爭對手斯坦福大學(xué)商學(xué)院（Stanford University's Graduate School of Business）的三倍。哈佛商學(xué)院獲贈的捐款金額甚至超過了美國許多知名大學(xué)得到的捐款，包括布朗大學(xué)(Brown)、約翰霍普金斯大學(xué)(Johns Hopkins)、波士頓學(xué)院（Boston College）和北卡羅來納大學(xué)教堂山分校（University of North Carolina at Chapel Hill）。

????此外，哈佛商學(xué)院也是設(shè)施最豪華的高等教育機(jī)構(gòu)，擁有占地面積118,000平方英尺（約合10962平米）的健身中心，一座獨立的小教堂（被學(xué)院稱為“靜思”），還有占地10,978平方英尺的喬治亞復(fù)興建筑風(fēng)格的系主任住所。宣布籌款計劃前一天，哈佛商學(xué)院的第35幢獨立建筑剛剛破土動工。

????三月份，哈佛推出了名為HBx的最新在線學(xué)習(xí)平臺，同時還宣布已經(jīng)聘請了32位全職工作人員為這個平臺提供支持。為了幫助學(xué)生支付學(xué)費，哈佛商學(xué)院發(fā)放的獎學(xué)金數(shù)額超過了全世界任何一所職業(yè)學(xué)院：每年向1,860名MBA學(xué)生發(fā)放3,200萬美元。

????既然如此，哈佛商學(xué)院為什么還需要10億美元？

????哈佛商學(xué)院自從這項計劃從2012年開始進(jìn)入“平靜期”以來已經(jīng)獲得了超過6億美元的贈予和捐贈承諾。它表示，希望募資10億美元，為學(xué)院的優(yōu)先任務(wù)提供支持，如助學(xué)貸款、學(xué)術(shù)研究、全球化和課程創(chuàng)新，以及擴(kuò)建學(xué)院的住宅區(qū)等。

????哈佛商學(xué)院在網(wǎng)站的一個新板塊從學(xué)校畢業(yè)生對于商業(yè)和社會的影響，以及幫助未來MBA學(xué)生支付教育開支的需求等方面，解釋了后續(xù)籌款的必要性。它引用了大量統(tǒng)計數(shù)據(jù)，比如：前25所大學(xué)中的96%、美國50大藝術(shù)組織中的84%和美國前25家文科院校的72%，均有哈佛商學(xué)院畢業(yè)生在理事會中任職。

????哈佛商學(xué)院稱，《財富》美國500強(qiáng)（ Fortune 500）公司中，139家有哈佛商學(xué)院畢業(yè)生在擔(dān)任高級領(lǐng)導(dǎo)職位，有50位《財富》美國500強(qiáng)公司首席執(zhí)行官取得了哈佛的MBA學(xué)位。擁有MBA學(xué)位的標(biāo)準(zhǔn)普爾（Standard & Poor）醫(yī)療機(jī)構(gòu)CEO中，有四分之一曾就讀于哈佛。此外，哈佛商學(xué)院來自165個國家的80,000名畢業(yè)生中，有33%在非盈利組織的董事會任職，13%的在校生是家庭中第一個上大學(xué)的孩子。

????如果不能獲得更多的資金，無力負(fù)擔(dān)哈佛MBA學(xué)費的學(xué)生中能夠得到助學(xué)貸款的人數(shù)就會更少。今年秋天，新一屆哈佛商學(xué)院MBA的“標(biāo)價”，包括學(xué)院估算的“適度生活方式”的生活開支，約為95,100美元。其中還不包括兩年不工作的機(jī)會成本，大約是每年75,000美元，甚至更高。雖然哈佛商學(xué)院每年為約一半學(xué)生提供的學(xué)費和其他費用折扣總計超過3,000萬美元，但哈佛方面表示，它的MBA學(xué)生要完成兩年的課程人均需借款73,926美元。2013年，有大約61%的學(xué)生畢業(yè)的時候都背著債務(wù)。

????哈佛商學(xué)院表示，需要加強(qiáng)學(xué)生助學(xué)金，“以激勵和支持有著不同背景和經(jīng)歷、擁有最強(qiáng)領(lǐng)導(dǎo)力潛質(zhì)的學(xué)生進(jìn)入哈佛商學(xué)院學(xué)習(xí)，”同時“通過提供暑假實習(xí)支持，鼓勵學(xué)生拓寬就業(yè)視野，”“使學(xué)生不會因為債務(wù)、而是出于自己的興趣和對創(chuàng)造不同的渴望，做出職業(yè)選擇。”

????"I remember like yesterday when I got the letter from HBS saying I had been admitted," confides Harvard Business School super star professor Clay Christensen. "I thought, 'Oh my gosh, how are we going to pay for this thing?' because I was newly married. We had no money and a baby on the way. When I found out that HBS was going to help me, I was so grateful. Who I am is in part what the Harvard Business School allowed me to become."

????Christensen, the world's foremost authority on innovation, is speaking from the school's iconic library, surrounded by shelves of books. In the background, a series of gentle, heart-tugging piano notes set the mood.

????This brief video is part of an ambitious capital campaign publicly announced last Friday by Harvard Business School to raise an unprecedented $1 billion, the largest ever fundraising effort by a business school. The goal is part of Harvard University's $6.5 billion campaign announced last September. The last HBS campaign brought in $600 million between 2000 and 2005.

????HBS is the richest and most endowed professional school in the world. The school's endowment is $2.9 billion, nearly three times the size of the next largest endowment at rival Stanford University's Graduate School of Business. The business school's endowment is so large it already exceeds the endowments of many of the country's most prominent universities, including Brown, Johns Hopkins, Boston College, and the University of North Carolina at Chapel Hill.

????The business school also boasts among the most lavishly appointed facilities of any institution of higher learning, with a massive 118,000-square-foot fitness center, a separate chapel for what the school calls "quiet contemplation," and a 10,978-square-foot Georgian Revival-style residence for the dean. Only a day before the fundraising announcement, HBS broke ground on what will be its 35th separate building on the business school campus.

????And when Harvard unveiled its new online learning initiative in March, called HBx, the school revealed that it had hired 32 full-time staffers to support it. As for helping students with their tuition, HBS already hands out more scholarship money than any professional school in the world: $32 million a year to 1,860 MBA students.

????So, why does Harvard Business School need another $1 billion?

????The school, which has already collected more than $600 million in gifts and pledges as part of the campaign's "quiet phase," which began in 2012, said it wants the $1 billion to support priorities such as student financial aid, faculty research, globalization, and curricular innovation, as well as enhancements to the school's residential campus.

????In a new section of its website, HBS makes the case for additional funding by noting the impact of the school's alumni on business and society and the need to help future MBAs afford the cost of their education. The school cites a spate of statistics: 96% of the Top 25 universities, 84% of the Top 50 U.S. arts organizations, and 72% of the Top 25 liberal arts colleges in the U.S. have an HBS alumnus on their boards.

????The school says that 139 of the Fortune 500 companies have an HBS alumnus in a senior leadership position and 50 of the Fortune 500 chief executives have earned their MBA from Harvard. One in four of the Standard & Poor's health care CEOs with MBAs went to Harvard. What's more, 33% of the school's 80,000 alumni in 165 countries serve on non-profit boards and 13% of the enrolled students are the first in their family to attend college.

????Without more funding, fewer people who can't afford a Harvard MBA would have access to one. This fall, the "sticker price" of an incoming Harvard Business School MBA -- including the school's own estimate of living expenses for someone with a "moderate lifestyle" -- is now $95,100 a year. That sum does not include the opportunity cost of taking two years off from a job that likely pays $75,000 a year or more. Even with HBS discounting tuition and fees by more than $30 million annually for roughly half of its students, Harvard says its MBAs borrow an average $73,926 each to get through the two-year program. In 2013, about 61% of its graduates left the school with debt.

????The school says it needs to beef up fellowship funding for students to "inspire and enable the highest-potential leaders with the broadest possible range of backgrounds and experiences to attend HBS," to "encourage students to broaden their career horizons by providing summer internship support," and to "empower career choices driven not by debt but by the students' interest and desire to make a difference."