????7.杰夫?貝佐斯

????職務：首席執(zhí)行官

????現(xiàn)任職務：亞馬遜董事會主席兼CEO

????貝佐斯像一條鯊魚一樣，擠壓著實體商店的生存空間，毫不留情，但他的無情能為亞馬遜（Amazon）股東帶來好處。亞馬遜令人印象深刻的不僅僅是網(wǎng)絡零售的低價格和無懈可擊的客戶服務，還有貝佐斯冒險行事的作風。他斷定，消費者肯定會喜歡價格低廉的Kindle；而且，通過電子書銷售，他成功彌補了硬件的損失。他在公司內(nèi)部成立了一個出版部門，并建立了云服務部門，為公司提供計算能力，為普通消費者提供音樂。目前，公司正在醞釀生產(chǎn)智能手機。或許，貝佐斯確實是一條冷血的鯊魚，但他很清楚如何打造一家企業(yè)，以及如何帶領它順利航行，這一點同樣毋庸置疑。

????--D.R.

????7.Jeff Bezos

????Position:Chief executive officer

????Currently:Chairman and CEO, Amazon

????Call Bezos a shark for his relentless undercutting of brick-and-mortar standbys, but his ruthlessness has been good for Amazon shareholders. It isn't just the online retailer's low prices and unbeatable customer service that impresses; it's also the way Bezos takes risks. He bet that consumers would embrace the ultra- cheap Kindle and that he'd make up for losses on the hardware with consumer spending on e-books. He rolled out an in-house publishing arm and set up a cloud-services unit that offers computing capacity to companies and music to consumers. A smartphone is in the works. Bezos may be a shark, but there's no denying that he also knows how to build a business and keep it sailing.

????--D.R.