布萊恩?麥克安德魯斯——潘多拉

我們可以把目前的局面稱為潘多拉（Pandora）困境——這家網(wǎng)絡(luò)電臺(tái)怎樣才能控制住自己的版權(quán)費(fèi)而又避免用戶流失呢？2013財(cái)年，潘多拉盈利4.27億美元，其中一半都用在了版權(quán)費(fèi)上。

截至2013年9月份，麥克安德魯斯仍未解決這個(gè)問題。此前的嘗試都沒有奏效。去年2月份，潘多拉決定將每個(gè)月的免費(fèi)收聽時(shí)間限定為40個(gè)小時(shí)，但由于用戶收聽時(shí)間縮短，它很快就放棄了這項(xiàng)措施。潘多拉曾決定收購位于南達(dá)科他州的一家廣播電臺(tái)，以便降低“臺(tái)長(zhǎng)費(fèi)”，但音樂界對(duì)此表示反對(duì)。這家公司支持的削減版權(quán)費(fèi)議案已經(jīng)蕩然無存，音樂界也反對(duì)潘多拉這樣做。音樂界表示，這家公司向音樂人支付的費(fèi)用本來就不夠。

Brian McAndrews -- Pandora

Call it the Pandora (P) pickle: how can the Internet radio service rein in its royalties -- the fees that ate up half of its $427 million in profits in fiscal year 2013 -- without losing users?

As of September, that problem is McAndrews's to solve. Past attempts haven't worked. Its strategy in February to restrict listeners to 40 hours of free listening per month was quickly aborted when user hours dropped. And its decision to buy a South Dakota radio station to access lower "station manager" fees and its backing of a now-defunct bill in Congress that would have reduced its rate were opposed by the music industry, which claims that Pandora doesn't pay artists enough in the first place.