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一位營銷專家眼里的高管夢之隊

一位營銷專家眼里的高管夢之隊

《財富》 2013年08月06日
今年,《財富》繼續邀請業內資深人士提名高管夢之隊人選,作為專家的選擇。今天,曾經擔任寶潔公司全球營銷高管,如今在自家公司任CEO的吉姆?斯坦格爾列出了他的名單。他挑選高管夢之隊成員的標準與時俱進,著重于考察候選人在靈活性、敏捷性和大數據等方面的能力。

????前寶潔公司(P&G )營銷高管,商業作家吉姆?斯坦格爾連續第二年同意參加為《財富》高管夢之隊(Fortune Fantasy Sports Executive League)物色人選的專家團隊。大家可以在8月9日前登陸財富網站,選擇你心目中的夢之隊成員。讀者的得分部分取決于他或她的選擇在多大程度上接近這些專家的意見。

????在接受《財富》(Fortune)雜志記者丹尼爾?羅伯茨采訪時,斯坦格爾點評了他的一些人選,以及在某些職位上更加困難的決定。

????吉姆?斯坦格爾:

????我一直在考慮做出這些決定時應該遵循什么樣的原則。當我思考商業的發展方向,以及未來營商的關鍵之處時,我首先關注那些效力于目標遠大、極具抱負的公司的高管。

????第二個篩選標準是,他們所在的是否是能夠持續創造出驕人業績的公司?第三個原則是團隊的多樣性——顯然,在每個團隊中,真正驅動業績產生的是高管之間的化學反應。我思考了許許多多的方面。比如,要是我現在與這些人坐在一間屋子里,我是否愿意與他們一起打造一家企業?我想從龐大而不失靈活的公司中挑選夢之隊成員,也的確選擇了不少大公司的高管,但它們都是一直保持著靈活性的大公司。我想從經營大數據業務的公司挑選本年度最佳高管,我想挑選一些在我看來具有好奇心,涉足許多不同領域的高管。

????就董事長這個職務而言,我選擇斯科特?庫克。他顯然理解靈活性、敏捷性和大數據的重要性。他是一個充滿好奇心的人。我有幸與他一起度過不少時光,因為他也是寶潔公司的董事。他考慮周到,而且不乏理性。他總是能提出正確的問題。這絕對是你希望從一位非執行董事長身上獲得的東西。

????我一時難以確定首席執行官(CEO)的人選,但我最終選擇了卡洛斯?布里托。我最近了解到很多關于百威英博公司(A-B InBev )的訊息。首先,我認為他是一個很有魅力的人,很好相處,富有智慧且腳踏實地。他為巴西的孩子們創造了一個獎學金計劃。他在職業生涯中曾經與許多杰出人士一起共事。他曾經為雷曼工作,這位巴西富豪剛剛與巴菲特聯手收購了亨氏公司(Heinz),所以他有一些令人驚嘆的導師。出于所有這些原因,我認為他將是一位偉大的CEO。

????我支持羅莎琳德?布魯爾占據最佳首席運營官(COO)一職。請留意她的職業路徑。首先,讓我非常欣賞的是,她學習過化學,所以她擁有技術背景。她曾經在金佰利-克拉克公司( Kimberly-Clarke)工作過,還曾經是洛克希德?馬丁公司( Lockheed Martin)的董事會成員,所以她理解技術。她目前負責擔任沃爾瑪公司(Walmart)的運營官。沃爾瑪是一家偉大的公司,配得上它獲得的所有贊譽。她在這家公司度過了一段了不起的職業生涯。所以,我認為如果與布里托搭檔的話,她將是一位非常出色的COO,這就是化學反應的絕妙之處。

????在我看來,最佳首席財務官(CFO)這個位置非皮特?奧本海默莫屬。優秀的CFO人選的確不少,而且這確實是一個至關重要的崗位,但只要你想一想蘋果公司(Apple )供應鏈的復雜程度,他們因巨額現金儲備而承受的批評……這家公司的管理極其完善,我認為蘋果目前被低估了。我認為,他將做好一切準備。

????至于首席信息官(CIO),我傾向于IBM公司的珍妮特?霍蘭。回想一下我的選擇標準——龐大而不失靈活、技術、大數據。在三位不同的CEO領導下,這家公司的表現一直令人矚目。他們在企業級軟件平臺以及云計算領域的工作非常出色,而且正在嘗試著對分析軟件和大數據施加巨大的影響。我認為,她是一位非常特殊的CIO。

????For the second year in a row, former P&G marketing exec and business author Jim Stengel has agreed to field an expert team for the Fortune Fantasy Sports Executive League. Reader team creation closes Aug. 9; scoring depends, in part, on how closely the player's picks match those of experts like Stengel.

????He spoke with Fortune's Daniel Roberts about some of his choices, and the harder decisions to make in certain categories.

????Jim Stengel:

????I was thinking about my principles for a decision. And as I think about where business is headed, and what I think is going to be crucial in the future, first of all I looked at people who work at companies that are extremely aspirational in their purpose or their ideal.

????The second filter was, are they people from companies that have sustained results? The third principle was the diversity of the team -- obviously on every team the chemistry is what drives results. I thought an awful lot about, if I were sitting in a room with these people, would I want to build a business with them? And I wanted companies that are nimble and big. I made a lot of picks from big companies, but big companies that have been agile. And I wanted companies that are involved in big data. And I wanted people who I think are curious, who are involved in lots of different things.

????For Chairman, I chose Scott Cook. He clearly understands nimbleness, agility, big data. He's a curious person. And I've had the good fortune of spending time with him because he was on the P&G board. He's thoughtful, a bit cerebral. And he asks the right questions. And that's absolutely what you want as a non-executive chairman.

????At CEO, it was a tough call, but I'm picking Carlos Brito. I've learned a lot about A-B InBev (BUD) lately. First of all I think he's a charming person, lovely to be with, and he's smart and down to earth. He created a scholarship program for Brazilian kids. He's worked alongside incredible people in his career. He's worked under Lemann, who just bought Heinz with Buffett, so he's had amazing mentors. For all those reasons, I think he'd be a great CEO.

????In the COO category, I went with Rosalind Brewer. Look at her career path. First of all, I love that she studied chemistry, so she has a technical background. She was at Kimberly-Clarke, she's on the board at Lockheed Martin so she understands technology. She's at Walmart, a great company -- as an operator, Walmart (WMT) is about as good as it gets -- and she's had a great career with them. So I think she'd be a good COO combined with Brito. It's all about chemistry.

????Let's go to CFO. I think there I have to choose Peter Oppenheimer. There are a lot of good ones here, and it's a really critical role, but I just think the complexity of the supply chain that Apple (AAPL) works in, the heat they've taken on their amount of cash … The company is extremely well managed and I'd say very undervalued now. I think he would be ready for anything.

????At CIO, I think Jeanette Horan at IBM (IBM). Think about all the things I talked about in my criteria -- big and nimble, technology, big data -- the work they've done under three different CEOs has been remarkable. The work they're doing in enterprise, the work they're doing with the cloud, the impact they're trying to make on analytics and big data, I just think she's very special.

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