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入學申請量持續下滑,沃頓商學院高層地震

入學申請量持續下滑,沃頓商學院高層地震

John A. Byrne 2013年10月15日
沃頓商學院今年秋天第一輪招生剛剛結束,學院招生辦主任突然宣布辭職,引發各方猜測。最近幾年,MBA申請人數持續下滑,沃頓商學院的情況尤其嚴重,而且始終沒有改觀;與此同時,哥倫比亞、哈佛等商學院都在急起直追,沃頓這家老牌的商學院面臨著巨大挑戰。

????《華爾街日報》(The Wall Street Journal)日前發表了一篇有關沃頓商學院(Wharton)的評論文章。文章發表五天之后,沃頓商學院MBA招生及助學金事務主任安庫爾?庫馬爾宣布辭職。

????庫馬爾擔任這個職務僅有兩年時間,她在九月底對同事表示自己將要辭職。《華爾街日報》的文章發表前兩天,庫馬爾曾經給同事發信息,稱她自己在“過去幾個月,一直在紐約市尋找其他工作機會。”

????庫馬爾本月初發表了一篇面向沃頓商學院潛在申請者的博客,她表示自己在沃頓商學院的任期將到10月4日結束。庫馬爾寫道:“俗話說,天下沒有不散的筵席。我在這里度過了五年左右時間,現在是時候開始新的探險了。這五年也是對我的職業和個人最有價值的一段時光。”

????她宣布辭職的時機不同尋常,而且不合時宜,因為在此之前一天,沃頓商學院剛剛結束了第一輪招生。入學申請咨詢公司HBSGuru.com創始人、MBA入學申請顧問桑迪?克瑞斯伯格說:“這就好比圣誕老人夏天到世界各地的購物中心,問小朋友們圣誕節想要什么,然后到12月24日平安夜這天卻宣布辭職一樣。”

????“辭職并不是心血來潮的決定;我不想開始一輪我無法保證能夠完成的入學申請周期。這對于諸位、我的團隊、學校、我們的校友以及其他重要的利益相關者們而言都是一個公平的決定。能夠為我的母校服務是我無上的榮耀,能為學校招來五個出類拔萃的班級也讓我倍感自豪。”

????庫馬爾的突然辭職意味著沃頓商學院在八年內先后有過五位招生主任。在這樣一所久負盛名的商學院,這樣的人員流動頻率很不尋常。庫馬爾的前任J.J.卡特勒在學院任職兩年后,于2011年離職,回到他之前工作的愛瑪客公司(Aramark)擔任營銷總監。2005年,羅斯?馬蒂內利離開沃頓商學院,前往芝加哥大學布斯商學院(University of Chicago's Booth School of Business),由湯姆斯?凱利爾接任招生主任一職。而凱利爾在三年后也選擇了離開。

????沃頓商學院院長湯姆?羅伯遜在10月2日給學生和教職員工的公告中稱,招生團隊將在學院前就業辦公室主任瑪麗琳?萊布的帶領下繼續正常運營。瑪麗琳?萊布于今年九月被提名為代理副院長,負責MBA招生、助學金和職業管理。

????雖然商學院入學申請人數在下降,但多虧庫馬爾的功勞,女性入學人數創下了歷史記錄。多年來,頂級商學院錄取的女性比例始終保持在33%至36%之間。三年前,庫馬爾招收了一個女性占40%的班級,幫助沃頓商學院領先于其他所有頂級商學院。第二年,她更是將一年級新生的女生比例提高到45%。入學顧問公司Clear Admit的入學顧問史黛絲?奧伊勒補充說:“這是非常了不起的成就,尤其是在總申請人數減少的趨勢下。”?

????Five days after a critical story on Wharton was published in The Wall Street Journal, director of MBA admissions and financial aid Ankur Kumar has resigned her job.

????Kumar, who had been in the position for just two years, apparently told staff last week that she was resigning. In a note to colleagues on Wednesday -- two days before the publication of theJournal article -- Kumar said she had been "pursuing several different opportunities in New York City in the past few months."

????In a blog post today to Wharton's prospective applicants, Kumar announced that her last day would be Oct. 4. "As they say, all good things must come to an end, and after nearly five years -- and one of the most professionally and personally rewarding experiences -- it's time for new adventures," wrote Kumar.

????The timing of her announcement is both unusual and awkward, coming only one day after Wharton's round one deadline. "It's like Santa Claus quitting on Dec. 24th after spending the summer touring shopping malls around the world asking toddlers what they wanted for Christmas," said Sandy Kreisberg, founder of HBSGuru.com and an MBA admissions consultant.

????"This is not a decision I made impetuously; I did not want to start an application cycle that I could not commit to finishing. Nothing would be less fair to you, to my team, the school, and our alumni and other important stakeholders. It has been an absolute privilege to serve my alma mater in this role and a true honor to bring five incredible classes to the MBA program."

????Kumar's abrupt resignation means that the school will end up having five different admission directors in just eight years, a highly unusual amount of turnover at such a prominent business school. Her predecessor, J.J. Cutler, also left in 2011 after serving for two years, only to return to Aramark where he had previously worked as a marketing executive. Thomas Caleel took over the job in 2005 with the departure of Rose Martinelli, who left for the University of Chicago's Booth School of Business. But Caleel left within three years, in 2008.

????In an Oct. 2 memo to students and faculty, Wharton School Dean Tom Robertson said that the admissions team will continue to operate under Maryellen Lamb, the school's former careers director, who was named deputy vice dean in September for MBA admissions, financial aid, and career management.

????To her credit, Kumar helped lead Wharton to record female enrollment, even when applications were declining. For years, the percentage of women enrolled in top-ranked business schools stubbornly remained in the 33% to 36% range. Kumar helped Wharton assume a lead over all top schools three years ago by putting together an incoming class that was 40% female. The following year, she did even better, pushing the number of first-year women to 45% of the class. "It's a pretty significant accomplishment, especially during a downward trend in application volume," added Stacey Oyler, an admissions consultant with Clear Admit.

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