????他說，最好的反駁方式是以博爾特為例。你可以指出，到了60歲時，這位牙買加飛人或許就拿不了奧運會金牌了。但這并不意味著他現在使用的技術，值得我們在今后幾年里仔細研究。

????然而，防止在磅餅中看到貓王身影的最佳策略是作者和讀者每天都在運用的一個辦法：你知道，當你承認有些數據不支持你的結論時，任何一位絕頂聰明的人都會贊賞這種態度。所以說，碰到一些你制定的規則似乎無法解釋的案例時，你最好坦誠地指出來。雷諾建議，提醒讀者你可能是錯的，然后陳述一個理由，以說明你為什么依然相信你所相信的觀點。這種坦誠不僅僅是為了討好讀者的智力，更重要的是，它令人難以忘懷。（財富中文網）

????譯者：任文科?

????The best rebuttal, he says, is to point out that Usain Bolt will probably not be an Olympic gold medal winner at age 60, but that doesn't mean the techniques he uses now will not be worthy of study in years to come.

????Our best defense against seeing Elvis in poundcake, however, is one both authors and readers can use daily: Realize that the smartest people in any room appreciate it when you acknowledge data that doesn't support your conclusions. So, in cases where the rules you've devised don't appear to hold up, say so. Mention how you might be wrong, and then present a case for why you believe what you believe anyway, says Raynor. That kind of candor is flattering to your audience's intelligence and -- most importantly -- memorable.