2013年《財富》高管夢之隊
設計師:大衛?巴特勒 可口可樂創新業務副總裁 作為可口可樂(財富500強)第一位企業內部產生的全球設計業務副總裁,巴特勒主導了“Freestyle”機器的創造工作。借助這款機器,消費者可以混合搭配100多種可口可樂品牌的碳酸飲料;他還將全新的設計理念引入到公司的包裝和展示中。如今,巴特勒已經是這家碳酸飲料制造商的首位創新業務副總裁,他的目標是開發提升公司創造力的方案和合作關系,而創造力則是深受各大高管團隊和公司重視的能力。 ——丹尼爾?羅伯茨(財富中文網) ????譯者:Xiang??? |
???? |
Designer: David Butler Vice president, innovation, Coca-Cola As Coke's (KO,Fortune 500) first in-house VP of global design, Butler led the creation of the "Freestyle" machine, which lets consumers mix and match 100-plus Coca-Cola brand sodas; he also brought a fresh design perspective to the company's packaging and presentation. Now, as the soda maker's first VP of innovation, Butler aims to develop programs and relationships that make the company more inventive, a skill any executive team -- and company -- would value. --D.R. |