????誰(shuí)有興趣執(zhí)掌一家年收入540億美元的科技巨頭？誰(shuí)有辦法讓該公司再度出現(xiàn)增長(zhǎng)？英特爾（Intel）正在物色新任首席執(zhí)行官，在明年5月保羅·歐德寧卸任后執(zhí)掌這家硅谷傳奇企業(yè)。

????自歐德寧2005年擔(dān)任英特爾首席執(zhí)行官以來(lái)，該公司市值已經(jīng)縮水22%。相比之下，納斯達(dá)克指數(shù)在經(jīng)濟(jì)衰退中仍然上漲了52%。英特爾衰落的主要原因在于，隨著移動(dòng)設(shè)備不斷侵蝕傳統(tǒng)PC，處理器市場(chǎng)發(fā)生了巨大變化。過(guò)去十年，歐德寧的功績(jī)?cè)谟趲ьI(lǐng)英特爾在工程技術(shù)方面取得了很大進(jìn)步，但他在預(yù)測(cè)技術(shù)界的廣泛變革方面做得不夠。

????曾經(jīng)有一度，歐德寧似乎在帶領(lǐng)英特爾不斷壯大。雖然公司股價(jià)在2009年經(jīng)濟(jì)危機(jī)時(shí)期曾一度跌至12美元，但后來(lái)一路反彈。半年前，英特爾股價(jià)已經(jīng)上漲到29美元。不過(guò)自那時(shí)起，平板電腦產(chǎn)業(yè)一路高歌猛進(jìn)，對(duì)長(zhǎng)期以來(lái)的微軟（Microsoft）和英特爾雙頭壟斷的沖擊也日益顯現(xiàn)，英特爾的股價(jià)也隨后跌至20美元以下。

????英特爾一度曾經(jīng)憑借運(yùn)行Windows軟件的個(gè)人電腦牢牢占據(jù)著芯片業(yè)霸主地位。不過(guò)時(shí)移境遷，ARM公司在移動(dòng)設(shè)備領(lǐng)域的突飛猛進(jìn)給英特爾帶來(lái)巨大沖擊。雖然英特爾試圖向智能手機(jī)和平板電腦平臺(tái)推廣x86架構(gòu)芯片，但其銷量遠(yuǎn)遠(yuǎn)不及ARM架構(gòu)的芯片。投資者們開始質(zhì)疑，英特爾是否廉頗老矣？

????所以，歐德寧的繼任者將面臨嚴(yán)峻挑戰(zhàn)。分析人士預(yù)計(jì)，英特爾營(yíng)收在2012年將出現(xiàn)下滑，自2009年以來(lái)首次出現(xiàn)這種情況。英特爾每股盈利也會(huì)跌至2.11美元，下滑約12%。步入2013年，英特爾的頹勢(shì)還將繼續(xù)，每股盈利會(huì)進(jìn)一步跌至1.95美元。不過(guò)，英特爾仍有不少辦法扭轉(zhuǎn)財(cái)務(wù)困境。下面是四條可行的途徑：

????第一：拉攏蘋果（Apple）。對(duì)于一家計(jì)算機(jī)公司而言，更換芯片架構(gòu)是一個(gè)極具風(fēng)險(xiǎn)的重大決定。但蘋果于2005年在臺(tái)式機(jī)和筆記本電腦中引入了英特爾處理器。然而，假如Mac OS X與iOS結(jié)合——此刻看來(lái)，此舉似乎勢(shì)在必行，那么這一幕將重現(xiàn)。

????近來(lái)有傳言稱，蘋果可能在Mac電腦中引入ARM處理器，雖然時(shí)間可能在數(shù)年之后。但反之也有可能。加拿大皇家銀行（RBC）分析師道格·弗里德曼上周就在一項(xiàng)研究報(bào)告中寫道，隨著蘋果不再將三星（Samsung）作為代工廠，蘋果可能在下一代iPad中采用英特爾x86芯片。

????Anyone care to run an $54 billion-a-year tech giant? Anyone have any good ideas how to get it growing again? Intel?is looking for a new CEO to take the reins at the Silicon Valley icon next May, when?Paul Otellini steps down?from the job.

????Since Otellini became CEO in May 2005, the stock has lost 22% of its value, against a 52% gain for a recession-challenged Nasdaq. Much of Intel's (INTC)?decline has to do with secular changes in the market for processors as mobile devices have eaten into demand for PCs. Otellini's legacy is seen as?strong on engineering advances?but not so strong on anticipating the broad changes seen in the tech world over the past decade.

????For a while, Otellini looked to be managing Intel's growth well enough. After Intel's stock bottomed out at $12 a share in the recession of 2009, it rebounded to $29 a share six months ago. Since then, the toll that the tablet economy is having on the?longtime WinTel PC monopoly?has become more evident, and the stock has fallen back below $20 a share.

????Intel has gone from dominating the chips made in personal computers running Windows software to being threatened by ARM design chips, which dominate mobile devices. It's producing chips based on the x86 architecture?for smartphones and tablets. But?these aren't sellinganywhere nearly as well as ARM-based devices, and investors are starting to be concerned that time is running out.

????So Otellini's successor will face some daunting challenges. Analysts are expecting revenue to decline in 2012 for the first time since 2009 and earnings to fall by 12% to $2.11 a share. In 2013, they're expected to fall further -- to $1.95 a share. There are a few things, however, that Intel can do to get its financials growing again. Here are some possibilities:

????N0. 1 Keep Apple happy.?Switching to a new chip architecture is a big and risky decision for a computer maker, but Apple (AAPL) moved to Intel processors for its desktops and laptops in 2005. But it's going to happen again if Mac OS X merges with iOS, which seems all but inevitable at this point.

????Recent rumors suggest Apple could move to ARM processors in its Mac computers, although that could take years. But the reverse could also happen. RBC analyst Doug Freedman wrote in a research note last week that Apple,?as it moves from Samsung as a foundry, could opt for Intel's x86 chips in its next generation iPad.