大嘴惹禍:6位炮轟顧客的高管
Claire Zillman
2013年11月15日
都說顧客就是上帝,是衣食父母。但是,本文介紹的六位公司高管卻公然對顧客出言不遜,結果惹禍上身。他們輕則招致批評,重則連累公司股價下挫,甚至因此丟了飯碗。
????唐熙華 ????2012年,英國石油公司(BP)的一座鉆井爆炸,導致11名員工死亡,還威脅到海岸居民的生活。而正當這家公司忙著阻止幾十萬加侖石油泄入墨西哥灣時,公司CEO唐熙華卻在5月份表示,他只希望“他的生活能回歸正常。”之后他對自己所謂“帶來傷害的無心言論”表示了道歉。但最終,唐熙華還是宣布辭職,聲稱因為石油泄露事件,他在美國遭到了“妖魔化和誹謗”。(財富中文網) ????譯者:劉進龍/汪皓??????? |
????Tony Hayward ????As his company scrambled to stop the hundreds of thousands of gallons of oil gushing into the Gulf of Mexico following a rig explosion that killed 11 workers and temporarily halted the lives of coastal residents, BP (BP) chief executive Tony Hayward said in May 2010 that he just wanted "his life back." He later apologized for what he called "a hurtful and thoughtless comment." Hayward ultimately resigned, stating that he'd been "demolished and vilified" in the U.S. for the spill. |