????4. 不要只談工作。“最出色的陳述能讓聽眾沉浸其中，在演講者與聽眾之間建立一種情感上的聯系，”奧布萊恩說。“如果你講一個有趣的故事，或者分享一句最喜歡的名言，談一談一下自己，展示一下辦公室之外的自己是什么樣子，會令你更具有吸引力，給聽眾留下更深的印象。”

????當然，一定要掌握分寸，只要處理得當，一定能吸引聽眾注意。謝麗爾?桑德伯格著名的2010年TED演講【（正是這次演講讓她決定寫《向前一步》（Lean In）這本書】就是最好的證據。桑德伯格的坦率和自嘲式的幽默給所有人留下了深刻印象——而她在演講過程中沒有使用任何幻燈片。

????5. 突破“第四面墻”。你有沒有過這樣的經歷——在大學上課，不知道導師什么時候會突然點到你的名字，希望你能給出一些聰明的評論？這種歷史悠久的技巧可以讓聽眾時刻保持緊張，因為沒有人希望在毫無防備的情況下被抓突然提問，這種技巧同樣適用于演講。

????奧布萊恩建議：“通過鼓勵聽眾建設性地打斷演講，比如提出問題等，讓聽眾參與其中。或隨機挑選聽眾，邀請他們參與討論。”

????有一些演講大師，比如前通用電氣（GE）首席執行官杰克?韋爾奇，會利用Twitter，讓聽眾們提出問題和評論，韋爾奇會實時進行解答。這種技巧不適合膽小的人，但確實能讓聽眾們集中注意力。這在當今可謂是不小的壯舉。（財富中文網）

????譯者：劉進龍/汪皓

????4. It's not all about the work. "The best presentations draw people in and make an emotional connection between the speaker and the audience," says O'Brien. "You'll be much more engaging and memorable if you tell a funny story or share a favorite quote, talk a bit about yourself and reveal a little of who you are outside the office."

????You don't want to overdo this, of course, but handled right, it can be riveting. For proof, check out Sheryl Sandberg's famous 2010 TED talk (the one that led to her writing Lean In). Sandberg's frankness and self-deprecating humor carries it -- and without a PowerPoint slide in sight.

????5. Break through the "fourth wall." Ever take a course in college where you never knew when the instructor was going to call on you, out of the blue, and expect some intelligent comment? It's a time-honored technique for keeping an audience on its toes, since no one wants to be caught napping (literally or metaphorically), and it works for speeches, too.

????"Involve your listeners by encouraging constructive interruptions, like questions," O'Brien suggests. "Or pick people in the audience at random, and ask them to weigh in."

????Some expert speakers, like former GE (GE) chief Jack Welch, have made use of Twitter to let audience members Tweet a constant stream of questions and comments, which Welch then addresses in real time. It's not a technique for the faint of heart, but it does keep people's attention from wandering. These days, that's no small feat.