????如果企業開始意識到他們需要更直接地將設計和創造力整合到組織中時，他們應該如何學會做到這一點呢？

????富有創造力的人群的很多特質都沒有很好地用于商業環境。一方面，我們總說自己需要創造力。另一方面，人們總是把創造力分門別類，或者人以群分。這樣怎么能激發創造力呢？歸根結底，它需要在企業的各個層面都聘用專才——也就是有創造力的人。

????你是怎么成為設計師的？

????我的職業生涯路線圖是這樣的：我在斯塔頓島長大，小時候就開始畫畫，15歲就開始創業。我媽當時在島上的地下室教烹飪，我的畫就掛在木頭墻板上。她的學生問她，我能不能畫畫她們的狗。這樣，我15歲就開始靠畫畫掙錢了。一邊做自己喜歡的事，一邊又能掙錢。我很早就做到了。

????我從來不認為自己是個生意人。后來我為設計師理查德?沃曼工作。后來，我成了一名自由職業者。我開始越來越忙，只好請人來為我工作。我的那個合伙公司開了5年。現在它關門了。1997年我創建了HOT公司，把它發展成了一個擁有75名員工的企業。

????HOT是一家完全獨立的公司，沒有債務，現金流充裕。它經歷過起起落落，差點破產，也生意興隆過，六年前在紐約開設了辦公室。幾年下來，它越來越難以保持財務獨立，因此我們開始考慮退出策略。

????這就是你加入Facebook的原因嗎？

????對設計工作室來說，這是一個“回到未來”的時刻。這些工作室炙手可熱。去年10月，我很久以前就認識的Facebook的一個同事問我，是否能推薦幾個設計師。Facebook是少數幾個一直重視優秀設計的科技公司。他們會像對待工程師和商務專業人士一樣平等對待設計師。他們欣賞、尊重人才的核心競爭力和優點。而在設計方面，他們的人手很緊張。我們開始進入Facebook工作時，所有人都感到快樂。我們成了一家能在產品類公司內部工作的創意機構，這是很罕見的事情。11月初，我去跟一個客戶見面。Facebook的一個熟人直接從炸嫩馬鈴薯的盤子上探過頭來說，我想問問你對收購有什么興趣。我可從來沒想過這個事兒。

????一周后我收到一封郵件：“謝莉爾?桑德伯格想和你喝杯咖啡，聊一聊。”于是我就去了。到了那兒我就進了一間會議室和馬克（扎克伯格）及謝莉爾碰面。他們問了我很多問題。如果有人事先告訴你會和馬克?扎克伯格還有謝莉爾?桑德伯格見面，你可能會有所準備。但在Facebook就不是這么回事了。他們表現出來的樣子就是，我要問你問題，要和你坦誠交流。一切都自然而然，這確實很奏效。

????二十分鐘后我走了出來。當時是11月中旬。1月份我們又進行了一次懇談，隨后在3月份就向外界發布了消息。

????在Facebook工作是什么感覺？

????他們不會太在意頭銜，這是我喜歡的另一點。我的頭銜是產品設計總監。實際上我工作的小組叫做“平臺”，它要處理所有和Facebook相關的體驗。

????我的目標是：我想把Facebook的設計打造成業內標桿——幫助整個公司創建團隊，讓設計師和工程師能更好地通力協作。(財富中文網)

????譯者：清遠?

????When businesses realize this is something they want to integrate more directly, how do they learn to do this?

????A lot of traits creative people have don't translate well into the business environment. On the one hand, we're saying we need creativity. On the other hand, they're compartmentalizing it or creating stereotypes about people. So how do you incite creativity? It comes down to hiring people -- creative people -- at all levels of the organization.

????How did you become a designer?

????Here's my career map. I grew up in Staten Island, started painting, and became an entrepreneur at age 15. My mom taught cooking classes in the basement in Staten Island, and my paintings were hung up on the wood paneling. Her students started asking if I'd paint portraits of their dogs. I started making money at 15 painting, so that connection between doing what you love and monetizing it came really early.

????I never thought of myself as a business person. I went to work for the designer Richard Wurman. When I went freelance, I was getting busier and busier, and I'd ask people to work for me because I was getting busier. I had a partnership for five years. That ended. I started the company HOT in 1997. I built it to be 75 people.

????HOT was independent. We weren't in debt. We were cash positive. HOT went up and down, survived some busts and booms, and opened a New York office six years ago. Over the years, it becomes increasingly harder to stay independent, and we started thinking about an exit strategy.

????Is that how you came to work at Facebook?

????This is a back to the future moment for design studios. They're hot. In October of last year, a colleague of mine at Facebook who I'd known a long time before asked if I could send some designers. Facebook is one of the few technology companies that always believed in great design. They treat designers equally to engineering, and people who are business-oriented. They appreciate and respect core competencies and strengths in people. They were very understaffed on the design side. When we started working there, everyone was happy. We were an agency that could work inside a product company, which is rare. In early December, I went down for a client interview. Over tater tots, [the Facebook contact] says, Well I wanted to ask you what your appetite is for acquisition. It wasn't even on my radar.

????A week later, I get an email saying, "Sheryl Sandberg would like to have a coffee with you." I go down there. I get shuttled into a conference room with Mark [Zuckerberg] and Sheryl. They asked me a zillion questions. If you were told you were going to meet Mark Zuckerberg and Sheryl Sandberg, you'd probably prepare for that moment. It doesn't work that way at Facebook. They're like, I'm going to ask you questions and speak to you really honestly. Intuition kicked in. It was like, this could really work.

????Twenty minutes later I walk out. That was middle of December. We started talking in earnest in January and announced to the world in March.

????What's it like to work at Facebook?

????They're not big on titles at Facebook, another thing I love. My title is director of product design. Basically I work on a group called "Platform," which has to do with all the experiences that connect into Facebook.

????My goal is this: I want to build Facebook's design to be the best model -- help build the team across the company so designers and engineers can work a lot more collaboratively.