2012財富高管夢之隊重裝登場
????1.張瑞敏 ????職務(wù):首席戰(zhàn)略官 ????現(xiàn)任職位:海爾集團(tuán)首席執(zhí)行官 ????張瑞敏成功地改造了青島電冰箱廠(Qingdao Refrigerator Factory),把它從一個產(chǎn)品質(zhì)量低劣,常年虧損的工廠打造成了全球最大的家電公司。目前,海爾集團(tuán)(Haier Group)的營收已經(jīng)高達(dá)230億美元。這一切都要歸功于張瑞敏打破常規(guī)、精明嫻熟的戰(zhàn)略運(yùn)作:他沒有為西方競爭對手提供低廉的代工服務(wù),而是決定打造海爾自己的品牌;他不是模仿其他公司,而是自行開設(shè)了10個研發(fā)中心,自主研發(fā)海爾的技術(shù)。今年63歲的張瑞敏已經(jīng)成功攻克了全球范圍內(nèi)廣闊的市場和冰箱行業(yè),現(xiàn)在,他又把目標(biāo)瞄準(zhǔn)了歐洲。像張瑞敏這樣的戰(zhàn)略官,任何團(tuán)隊都希望他為自己、而不是對手效力。 ????--G.C. |
????1.Zhang Ruimin ????Position:Chief strategist ????Currently:CEO, Haier Group ????Zhang built the old Qingdao Refrigerator Factory from a failing maker of poor products into the world's largest appliance company, with $23 billion in revenue. He did it through unconventional but deft strategic moves: Instead of doing low-cost manufacturing for Western rivals, he decided to build Haier's brand; rather than copy other companies, he opened 10 R&D centers to develop Haier's own technology. Having conquered many global markets (and the dorm-fridge business), Zhang, 63, is now targeting Europe. This is a strategist you want on your team -- and not on your opponent's. ????--G.C. |
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