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女掌門:雅虎復興關鍵在于移動

女掌門:雅虎復興關鍵在于移動

Michal Lev-Ram 2012年11月30日
瑪麗莎?梅耶爾接任雅虎公司首席執行官、而且當上媽媽之后首次公開接受訪談。她告訴《財富》雜志,雅虎復興的關鍵在于移動應用和服務。雅虎擁有優質的內容,問題是如何更好地呈現在移動平臺上。
周二晚上,梅耶爾在《財富》雜志“最具影響力女性”活動上笑容可掬。

????瑪麗莎?梅耶爾接任雅虎公司(Yahoo)首席執行官之后的首次公開接受訪談,介紹了自己在事業和家庭中的重心。

????梅耶爾在周二晚上參加《財富》雜志“最具影響力女性”活動的采訪時說:“我覺得對我來說,最重要的事依次是上帝、家庭和雅虎,”這位新任首席執行官引用的是隆巴迪三一教會的話(她的第一個兒子麥卡勒斯特今年9月30日出生)。

????自從去年7月從谷歌(Google)跳槽來到雅虎之后,梅耶爾就開始逐步實施復興雅虎的計劃。她先后任命了新的首席營銷官以及銷售、人力等部門的高管,她還通過提供免費午餐和發放iPhone、安卓和Windows手機的方式來提振員工的士氣。

????雅虎有著超過7億的用戶,還有不少深受歡迎的產品,比如郵箱、體育和新聞網站等。自梅耶爾去年夏天入主雅虎之后,公司股價上漲了近19%,但是這位年僅37歲的CEO還有很長一段路要走。她曾說過,雅虎公司要實現真正的復蘇,還需要好幾年的時間。為了能將雅虎公司重新打造為“成長性公司”,她必須要確保雅虎能在移動應用程序和服務方面上取得優勢。雅虎目前尚未開發成自己的手機瀏覽器,操作系統也無硬件產品,因此,這顯然不是一件易事。

????不過梅耶爾對此頗為樂觀。“我們在互聯網上有著相當優質的資產,而這些也都是手機用戶們所需要的,”她說。“有意思的是,人們在手機上用得最多的就是收發郵件、查看天氣、關注股票行情以及閱讀新聞,而這些都雅虎公司的業務。這對我們來說是個巨大的機遇,因為我們擁有人們希望在手機上看到的所有內容和信息。”

????不過梅耶爾表示,現在雅虎面臨的挑戰是如何把這些內容簡單易用地呈現在移動設備上,當人們買到一款新智能手機時,怎樣才能讓雅虎的應用軟件成為“必需之選”。梅耶爾明確表態說,她希望雅虎能開發出更多的移動技術。同時還表示,未來公司也會進行更多的“人才并購”,也就是收購其他公司完全是為了獲得人才,而非技術。

????Mayer smiles onstage at the Fortune Most Powerful Women event in Palo Alto, CA, Tuesday night. (Photo by Don Feria/Getty Images for Fortune)

????In her first public interview since taking on the CEO gig at Yahoo, Marissa Mayeroutlined her priorities both inside and out of the company.

????"I think that for me, it's God, family and Yahoo—in that order," said the new chief executive referencing the Vince Lombardi trinity. (Her first son Macallister was born September 30). Mayer spoke at a Fortune Most Powerful Women event, an invitation-only dinner in Palo Alto that took place Tuesday evening.

????Since arriving from Google (GOOG) last July, Mayer has taken several steps to turn Yahoo (YHOO) around. She brought in a new chief marketing officer and heads of sales and HR, among other executives. She's also made efforts to boost employee morale by instituting free lunches and handing out iPhones, Android devices and Windows-powered phones to staffers.

????Yahoo has over 700 million users and plenty of popular products, including email and its sports and news sites. The company's stock is up nearly 19% since Mayer took over last summer. But the 37-year-old CEO has a long road ahead, and has already said that a turnaround will take multiple years. To succeed in making Yahoo a "growth company" again, she'll need to secure the company's position as a leader in mobile apps and offerings--a tall order for a company that doesn't own its own mobile browser, operating system or hardware.

????Unsurprisingly, Mayer is optimistic. "We have a terrific set of assets on the web--all the things people want to do on their mobile phone," said Mayer. "The interesting thing is when you look at what people want to do on their phone, it's mail, weather, check stock quotes and news. That's Yahoo's business. This is a huge opportunity for us because we have the content and all the information people want on their phones."

????The challenge now, said Mayer, is making it all easy to use on a mobile device--being that must-download app people want to get when they buy a new smartphone. Mayer has made it clear she wants Yahoo to develop more mobile expertise, and said the company would likely make more "acqui-hires" (a.k.a. acquisitions made purely for talent, not technology) of mobile companies in the future.

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