格雷格?費爾柴爾德

學校：弗吉尼亞大學-達頓商學院

年齡：47歲

趣事：費爾柴爾德在教書前曾在寶潔(Procter & Gamble)、薩克斯第五大道精品百貨店(Saks Fifth Avenue)擔任時尚營銷工作。

????格雷格?費爾柴爾德開始是去商學院拜訪，希望能在時尚業保持領先，最后，他在達頓商學院開創了畢生的教學和研究事業。

????費爾柴爾德大學一畢業就在紐約的薩克斯第五大道精品百貨店找到了一份工作。作為女裝部經理，他的日常工作從管理一個8人團隊到簽訂6,000美元的定制女裝,林林總總。當他的導師(薩克斯高級副總裁)問他，他希望將自己的職業發展帶到怎樣的高度時，費爾柴爾德回答說，他的目標是總經理。因此，這位導師建議，MBA學位是敲門磚。

????結果，費爾柴爾德的導師錯得不能再錯。“在我的MBA課堂里，300個學生里可能只有三位來自零售業。”類似地，費爾柴爾德表示，當他完成學業時，并沒有很多零售商愿意冒險為他提供“快速上升通道”。

????不過，也有好處。他花時間念了MBA，為他從事學術工作奠定了基礎。如今，費爾柴爾德是達頓商學院一位受人尊敬、頗具影響力的商業教授。他把大公司研究留給同事，自己專注于另一端，形成了他所謂的“新興國內市場”。再具體點說，費爾柴爾德感興趣的是研究城市內部社區，以及如何將大公司原則應用于那些通常被視為高風險的領域。

Greg Fairchild

School: Univ. of Virginia - Darden

Age: 47

Fun fact:Fairchild was in fashion marketing at Procter & Gamble and Saks Fifth Avenue before teaching.

????What started out as a trip to business school to get ahead in the fashion industry turned into a lifetime of teaching and research for Darden's Greg Fairchild.

????Fresh out of college, Fairchild's landed a job at New York's Saks Fifth Avenue. As a manager in the women's department, his day-to-day tasks ranged from managing a team of eight to closing the deal on $6,000 couture dresses. When his mentor (senior VP of Saks) asked him how far he'd hoped to take his career, Fairchild replied that he had his sights set on general manager. So the mentor advised him that his ticket was the MBA degree.

????As it turned out, Fairchild's advisor couldn't have been more wrong. "Out of 300 students in my MBA class, maybe three of us were from retail." Likewise, Fairchild says when he completed the degree, there weren't many retailers breaking their necks to put him on the "fast track."

????Yet there was a silver lining. His time spent pursuing his MBA laid the ground work to a career in academia. Fairchild is now a recognized and influential business professor at Darden. He leaves the study of big business to his colleagues and instead focuses his research at the opposite end of the spectrum, honing in on an area he calls "emerging domestic markets." More specifically, Fairchild is interested in studying inner city communities and ways to apply big business principles in areas that are generally viewed as high-risk.