卡洛斯?戈恩這位企業領袖一向既不自鳴得意也沒耐心。最近，他對日本汽車制造商日產汽車（Nissan Motor）的高級管理層進行了大換血，將一位來自西班牙的前核工程師提拔至管理日產北美業務。

現年48歲的何塞?穆尼奧斯過去一直在歐洲，是一位積極進取的銷售高管。他此番接替考林?道奇，后者將負責一些“特別項目”。戈恩也是日產聯盟公司——法國汽車制造商雷諾（Renault SA）的首席執行官。

周二，戈恩在任命穆尼奧斯后，又為日產-雷諾聯盟控制的俄羅斯汽車制造商Avtovaz任命了一名新總裁。股票分析師開始質疑，戈恩對俄羅斯等新興市場的預測是否現實。

在宣布日產第三季度業績的新聞發布會上，戈恩對全公司范圍內的“運營不力”提出了批評。雖然該汽車制造商的凈利潤增長2%，收入增長16%，但北美業務運營利潤下降了28%，歐洲業務由盈利變成了虧損。

戈恩表示，穆尼奧斯的3個目標將是提升市場份額、利潤和客戶滿意度。穆尼奧斯這位西班牙人擁有核工程博士學位，又是MBA，過去曾在歐洲為豐田（Toyota）服務，7個月前剛剛被提拔為負責銷售的高級副總裁。在此之前，他曾負責日產墨西哥業務，日產在墨西哥擁有25%的市場份額，占據首位。

與此同時，戈恩還任命前通用汽車（General Motors）采購主管、瑞典人博?安德森擔任俄羅斯汽車制造商Avtovaz的總裁，成為該公司首位非俄羅斯裔的掌門人。 安德森的目標是爭取讓Avtovaz、雷諾和日產共同取得俄羅斯市場40%的份額。

戈恩表示（或許只是希望），“在俄羅斯的投資，特別是對Avtovaz的投資，將對整個聯盟的全球增長做出巨大貢獻。"他指的是，日產-雷諾的合作伙伴范圍逐步擴大，如今已包括德國汽車制造商戴姆勒（Daimler)和日本汽車制造商三菱（Mitsubishi）。

穆尼奧斯將自己在墨西哥獲得的成功歸功于加強與經銷商的接觸和溝通，他將在美國復制這種模式。日產和英菲迪尼（Infiniti）的經銷商們表示，他總是積極參與市場推廣。他一直在對美國經銷商施壓，提高它們各自的市場份額，從而將日產在美國市場份額從當前的8%提升到10%。當前美國市場份額的一個百分點代表著150,000輛至200,000輛汽車的銷量。

日產在北美和其他地區都面臨吞噬利潤的產品召回事件。9月份，這家公司在全球召回了900,000輛汽車以修復存在缺陷的加速器傳感器。而且，上個月，它還因防鎖死剎車問題在美國召回了188,000輛SUV。戈恩表示，由日本供應商Jatco制造的日產無級變速器也有可能被召回。

最新的人員調整——以及高管國家背景的多樣化——顯示出，這家日法聯盟的巨大野心。這個聯盟要想實現種種目標，這些瑞典人、日本人、法國人和巴西人未來必須有所作為。

如果他們真的能夠做到，那沒問題。否則，戈恩肯定不會猶豫，再一次地大換血。（財富中文網）

Carlos Ghosn, a corporate chieftain not renowned for complacency or patience, has shuffled the top management of Japanese automaker Nissan Motor, promoting a former nuclear engineer from Spain to run its North American operations.

José Mu?oz, 48, an aggressive sales executive who had been running operations in the western hemisphere, takes over from Colin Dodge, who will pursue "special projects." Ghosn also serves as chief executive of Renault SA, the French automaker and Nissan ally.

On Tuesday, Ghosn followed Mu?oz's appointment by naming a new head of Avtovaz, the Russian automaker controlled by the Nissan-Renault alliance. Equity analysts have raised questions whether Ghosn's projections for growing sales in emerging markets like Russia are realistic.

At a press conference to announce Nissan's third-quarter financial results, Ghosn criticized "operational softness" across the company. While the automaker's net income rose 2% on a 16% increase in revenue, operating profit fell 28% in North America and shifted to a loss from a profit in Europe.

Mu?oz's three goals, Ghosn said, will be to increase market share, earnings, and customer satisfaction. The Spaniard, who holds a Ph.D. in nuclear engineering as well as an MBA, and previously worked for Toyota (TM) in Europe, was promoted to senior vice president in charge of sales only seven months ago. Previously, he was in charge of Nissan's operations in Mexico, where it leads with 25% of the market.

Meanwhile, Ghosn appointed one-time General Motors (GM) purchasing chief Bo Andersson, a Swede, to the presidency of Russian automaker Avtovaz, the first non-Russian to run the company. Andersson's goal will be to capture a combined 40% of the Russian market for Avtovaz, Renault, and Nissan.

Ghosn said -- perhaps hopefully -- "investments in Russia and specifically in Avtovaz will be a significant contributor to the overall global growth of the alliance." He was referring to Nissan-Renault's growing circle of partners, which now includes German automaker Daimler and Japanese automaker Mitsubishi.

Mu?oz has credited his success in Mexico to increased contact and communication with dealers, a pattern he was in the process of repeating in the U.S. Nissan and Infiniti dealers have reported that he's been quite active and involved in their marketing. He has been increasing pressure on U.S. dealers to raise the share of their respective markets and thus help Nissan reach 10% of the U.S. market from its current 8%. Every point of share in the current U.S. market represents between 150,000 and 200,000 vehicles.

Nissan faces profit-eroding product recalls in North America and elsewhere. In September, the company recalled over 900,000 vehicles worldwide to fix a faulty accelerator sensor. And last month, the automaker recalled more than 188,000 SUVs in the U.S. due to an antilock brake problem. Nissan's continuously variable transmissions made by Jatco, a Japanese supplier, have been vulnerable to recall, Ghosn said.

The latest personnel moves -- and the diverse range of national backgrounds of the executives themselves -- show the significant breadth of the Japanese-French alliance's ambitions. These Swedes, Japanese, French, and Brazilians will have to step up if the alliance is to fulfill its goals.

If they do, fine. If not, Ghosn isn't the type to hesitate before reaching into his executive personnel files once more.